PROMOTION, TRACTION AND TRAFFIC MONITORING.pptx

PROMOTION, TRACTION AND TRAFFIC MONITORING

1. PROMOTION, TRACTION AND TRAFFIC MONITORING

2. In the business world, companies would use site statistics to check how popular their website is and at which day and time they get the most traffic. This way their new content could reach more people.

3. Clicking on the Insights tab (located at the top of your page) will give you more in- depth statistics: Overview – contains the summary of statistics about your page Definition of terms on your Facebook statistics: Reach: Organic – your posts seen through the page’s wall, shares by users, and the news feed Reach: Paid – your posts seen through paid ads Post Clicks – number of clicks done to yourposts Likes, Comments, and Shares – actual interaction done by your audience either through liking the post, commenting on it, or sharing it on their wall .

4. B . Likes – contains the statistics about the trend of page likes C . Reach – contains information about the number of people who was reached your post D . Visits – contains data of the number of times your page tabs (like the Timeline) are visited

5. e. Posts – contains data showing when (day and time) your site visitors visit your site f. People – contains statistics about your audience’s demographics (age, location, gender, language, and country). It also includes demographics about the people you have reached and engaged with Demographics refer to the statistics characterizing human population usually divided by age, gender, income, location, and language

6. Analyze the following statement about Facebook Statistics terms. Write TRUE if the statement is correct and FALSE if incorrect. Write your answer on the space provided before each number. 1. Overview contains the summary of statistics about your page. 2. Reach Organic means your posts seen through paid ads.

7. 3. Demographics refers to the statistics characterizing human population usually divided by age, gender, income, location, and language . 4 . Reach contains data of the number of times your page tabs are visited. 5. Reach: Paid – your posts is not seen through paid ads. 6. Likes contain the statistics about the trend of page likes.

8. 7. Reach contains information about the number of people who was reached your post. 8. Demographics include age, gender, income, location, and language . 9. Post Clicks refers to the number of clicks done to your posts. 10. People contain statistics about your audience’s demographics.