PROMOTION.pptxshshshshshshshhshshshhshhhs

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1. PROMOTION

2. It is involves presenting the products or services to the public and how these can address the public’s needs, wants, problems, or desires. In promotion, the primary target market should be identified because it will become the main audience. A strong integrated marketing communication plan (IMC) should be devised to deliver the compelling messages effectively.

3. Key marketing messages for promotion can be the following: