public relations mgmt - tools and techniques

this ppt comprises of public relation tools used by organizations to publicise their products.

1. WHAT IS EVENT MARKETING ? Event marketing is a marketing technique that advertises a brand, service or product through the facilitation of events or experiences. These events may take place in-person or virtually and offer a much more engaging way for potential customers to interact with a brand and its representatives. As well as being a marketing technique itself, event marketing is also a term that is used to describe the way that an event is marketed to attract attendees and promote the experience .

2. WHY IS EVENT MARKETING IMPORTANT ? Event marketing is a very important marketing approach for many organisations because it allows them to speak and interact with potential customers directly, which increases the likelihood of conversion. Events are also a great way to stand out from competitors and generate press coverage which can increase brand awareness and improve brand reputation. At a time when so many things are accessible instantly and anywhere, event marketing is making a comeback as customers seek the novelty of an in-person (or virtual) event that offers a unique experience unavailable anywhere else. Brands need to consider offering events as a marketing strategy to capitalise on this interest and also to create opportunities for networking and potential business partnerships, as well as increased sales.

3. https:// www.storyboard18.com/brand-marketing/roti-reminders-to-clapping-gloves-most-memorable-brand-campaigns-at-kumbh-mela-50628.htm EVENT MARKETING AT MAHAKUMBH

4. Willem Stanton: ―Public relation activities typically are designed to build or maintain a favorable image for an organization and a favorable relationship with the organization‘s various public‘s. These publics may be customers, stockholders, employee, unions, environmentalist, the government, and people in local community, or some others groups in society‘. Philip kilter: ―A public is any group that has an actual or potential interest in or impact on a company‘s ability to achieve its objects. Public relation (generally written as PR) involves a variety of programmes designed to promote and /or protect a company‘s image or its individual product. PUBLIC RELATIONS

5. Businesses use a variety of methods to attract publicity. Following are the methods of public relation. Press Conferences:-The particular company may want to launch a new product, for their publication they are inviting journalists to companies‘ presentation, where they are given information related product. Sometimes company provides free products and services for conference members to try out. News Paper:- the favourable articles in news paper create an image of the business and its product. The people take more interest in reading news stories as well as news paper stories are attention getting and timely. Public relation officer need to maintain good relations with journalist and with editors of news papers for getting more favourable coverage to the company. Events: - The events may include exhibitions, seminars, workshop, conferences, sports sponsorships, competition and contest, medical camps, cultural sponsorships. For example: the Pepsi, Sony, DLF, Sahara, kingfisher has sponsored the world cup. There kinds of events are generating high degree of popularity against the public. Donation: - Collecting small contribution from varies ways. Sponsorship: - The sponsorship is popular in sports world. Which have some examples like DLF is the sponsor to the T 20 cricket world cup. McDonald are sponsor to hockey world cup etc. Company visits:- companies like Cadbury India LTD, Baler, Parley-G and Jaguar cars have allow members of public to visit there manufacturing and research plants as part of their public relation activities . Speeches:- speeches are mostly used for the public relation. The benefit of speeches is to create a good impression on various groups of people. Basically speeches are related to companies products its function , services , policies, which is presented by experts, general managers, directors etc of the companies. Publications: - the publications are also widely used for public relations. These publications basically for the shareholders, customers, employees, traders, publics to create effective image of the products in their mind. The publications includes articles, annual reports, broachers, magazines, audio-visual materials, pamphlets, posters etc. in this way company can provide information of its products related policies and services. Public relation is a continuous process. If the companies product is already create its brand image and reputation in the market then company can maintain the existing image. Companies ’ public relation can build or improve its corporate image. Mass media has plying important role to promote product and its firm. Good maintained public relation can removing misunderstanding and or bad impression. Public relation activities can generate positive attitude of people toward the company and its product. Varies formal and informal groups are involve in public relation which include employees, customers, suppliers and middlemen, mass media, government, service agencies, shareholders. Good relations with these groups are extent maximum possible cooperation and contribution for the success of the business and also assist during bad time. The public relation is useful for society. It has social significance. It has more social significance compare to means of marketing communication. Public relation increase credit of the company. Many companies can provide assistance in relief operations during earthquake, flood, draught to highlight its company name and social contribution in mass media. FEATURES OF PUBLIC RELATIONS

6. Press Conferences :-The particular company may want to launch a new product, for their publication they are inviting journalists to companies‘ presentation, where they are given information related product. Sometimes company provides free products and services for conference members to try out. News Paper :- the favorable articles in news paper create an image of the business and its product. The people take more interest in reading news stories as well as news paper stories are attention getting and timely. Public relation officer need to maintain good relations with journalist and with editors of news papers for getting more favorable coverage to the company. Events : - The events may include exhibitions, seminars, workshop, conferences, sports sponsorships, competition and contest, medical camps, cultural sponsorships. For example: the Pepsi, Sony, DLF, Sahara, kingfisher has sponsored the world cup. There kinds of events are generating high degree of popularity against the public. Donation: - Collecting small contribution from varies ways. BUSINESSES USE A VARIETY OF METHODS TO ATTRACT PUBLICITY. FOLLOWING ARE THE METHODS OF PUBLIC RELATION.

7. Sponsorship : - The sponsorship is popular in sports world. Which have some examples like DLF is the sponsor to the T 20 cricket world cup. McDonald are sponsor to hockey world cup etc. Company visits: - companies like Cadbury India LTD, Baler, Parley-G and Jaguar cars have allow members of public to visit there manufacturing and research plants as part of their public relation activities . Speeches :- speeches are mostly used for the public relation. The benefit of speeches is to create a good impression on various groups of people. Basically speeches are related to companies products its function , services , policies, which is presented by experts, general managers, directors etc. of the companies. Publications : - the publications are also widely used for public relations. These publications basically for the shareholders, customers, employees, traders, publics to create effective image of the products in their mind. The publications includes articles, annual reports, broachers, magazines, audio-visual materials, pamphlets, posters etc. in this way company can provide information of its products related policies and services. BUSINESSES USE A VARIETY OF METHODS TO ATTRACT PUBLICITY. FOLLOWING ARE THE METHODS OF PUBLIC RELATION.