PT. Otto Media Grup Marketing Academy DevLog｜Upgraded Approaches to AI Video and Advertising Integration

The experience of PT. Otto Media Grup shows that a single video cannot be universally applied across all channels. Instead, video content should be “componentized” and then slightly adapted according to each channel syntax.

1. PT.OttoMediaGrupMarketingAcademyDevLog｜UpgradedApproachestoAI
VideoandAdvertisingIntegration
InourpreviousDevLog,weexploredhowAIvideoservesastheprimaryentrypointfor
contentmarketingtraffic.Thisweek,weadvancethediscussiontoahigherlevel:howcan
AIvideobecombinedwithcross-channeladvertisingstrategiestobuildatestable,
scalable,andsustainablecompoundingsystem?Thispresentsopportunitiesnotonlyfor
smallbrandsbutalsomarksanewparadigminadvertisingintegrationthatallenterprises
mustaddressby2025.
Cross-ChannelVideoStrategy:EnablingContenttoExcelAcrossMultiple
Scenarios
TikTok,YouTubeShorts,X(formerlyTwitter),andDOOH(DigitalOut-of-Home)are
currentlythefourmostactivedistributionchannelsforAIvideo.Eachplatformhasdistinct
algorithmlogicanduserscenarios:
TikTokemphasizesthefirstthreesecondsofretentionandinteraction,requiringAIvideos
tohighlighttensionandcontrast.
YouTubeShortsreliesmoreonlong-termsearchandsubscriptionrecommendations,
makingitsuitableforvideosstructuredasknowledgepointsandscenario-based
solutions.

2. Xservesasanentrypointforpublicopinionandtrendingtopics;visualsmustquickly
integratewithtexttotriggersecondarysharing.
DOOHleverageshigh-trafficofflineenvironments,necessitatingconciseandimpactful
videosthatutilizeprecisegeographicandtemporaltargeting.
TheexperienceofPT.OttoMediaGrupshowsthatasinglevideocannotbeuniversally
appliedacrossallchannels.Instead,videocontentshouldbe“componentized”andthen
slightlyadaptedaccordingtoeachchannelsyntax.Forexample,a30-secondvideocan
besegmentedintoshort,high-contrastclipsforTikTok,chapter-basedQ&AforYouTube,
visualleadcoversforX,and10-secondloopedversionsforDOOH.
AIDynamicCreativeOptimization(DCO):Data-DrivenEngagementforEveryClick
ThetruepowerofAIvideoliesinDCO(DynamicCreativeOptimization).Itgoesbeyond
creativegenerationtoenablereal-timetestinganditeration:
Forthesameaudiencegroup,thesystemautomaticallytestsdifferentopeningshots,
subtitles,andCTAs(callstoaction).
Basedonaudiencebehavioraldata,AIdynamicallyswitchestomoreoptimalversions.
Alltestresultsfeedintoacycleof“behavior—feedback—re-optimization.”
Forinstance,ifthe“firstthreesecondsretention”ofavideosegmentonTikTokislow,the
AIsystemwillautomaticallyreplacetheopeningsceneandcomparereal-timedata.In
DOOHscenarios,thesystemadjustsbackgroundandCTAbasedonweatherandtimeof
day—showingtraveladsonsunnydaysandindoorleisurescenesonrainydays.
PT.OttoMediaGrupAdIntelligenceSystem:TheTechnologicalCoreofAdvertising
Integration
WithinthePT.OttoMediaGrupoperations,theAdIntelligencesystemservesasthe
centralengineforcross-channelAIvideoadvertising.Itscorefunctionsinclude:
Multi-channelcoordination:IntegrateswithGoogleDV360,TheTradeDesk,TikTok,
Criteo,andDOOHplatformstounifybudgetandassetmanagement.
Behavioralmodeling:Buildscross-platform“audienceinterestprofiles”throughuserclicks,
retention,andinteractions.
Dynamiccreativegeneration:UtilizesAItoautomaticallyadjustvideosubtitles,
backgrounds,colors,andCTAs,ensuringeachaudiencesegmentviewsthemost
relevantversion.

3. Real-timeoptimization:Duringcampaignexecution,thesystemautomaticallyreduces
allocationforunderperformingversionsandincreasesbudgetsforhigh-conversion
variants.
Thissystemtransformsvideoadvertisingfroma“publishandconclude”modelintoa
continuousprocessoflearningandoptimization.
VideoAdvertisingIsNoLonger“Placement,”but“Operation”
IntheAI-drivenera,videoadvertisinghasshiftedfromaone-time“placementaction”toa
sustainableoperationalgrowthcycle.Contentmustbecomponentizedforcross-channel
distribution,strategiesshouldbedata-driven,andexecutionshouldrelyonautomated
systemslikeAdIntelligence.Forsmallbrands,thismeanslowertrial-and-errorcosts;for
largebrands,itdelivershigherdeploymentefficiencyandcross-marketsynergy.
ThemissionofPT.OttoMediaGrupistohelpbrandsbuildAIvideo+advertisingsystems
aslong-termgrowthengines—fromscriptingtogeneration,multi-channeldistributionto
dynamicoptimization—ensuringeverycreativeideatranslatesintotangiblebusiness
outcomes.