PRS International Group Chandigarh Crafting Reputations, Building Regional Leadership.pdf

Chandigarh’s Top PR Agency
PRS International Group Chandigarh: Crafting Reputations, Building Regional Leadership

www.prsinternationagroup.com

www.pressconference.co.in

1. Welcome to PRS International Group Chandigarh
the Tricity’s most trusted partner for public
relations, media strategy, and digital reputation
management.PRS INTERNATIONAL GROUP CHANDIGARH:
CRAFTING REPUTATIONS, BUILDING
REGIONAL LEADERSHIP CHANDIGARH’S
TOP PR AGENCY

2. Our Vision: Leading North India’s
Communication Renaissance
At PRS International Group Chandigarh, our vision is to be the strategic
communication bridge that empowers Northern India’s growth story. Chandigarh,
with its 90% literacy rate and one of India’s highest GDP-per-capita ratios, is a
beacon of disciplined design, administrative excellence, and creative expression.
We envision a media culture where honesty, inclusivity, and intelligence guide every
narrative. Our aim is to integrate industry voices, academic research, and civic
participation into public communication. We position ourselves not just as message
deliverers but as architects of social capital. By amplifying MSMEs in Baddi,
promoting sustainability in Panchkula’s real-estate corridors, and facilitating
innovation narratives from Mohali’s startup clusters, we make sure North India
speaks to the world with unity and confidence. PRS Chandigarh is driven by a belief
that stories can shape social progress and that trusted communication can
transform reputations into enduring legacies. Every campaign we design is a
contribution to Chandigarh’s image as India’s communication capital for the future.

3. Chandigarh represents the confluence of governance, entrepreneurship, and
innovation. It is the administrative capital of two states and the financial engine
of the Tricity, producing a GDP exceeding ₹1.1 lakh crore annually. With a
population of approximately 1.3 million, 87% smartphone penetration, and the
nation’s highest human development indicators, Chandigarh is a prototype of
India’s smart urban future. The region’s literacy, infrastructure, and
cosmopolitanism attract global investors and domestic innovators alike. PRS
International Group leverages these dynamics to design communication
frameworks that are both data-informed and culturally attuned. Our campaigns
target Chandigarh’s multilingual demographics — English-speaking executives,
Hindi news readers, and Punjabi cultural enthusiasts. This fusion of precision and
diversity allows us to craft stories that travel across platforms while staying
rooted in local authenticity. The Tricity’s strategic geography — just 250 km from
Delhi — makes it the communication command center for North India, and PRS
Chandigarh ensures brands use that vantage point effectively to influence policy,
perception, and progress.
The Chandigarh Advantage:
An Intelligent Market

4. Our Mission: Bridging Narratives
Between Bharat and the North
Our mission is to make North India’s voices heard across Bharat and beyond. PRS
Chandigarh exists to translate the vision of regional innovators, policymakers,
educators, and enterprises into stories that influence public consciousness. We see
communication as a social infrastructure — one that must be credible, inclusive,
and sustained. Chandigarh’s institutional excellence and entrepreneurial ambition
make it a natural hub for national narratives. Our mission pillars are: (1) Authenticity
— every campaign must reflect integrity and evidence; (2) Integration — every
message must be synchronized across platforms; and (3) Empathy —
communication must serve the community, not manipulate it. Whether advocating
government reforms, promoting renewable energy, or shaping a university’s
reputation, our role is to ensure each story advances North India’s progress. At PRS
Chandigarh, we are not simply practitioners of PR — we are stewards of reputation
and catalysts of trust.

