Projectj lknkln kjnj kjnjkn jjjkj kk.pptx

j

1. M I T TA L S C H OO L O F B U S I NE S S Course title: Integrated Marketing Communication Submitted by: Nilanjan Pathak

2. MY GLAMM When Nothing Go Right Buy makeup

3. MARKET RESEARCH

4. CUSTOMER PERSONA

5. TARGET AUDIENCE Good Glam Lipstick's target audience includes fashion-forward individuals, makeup enthusiasts, social media influencers, professionals in the beauty industry, event-goers and party enthusiasts, and individuals seeking confidence and empowerment. It is important to define the target audience and tailor marketing efforts to effectively reach and resonate with them. Market research and analyzing customer preferences can help refine the target audience and identify specific segments within the broader market.

6. At Goodglamm , we are more than just a beauty brand. We are proud to be cruelty-free and vegan, meaning our products are never tested on animals and contain no animal-derived ingredients. We value the well-being of all living creatures, and our commitment to ethical beauty resonates with conscious consumers seeking kinder alternatives. This poster can be used for social media posts such as Instagram and Facebook, Online Ads

7. Channel Strategy Some off the ways by which we can engage more with the targeted audience by Developing an e-commerce website dedicated to MyGlamm lipstick to showcase the range of shades, provide detailed product descriptions, and drive organic traffic. Or by Partnering with beauty influencers and makeup artists to promote MyGlamm lipsticks, offering exclusive discount codes or affiliate programs to incentivize their followers. MyGlamm can also have partnership with popular beauty and fashion blogs to partner with them for sponsored posts, product reviews, and giveaways. They list MyGlamm lipsticks on online marketplaces to increase product visibility and reach a broader customer base. We can use Email Marketing to build all the subscriber list and personalize emails based on customer preferences and purchase history. Allocating a budget for advertising MyGlamm lipsticks must consider objectives, target audience, and resources. As we are basically targeting online channel more so budget for online would be higher than that of other channels

8. KPIs to Measure the Effectiveness of the IMC Strategy: ❖ Sales Revenue ❖ Web Traffic and engagement ❖ Social Media Engagement ❖ Competitive analysis ❖ Media Coverage ❖ Customer Feedback and Reviews Goodglamm may strengthen the effectiveness of its IMC approach to successfully reach the target audience, improve brand perception, and spur sales growth by utilising data-driven insights and making timely modifications.

9. REFERENCES AND DATA SURVEY LINK- https://docs.google.com/forms/d/e/1FAIpQLScEimuBXZFPHejb9Jwrtc35VnHQqLWVHmqp-vrU5SvZ6vx4gQ/viewform?usp=send_form SPREADSHEET LINK- https://docs.google.com/spreadsheets/d/1A5wrBNy5V5rqkgV8lJQggQo9aTZ-hOli7G83BYuCi74/edit?resourcekey#gid=1458774128

10. D A T A C O L L E C T E D A F T E R S U R V E Y