Proliferation of hardware

Proliferation of hardware

1. By DANIELLE Duffy Proliferation of hardware

2. Definition Proliferation of hardware is the increase and advancement of technology, particularly physical equipment For example, the increasing number of cameras with better quality and features, consequently reducing the price of slightly older products (which are still capable of producing high quality footage) The increase in the production of devices is supported by their rising popularity, consequently prices of earlier models decrease and are affordable for more people who can they use them to produce or access media

3. Key issues Technology is cheaper to buy = decrease in production costs Equipment has more features = film-makers can experiment and use different film-making techniques Usability- faster to complete tasks with developed technology = institutions have more time and so can produce more films Cheaper technology = better low-budget films

4. Impact on production For institutions Cheaper cameras – allowing smaller institutions to produce high quality footage and better effects, can compete with conglomerates as quality of film more similar Less resources and people needed – saves time and money Quicker turnaround on editing For audiences Rise of the prosumers – can purchase cameras which are now affordable and produce films of high quality Indie films will be more appealing/enjoyable due to good quality

5. Impact on distribution For institutions Transfer of films is much more quicker and convenient – as a result the film can be shown at numerous cinemas allowing for higher revenue to be generated from higher audience figures No need for physical transport and so benefits the environment and also costs of transport of films For audiences Easier access as more platforms have the content they desire available for viewing Film are available quicker as transfer is fast

6. Impact on marketing For institutions Can advertise on multiple platforms, reaching more potential customers Digital marketing - Social media makes promoting fairly simple and is inexpensive User-led content such as fan sites act as easy promotion for films More previews and promotional shorts For audiences Can ‘like’ or subscribe to pages of films to be informs of updates Online marketing allows access to key information about the film – e.g. they can search on Google for showing times Can create or contribute to fan sites to support their favourite producers and films Can view trailers online to help them decide whether to watch the film

7. Impact on exchange For institutions More ways to sell tickets e.g. online – more potential sales Can show the film in numerous places, reaching larger audience figures For audiences Can purchase tickets online Ease of access and viewing Cheaper viewer e.g. subscription sites like Netflix offer great value

8. Warp Films This independent studio make social-realist films and so use cheaper cameras that give satisfactory effects but still result in high-quality images Social realism is a film genre which focuses on giving the audience a true indication of what real life is like – the use of a gritty film style helps achieve this Smaller cameras that are still of high quality means they are able produce shots that couldn’t be executed otherwise

9. Examples in ‘71 (2015) Use of multiple cameras to capture scenes from different angles that can then be merged together to create a more interesting piece Focus pull effect Appropriately design and professional looking titles – achievable through advanced and affordable editing software such as After Effects Use of transitions e.g. fade to black to blend different footage that was made possible by the simplicity offered by editing software

10. Additionally… Shooting in narrow areas for verisimilitude – able to execute this with their smaller and compacted cameras Shooting in different lighting – better quality cameras become affordable Smooth camerawork e.g. crossing of 180 degree line by using equipment