5. PRS International Group Chandigarh delivers comprehensive PR solutions that
combine creativity, data analytics, and strategic foresight.
Our core offerings include:
• Media Relations & Editorial PR: We maintain direct access to editors at The
Tribune, Hindustan Times, Dainik Bhaskar, Punjab Kesari, and The Times of India
(Chandigarh Edition).
• Government & Policy PR: We help ministries, PSUs, and state departments
communicate reforms and achievements with transparency.
• Crisis & Reputation Management: Fast, compliant, and reputation-safe
responses to digital or media escalations.
• Corporate & Financial PR: Investor and stakeholder communication with
measurable ROI.
• Digital PR & Influencer Strategy: Cross-platform campaigns in English, Hindi, and
Punjabi for organic and paid outreach.
• Event PR & Experience Management: From government summits to corporate
CSR showcases, we handle concept-to-coverage.
• CSR, NGO, and Impact Communication: Turning social initiatives into trusted
public narratives.
Our integrated approach ensures your message achieves credibility, visibility,
and sustainability.
Our Services: 360°
Communication Excellence

6. Market Intelligence:
Understanding the Northern Pulse
Every successful campaign begins with intelligence. Our analytics team
monitors audience behavior across Punjab, Haryana, Himachal, and Delhi
NCR. We use demographic modeling, keyword mapping, and sentiment
tracking to decode the cultural psyche of North Indian consumers. For
instance, The Tribune’s readership patterns show a 22% increase in online
engagement among urban youth aged 25–40. WhatsApp community
sharing and Punjabi YouTube influencers now drive over 60% of micro-PR
impact in Tier-II regions. PRS Chandigarh integrates these behavioral
insights to tailor campaign messaging. We also track media timelines
around election cycles, festival seasons, and economic budgets to align
publicity with momentum windows. Our real-time dashboards measure
content reach, media value, and trust scores. With PRS, intelligence doesn’t
just inform — it directs communication with precision, accountability, and
purpose.

7. Chandigarh’s media environment is among India’s most organized
and influential. The city is home to over 120 accredited journalists,
50 digital portals, and five bilingual broadcast networks. Key
publications like The Tribune, Hindustan Times (Punjab Edition), Ajit
Samachar, and Dainik Bhaskar shape mainstream discourse.
Television powerhouses like News18 Punjab-Haryana-Himachal and
PTC News dominate regional screens. Meanwhile, FM stations like
Red FM 93.5, BIG FM 92.7, and AIR FM Rainbow command loyal urban
listeners. PRS Chandigarh maintains an active editorial relationship
network across these channels, ensuring our clients’ stories receive
authentic, impactful coverage. Our bilingual press release service
simultaneously reaches Punjabi and English readers, while our
newswire integration distributes across ANI and UNI. In an age of
noise, PRS ensures your brand becomes the voice audiences trust.
Chandigarh’s Media Landscape:
A Regional Powerhouse

8. Digital Dominance: Tricity’s
Online Revolution
The digital transformation of Chandigarh has made it a model for online
engagement. With 88% internet penetration and over 1.2 million active social
media users, digital storytelling drives local sentiment and commerce. PRS
Chandigarh’s digital division combines creative storytelling with
performance metrics to maximize visibility. We manage influencer
collaborations across Instagram, LinkedIn, and YouTube — leveraging
regional voices like college vloggers, lifestyle creators, and startup founders.
Our campaigns use geo-targeted advertising, hashtag analytics, and
sentiment analysis to drive measurable awareness. A 2025 campaign for a
Tricity real-estate developer achieved 14 million impressions and 2.3 million
interactions across platforms. PRS’s digital excellence ensures our clients’
stories not only trend but transform perception through authentic
engagement. Our digital-first approach keeps Chandigarh connected,
relevant, and globally visible.

9. When a SaaS startup from Mohali approached PRS Chandigarh
for national visibility, we built a campaign that turned local
innovation into national recognition. We created a bilingual
thought-leadership series, arranged press features in The
Economic Times (North Edition), and secured a CEO interview
on News18 Punjab-Haryana. The social media campaign,
#BuiltInChandigarh, showcased local tech innovation. Within
60 days, the company raised ₹5 crore in funding and tripled
its user base. Engagement analytics showed a 340% rise in
search visibility and an 18% improvement in investor recall.
This case validated PRS’s integrated PR model: local
authenticity, regional amplification, and national credibility —
executed with precision and agility.
Case Study 1:
Startup Success in Mohali

10. Case Study 2: Healthcare Awareness
Across Punjab
A major hospital network tasked PRS Chandigarh with
increasing preventive healthcare awareness across North
India. We launched a multilingual campaign titled Health
Begins Here integrating radio interviews, influencer
testimonials, and print editorials in The Tribune and Dainik
Bhaskar. Our social media campaign reached 3.2 million
viewers in 45 days. We collaborated with doctors to host
virtual wellness webinars streamed on Facebook and
YouTube. The initiative increased clinic footfalls by 27% and
built long-term brand trust. This project demonstrated how
PRS merges emotional storytelling with public health
objectives — aligning impact with empathy.

11. In partnership with a Haryana government department,
PRS Chandigarh developed a reputation management
and citizen outreach program for policy transparency. The
campaign simplified policy content, created explainer
videos, and built engagement across youth-focused
digital platforms. Public sentiment improved by 35%
according to local feedback surveys. The program
received national recognition for innovation in civic
communication. PRS’s ability to navigate bureaucratic,
media, and public intersections positions us as a
dependable government advocacy partner — skilled in
precision messaging and ethical representation.
Case Study 3: Government
Outreach Initiative

12. Event PR: Tricity Leadership
Summits
From corporate launches to policy dialogues, PRS Chandigarh is
the region’s event PR leader. We manage end-to-end
experiences — concept ideation, media outreach, live coverage,
and post-event storytelling. Our partnerships with venues like
JW Marriott Chandigarh and CII Northern Region Auditorium
ensure top-tier execution. Whether hosting a healthcare forum,
startup conclave, or art festival, we curate media presence that
transforms events into conversations. In 2025, PRS coordinated
over 40 large-scale press events with a combined audience
reach of 18 million across print, broadcast, and digital media.
We don’t just manage events — we design experiences that
define reputation.

13. Chandigarh’s influencer economy is thriving, with over 2,000
active creators across lifestyle, fashion, tech, and food
domains. PRS Chandigarh manages partnerships that
prioritize authenticity over visibility. We connect brands with
regional storytellers who speak to real audiences in relatable
tones. Our collaborations span YouTube food critics,
Instagram fashion curators, and Punjabi content podcasters.
Every influencer campaign is guided by audience insights,
ensuring high engagement-to-conversion ratios. For a local
apparel brand, our curated influencer activation achieved 5
lakh organic views and 3x engagement. We manage
contracts, compliance, and performance tracking to ensure
accountability. Through PRS, influencer marketing becomes
measurable, ethical, and enduring.
Influencer Collaborations:
Authentic Advocacy

14. Crisis Management: Reputation
Protection 24/7
In an age where a single tweet can damage years of trust, PRS
Chandigarh provides 24/7 crisis management services. Our
proprietary response protocol includes social listening, narrative
reframing, and press liaison within the first 6 hours of an issue.
We work with legal, compliance, and policy experts to ensure
messages are factual and defensible. Whether it’s a digital
backlash, policy misinterpretation, or stakeholder dispute, our
interventions stabilize perception before damage spreads. We
also conduct reputation audits and simulation workshops for
clients. Crisis management isn’t reaction — it’s preparedness,
and PRS Chandigarh leads that discipline in North India.

15. Chandigarh’s educated citizenry values responsible
corporate behavior. PRS Chandigarh helps
organizations translate their CSR into tangible
narratives. We document impact stories, coordinate
media visibility, and align CSR campaigns with UN SDG
frameworks. From tree-plantation drives in Panchkula
to girl-child education sponsorships in Mohali, our
CSR communications humanize data through
storytelling. A recent client CSR film, Lighting Lives,
earned 2 million views and NGO partnerships across 12
districts. We ensure that doing good is also
communicated well — building trust, empathy, and
long-term social equity.
Corporate Social
Responsibility (CSR) PR

16. Education & Institution Branding
As home to Punjab University, PEC, Chitkara University,
and several research hubs, Chandigarh is an education
powerhouse. PRS Chandigarh provides full-spectrum
branding for universities and schools — from
admissions PR to academic visibility and policy
representation. Our campaigns attract talent,
partnerships, and recognition through curated
editorials, alumni storytelling, and digital outreach. For
a private university client, enrollment inquiries grew 35%
within one season. PRS ensures educational excellence
is not just achieved but seen and celebrated nationally.

