Professional Branding, Sidney H McKissack

Professional Branding Presentation

1. Sidney McKissack
Project and Portfolio I: Personal Branding
Sportscasting
August 18, 2024

2. Short Term Career Goal:
Immediately After Graduation 2026
Land a Sports Content Creating Job, Covering Professional sports. (NBA,
WNBA, NFL, MLB... Etc)
Connect with other Sports Content Creators
Utilize the connections that would be made in current career, as a content
creator for collegiate sports.
Long-Term Career Goal: (2035)
Become a top Sports Anaylist.
Covering most sports, and appearing on Sports Chanels like ESPN, NBA TV,
NFL Network... Etc.
Become a Sports Documentary Director.
Having my own sports documentary film company, collaboriting with
Netflix, ESPN, Apple TV, and HULU
I will cover, entriging, and inspire sports stories on all levels.
Changing Careers

3. Occupation
Sports Media
Potential Sports Media Jobs
Sports Reporter
Sports Public Relations Specialist
Sports Marketing Director

4. X
X
X
X
X
X
X
X
X X
COLLEGE
TEAMS
PROFESSIONAL
TEAMS
PROFESSIONAL
ATHLETES
SPORTS
NETWORKS NEWS PROFESSIONAL
LEAGUES

6. W
hyW
hy
Network with other sports
Network with other sports
videographers/photograher
videographers/photograher


Ignore the naysayersIgnore the naysayers
that say I am notthat say I am not
pursuing a real careerpursuing a real career
Producer for
Producer for


ESPN
ESPN
Filming the
Filming the
Game I love
Game I love


Basketball
Basketball
W
ha
tW
ha
t
H
ow
H
ow
Sports content creation is my #1 Passion right now.
Sports content creation is my #1 Passion right now.
I capture and create a way for sports to be viewed
I capture and create a way for sports to be viewed
in a cinematic way. I want it to inspire people. I
in a cinematic way. I want it to inspire people. I
want to be able to inspire the younger generation to
want to be able to inspire the younger generation to
be whatever it is they want to be. I like to bring joy
be whatever it is they want to be. I like to bring joy
and excitement with the type of sports content I
and excitement with the type of sports content I
capture.
capture.


Create sports content in a cinematic way.
Create sports content in a cinematic way.


I want to be able to bring people's favorite sports to there laps, in a
I want to be able to bring people's favorite sports to there laps, in a
way it has never been viewed before
way it has never been viewed before


Be confident in how
Be confident in how


I edit and shoot
I edit and shoot
Producer for
Producer for


NFL Films
NFL Films


Video
Video
Corrdinator
Corrdinator


Filming Women
Filming Women


in sports
in sports




Personalizing an
Personalizing an
athletes Name.
athletes Name.
Image, & Likeness
Image, & Likeness
Showcasing how women's
Showcasing how women's


sports is just as
sports is just as
entertaining as men
entertaining as men
M
y
G
olden C
ir
c
l
e
M
y
G
olden C
ir
c
l
e

Core Values
Accountability
Ambition
Being the Best
Cheerfulness
Consistency
Vision:
Create the best sports content, with inspiring sports stories.
Underground stories that can help motivate the average person.
Guided Principles:
Be confident and consistent. Do not compare yourself to others, do
what you know how to do.
Passion:
Capture sports content in the most cinematic and creative way. Utilize
your videography and photography skills to its fullest capabilities. Inspire
the younger generation to be whatever it is they want to be
Super Power:
Inspire the younger generation to be whatever it is they want to be.
Encouraging them to go put in the work, and be happy with the results
later.

7. Promise
Using sports to inspire everyone to be, and to do whatever it is they
want in life and remind them that, hard work beats talent, when talent
fails to work hard.
Position
Cinematic Inspiring Sports Stories

8. 2025 The Business of Sports & Tech Innovation
Conference Super Bowl Week
Timberlane Golf & Recreation
700 Lapalco Boulevard Gretna, LA 70056
Feb 5th, 2025 10am - 2pm CST
Objective:This event provides a platform for fostering valuable
connections and exploring investment opportunities. Limited
capacity, please register early. This event is an exclusive event for
professional athletes, accredited investors, innovators, and
founders. Learn from highly successful business professionals and
network in exclusive surroundings.
Building Your Brand Through the Power of Social Media
124 S Main St - 124 South Main Street Kannapolis, NC 28081
October 13, 2024 10am - 1pm
Objective: This event is a fantastic opportunity for individuals and
businesses looking to harness the potential of social media platforms
to enhance their brand presence. During this event, we will delve into
the strategies and techniques that can help you effectively leverage
social media to grow your brand identity and reach a wider audience.
INDUSTRY EVENTS
Elevator Pitch
Do You know someone in sports, with a very inspiring story but you don’t know how to get their story out to
others? Well, I am a sports videographer/photographer, and for about 5 years now I have been getting sports
content. My goal is to showcase the best talent and inspire others to achieve what goals they have set. I have
worked with various collegiate organizations and sports teams, boasting their social media presence. If you're
looking for someone to help boost your social media presence and tell that inspiring sports story, let's connect
and discuss how I can help moving forward.

9. Online ID Calc. Scores
Volume: High
Relevance: Low
Purity: Low
Diversity: Average
Validation: HIGH
Brand Archetype
Archetype: HERO
Description:
Capture Sports content in a cinematic way. Inspiring not only
the youth but anyone that sees the content I put out. Using
sports, inspire people to be ambitious, take accountability, be
cheerful, have consistency, and be the best they can be.
Digital Marketing Strategy to Improve ID Scores and Exude Archetype
Focus Variable(s): Relevance & Purity
Table of Contents: Relevance tactics help you focus directly on your self-branding by engaging with
social media more. To incorporate that into my branding, I need to be confident in how I edit and
shoot. This can help with my social media presence and alow me to reach more people, with my
work.
Primary Tools for Distribution: Actual post footage and pictures that I captured from sporting events.
showcase every aspect of my work and don’t “gatekeep”. Never stop posting.

10. PROFESSIONAL
DEVELOPMENT
Technical
Task: Video Editing with Adobe,
being more proficient with Adobe Photoshop.
Org: Adobe Creative Cloud
Date: December 2024
Transferable
Task: Effiecent with Sony Mirrorless cameras,
Can use Final Cut Pro very efficiently

11. Sports Management Sports Management .
(2023, September 13). What are the top skills you look for in sports media and communication
professionals?. Top Skills for Sports Media and Communication Professionals.
https://www.linkedin.com/advice/0/what-top-skills-you-look-sports-media-communication
Building your brand through the power of Social Media. Eventbrite.
(n.d.). https://www.eventbrite.com/e/building-your-brand-through-the-power-of-social-media-tickets-
861146722027?aff=ebdssbdestsearch
2025 the business of Sports & Tech Innovation Conference Super bowl week. Eventbrite. (n.d.-a).
https://www.eventbrite.com/e/2025-the-business-of-sports-tech-innovation-conference-super-bowl-week-
tickets-885720703467
Home. MindTools. (n.d.). https://www.mindtools.com/a4wo118/smart-goals