Psychographics

1. Psychographics Emma Tonkinson

2. Psychographics Psychographic segmentation splits the market into groups which are determined by your social class, personality traits and lifestyle. The types of products that people buy reflect on the persons characteristics and what kind of person they are so it is based this. Thrillers in Psychographics As thrillers aren't specified as much as other genres, they can appeal to every type of Psychographics.

3. Psychographics There are seven main types of character; Mainstreamers Aspirers Succeeders Resigned Explorers Strugglers Reformers

4. Mainstreamers This is typically the largest group who tend to be domestic, conformist, conventional, sentimental and definitely seek security, they favour value for money family brands.

5. Aspirers These people tend to seek status, they are materialistic, acquisitive and worry about their image, appearance, persona and fashion. They think that an attracting package is more important than the contents, this group is typically younger people with clerical or sales jobs.

6. Succeeders This group tend to be professionals with high management, who have strong goals, confidence, good work ethic and organisation. They support stability and brand choice based on self reward.

7. Resigned Typically older people who seek survival, they are rigid and are interested in the past and tradition, brand choice stresses safety.

8. Explorers This group is younger demographics like students who seek discovery, they have energy, individualism and experience. They value difference and adventure, brand choice highlights satisfaction and instant effect, they are the first to try new brands.

9. Strugglers This group is D and E demographics that seek escape, they are alienated and disorganised, they have few resources beyond physical skills. Brand choices involves impact and sensation, they buy alcohol, junk food and lottery tickets.

10. Reformers This group seeks enlightenment, they want freedom of restrictions and personal growth, they have social awareness and independent judgement, they are anti materialistic but are aware of good taste. They have attended higher education and select products for quality.