17. With Zirakpur and Mohali emerging as North India’s real-
estate growth zones, property communication has
become more competitive. PRS Chandigarh has delivered
PR campaigns for residential, commercial, and industrial
developments, emphasizing trust, sustainability, and
community. We integrate architecture narratives with
digital visualization, policy advocacy, and testimonial
marketing. For a 2025 launch, our pre-booking PR
generated ₹120 crore in inquiries. We position projects not
as structures — but as urban legacies.
Real Estate & Infrastructure PR

18. Technology & Startup Ecosystem PR
The Mohali IT Park and Chandigarh Innovation Circle
now host over 400 active tech firms. PRS Chandigarh
mentors startups in communication strategy,
investor engagement, and leadership profiling. From
app launches to venture media visibility, we help
innovators translate technology into public
relevance. We also conduct PR workshops for
founders in partnership with TiE Chandigarh. Our
role is to ensure every startup becomes a story of
confidence, creativity, and credibility.

19. Government narratives demand clarity, precision,
and trust. PRS Chandigarh supports departments
and PSUs with documentation, public messaging,
and stakeholder dialogue. We transform policy
updates into people-centric communication —
translating governance into relatable outcomes.
Whether it’s an MSME subsidy program or
infrastructure project update, we simplify complex
data into accessible stories. Our policy briefs have
been cited in media and used for public
consultations across the North.
Government & Policy PR

20. Media Relations & Editorial
Access
Our greatest asset is our editorial credibility. PRS
Chandigarh maintains long-term relationships with
editors, bureau chiefs, and correspondents across
North Indian media. We know what makes a story
newsworthy and when it should be published. Our
daily media calendar tracks news cycles, ensuring
our clients’ messages appear at optimal visibility
windows. With structured pitching and ethical
representation, we transform coverage from paid
exposure to earned influence.

21. Measurement defines success. PRS Chandigarh’s
proprietary analytics framework evaluates
performance across earned media, digital
engagement, and audience sentiment. We
measure PR value, coverage tone, share-of-voice,
and call-to-action conversions. Monthly
dashboards ensure transparency. Our AI-assisted
monitoring tool tracks brand mentions across
1,000+ outlets in English, Hindi, and Punjabi. Clients
receive quantifiable proof that every rupee spent
translates into measurable reputation growth.
Analytics & Performance
Measurement

22. Awards & Recognitions
PRS International Group has received
multiple national honors.Yet, these honors
reflect our commitment to ethical
excellence, innovation, and measurable
communication outcomes.

23. Our leadership comprises journalists, digital
analysts, and brand architects with over 20
years of combined experience. The Chandigarh
team includes alumni from The Hindu, NDTV,
and top consultancies, supported by digital
strategists and bilingual content creators. What
unites us is curiosity and purpose —
understanding people before influencing them.
With PRS, you gain not an agency, but a team
that becomes your extended communication
command center.
Our Team: Expertise in
Action

24. Why Choose PRS Chandigarh
Deep-rooted understanding of Chandigarh’s
administrative, industrial, and cultural ecosystem.
Proven record of cross-sector success: government,
corporate, and social domains.
Multilingual expertise ensuring pan-North India
resonance.
Ethical representation with measurable outcomes.
Trusted by policymakers, media, and business
leaders alike.
PRS Chandigarh is not just a PR agency it’s a reputation
partner for the North’s future.

25. [email protected]
[phone]
WWW.PRSINTERNATIONALGROUP.COM |
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LET’S MAKE YOUR BRAND THE CITY’S CONVERSATION. Thank You