Programmatic SEO Framework for Enterprises.pdf

In this talk, Tejaswi will inform the core aspects of building quality first content production leveraging AI for programmatically scaling up SEO for enterprises. Specifically for large scale websites that often face blockers in the form of velocity challenges, qualitative standards or brand tonality.

1. Programmatic SEO
Framework for
Enterprises
Tejaswi Suresh
https://www.linkedin.com/in/pseo/

2. Tejaswi Suresh
I like SEO.
https://www.linkedin.com/in/pseo/

3. What is Programmatic SEO?
•SCALABILITY
•DATA-DRIVEN APPROACH
•AI-POWERED CONTENT
•EFFICIENCY AND CONSISTENCY

4. Why Programmatic SEO for Enterprises?
VELOCITY CHALLENGES
Large enterprise websites often
struggle to keep up with the demand
for new content and updates, leading
to long delays in publishing.
MAINTAINING QUALITATIVE
STANDARDS
Ensuring consistent quality and
brand tonality across a large volume
of content can be a major challenge
for enterprises.
ACHIEVING OPERATIONAL
EFFICIENCY
Manual content creation and
optimization processes can be
time-consuming and
resource-intensive.
COMPREHENSIVE VISIBILITY
Lack of visibility on the performance of content
across broad swathes of categories.
SCALABLE GROWTH
Tech and content bloat can reduce the effectiveness of
content performance and website visibility overall.

5. Introducing SCALE
Framework

6. SCALE Framework
STRATEGY
Define your SEO goals,
identify target
keywords, and plan the
content structure to
align with your
enterprise's objectives.

7. SCALE Framework
STRATEGY
Define your SEO goals,
identify target
keywords, and plan the
content structure to
align with your
enterprise's objectives.
CONTENT
Develop content
templates, generate
high-quality and
relevant content at scale
using AI-powered tools,
and ensure brand
tonality and quality
standards are met.

8. SCALE Framework
STRATEGY
Define your SEO goals,
identify target
keywords, and plan the
content structure to
align with your
enterprise's objectives.
CONTENT
Develop content
templates, generate
high-quality and
relevant content at scale
using AI-powered tools,
and ensure brand
tonality and quality
standards are met.
AUTOMATION
Implement tools and
processes to automate
content creation,
optimization, and
publishing, streamlining
your SEO efforts and
maximizing efficiency.

9. SCALE Framework
STRATEGY
Define your SEO goals,
identify target
keywords, and plan the
content structure to
align with your
enterprise's objectives.
CONTENT
Develop content
templates, generate
high-quality and
relevant content at scale
using AI-powered tools,
and ensure brand
tonality and quality
standards are met.
AUTOMATION
Implement tools and
processes to automate
content creation,
optimization, and
publishing, streamlining
your SEO efforts and
maximizing efficiency.
INTERNAL LINKING
Develop automated
internal linking
strategies and monitor
external link building to
improve site
architecture and
increase domain
authority.

10. SCALE Framework
STRATEGY
Define your SEO goals,
identify target
keywords, and plan the
content structure to
align with your
enterprise's objectives.
CONTENT
Develop content
templates, generate
high-quality and
relevant content at scale
using AI-powered tools,
and ensure brand
tonality and quality
standards are met.
AUTOMATION
Implement tools and
processes to automate
content creation,
optimization, and
publishing, streamlining
your SEO efforts and
maximizing efficiency.
INTERNAL LINKING
Develop automated
internal linking
strategies and monitor
external link building to
improve site
architecture and
increase domain
authority.

EVALUATION
Monitor your SEO
performance, analyze
data, and continuously
improve your
programmatic SEO
framework based on
insights to drive better
results.

11. Tools and Technologies
Tool/Tech Use Case
LLMs
Custom trained, out of box solution or smaller LLMs
depending on use case.
CrewAI
Utilize AI-powered writing assistants to create
optimized, on-brand content at scale.
Zapier
Automate content publishing workflows and
integrate disparate tools for a seamless content
creation and optimization process.
WPallImport
Streamline the process of migrating and importing
content from various sources into WordPress for
efficient content management.

12. Zapier
Leverages:
1. Connect {service} to {service}
2. Service integrations
Resulting in roughly 5 million monthly organic visits with 90% of it being
non branded.
Data sourced from SEMRush.

13. Wise
Leverages:
1. {currency} to {currency} exchange rate
2. Service integrations
Resulting in roughly 100 million monthly organic visits with 96% of it being
non branded.
Data sourced from SEMRush.

14. Canva
Leverages:
1. Create a {item} Template
2. Free {digital item}
Resulting in roughly 150 million monthly organic visits with 47% of it being
non branded.
Data sourced from SEMRush.

15. Hands on Walkthrough

16. THANKS!