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2. COMMUNICATION AND GLOBALIZATION
Communication and Technology
Introduction to Globalization
Impacts of Globalization on Communication
LOCAL AND GLOBAL COMMUNICATION IN A MULTICULTURAL SETTING
Diversity and the Global Community
Cultural Awareness and Sensitivity
Gender Sensitive Language and Political Correctness
Varieties and Registers of Spoken and Written Language

3. Communication and Technology
Introduction to Globalization
Impacts of Globalization on Communication

4. Globalization refers to the interconnectedness between
countries and cultures around the world. It encompasses the
movement of goods, services, people, information, and ideas
across borders. This interconnectedness has intensified in
recent decades due to advancements in communication and
transportation technologies.

5. Economic Integration1.
Cultural Exchange2.
Technological Convergence3.
Political Interdependence4.

6. This aspect focuses on the increased flow of goods, services,
and investments across borders.

7. Free Trade Agreements (FTAs)
These treaties between nations eliminate or reduce tariffs and
trade barriers, allowing for smoother and cheaper movement of
goods. This fosters competition, potentially lowering prices for
consumers but also raising concerns about job displacement in
certain sectors.

8. Multinational Corporations (MNCs)
These companies operate in multiple countries, setting up
production lines and offices globally. This creates complex supply
chains, with different parts of a product being manufactured in
various locations. MNCs can contribute to economic growth, but
also raise concerns about labor practices and environmental
impact.

9. Global Financial Markets
Financial systems have become interconnected, allowing for
rapid movement of capital (money) across borders. This can fuel
economic growth by providing access to investment capital, but
also raises concerns about financial instability if one market
experiences a crisis.

10. Globalization fosters the sharing of customs, traditions, and
ideas across cultures.

11. Global Media
Movies, music, television shows, and news disseminated by
international media corporations expose people to different
cultures and ways of life. This can promote understanding but
also raise concerns about cultural homogenization, where
dominant cultures overshadow local traditions.

12. Immigration and Diaspora
The movement of people across borders leads to cultural fusion.
Immigrants bring their traditions and customs to new countries,
enriching the local culture. Diaspora communities, groups of
people living abroad who maintain ties to their homeland, also
contribute to cultural exchange.

13. Tourism
Traveling exposes people to different cultures, fostering
appreciation for diversity and understanding. Tourism can also
have negative impacts, such as environmental degradation and
exploitation of local resources.

14. The development and use of communication technologies is a
key driver of globalization.

15. The Internet
This global network serves as a platform for communication,
collaboration, and information access. It facilitates trade,
education, and social interaction, breaking down geographical
barriers. However, the digital divide, the unequal access to
technology, raises concerns about marginalization.

16. Social Media
Platforms like Facebook, Twitter, and Instagram connect people
globally, fostering social movements, cultural exchange, and the
dissemination of information. However, concerns exist about the
spread of misinformation, social comparison, and privacy
violations.

17. Transportation Technologies
Advancements in airplanes, container shipping, and high-speed
rail have revolutionized the movement of goods and people. This
facilitates economic integration and cultural exchange, but raises
concerns about environmental impact and resource depletion.

18. Globalization necessitates increased cooperation and
collaboration between nations.

19. International Organizations
Bodies like the United Nations and World Trade Organization deal
with global issues like trade, human rights, and security. These
organizations require countries to work together and establish
common frameworks.

20. Global Challenges
Issues like climate change, pandemics, and terrorism transcend
national borders and require international cooperation to
address them effectively. Collective action is needed to develop
solutions and implement effective policies.

21. The Internet: A Global Nervous System1.
Information and Communication Technologies
(ICTs): Beyond the Web
2.
Transportation Technologies: Shrinking the World3.

22. Global Communication
People can connect and exchange information instantly with
anyone across the globe, regardless of location. Email,
messaging apps, and social media platforms have fostered
communication on a personal and professional level.

23. Information Sharing
The internet provides access to a vast amount of information,
fostering knowledge sharing and collaboration on a global scale.
Academic databases, online libraries, and news websites provide
resources and perspectives from all corners of the world.

24. Collaboration
The internet facilitates collaboration among individuals and
organizations on projects, research initiatives, and business
ventures that transcend geographical boundaries. Cloud-based
platforms and video conferencing tools enable real-time
collaboration, fostering innovation and progress.

25. Mobile Phones
Mobile phones have become ubiquitous, allowing for constant
connectivity and instant communication. They facilitate access
to information, mobile banking, and social interaction on the go.

26. Social Media
Platforms like Facebook, Twitter, and Instagram connect people
globally, fostering social movements, cultural exchange, and the
dissemination of information. They create online communities
that transcend geographical borders.

27. Video Conferencing
Tools like Zoom and Skype enable real-time communication
through video and audio, facilitating meetings, interviews, and
remote collaboration without physical travel.

28. Airplanes
Commercial air travel has made international travel faster and
more accessible, fostering tourism, business interactions, and
cultural exchange.

29. Increased Connectivity: A World Without Borders1.
Rise of Global Media: A Window to the World2.
Multilingual Communication: Bridging the Language Gap3.
Spread of Information: A Double-Edged Sword4.

30. Instant Communication
Gone are the days of waiting for letters to cross oceans. The
internet, with its email, messaging apps, and video conferencing
tools, allows for instant communication regardless of location.
Imagine collaborating with colleagues across continents in real-
time, or connecting with loved ones miles away with a simple
video call. Globalization fosters closer relationships and
collaboration across borders.

31. Global Networks
Social media platforms like Facebook, Twitter, and Instagram
connect people on a massive scale. These platforms create
virtual communities where individuals from different cultures can
share experiences, ideas, and perspectives. This fosters cultural
exchange and understanding.

32. Global News
Media conglomerates like BBC, CNN, and Al Jazeera operate
internationally, providing access to global news and current
events. This allows people to stay informed about global issues
and develop a more nuanced understanding of the world.

33. Shared Entertainment
Hollywood blockbusters, Korean dramas, and Bollywood films
transcend national boundaries. Global media provides shared
cultural experiences and fosters connections across diverse
audiences. While concerns exist about the homogenization of
local cultures, global media also exposes audiences to new ideas
and perspectives.

34. Business Communication
As international trade and collaboration increase, the demand for
multilingual skills becomes more critical. Professionals need to
communicate effectively across languages to navigate global
markets and build successful partnerships.

35. Language Learning Resources
The internet provides a wealth of resources for language learning,
making it easier for people to acquire new languages. This paves
the way for smoother communication and deeper understanding
across cultures.

36. Rapid Information Dissemination
The internet and social media allow information to travel around
the world at an unprecedented speed. This facilitates the spread
of news, ideas, and social movements. Social media allows
individuals to connect, organize, and raise awareness about
global issues.

37. Misinformation and Disinformation Campaigns
However, the rapid spread of information also opens the door to
misinformation and disinformation campaigns. It's essential to
develop critical thinking skills to differentiate factual information
from fake news.

38. Diversity and the Global Community
Cultural Awareness and Sensitivity
Gender Sensitive Language and Political Correctness
Varieties and Registers of Spoken and Written Language

39. Understanding Diversity
Culture: Shared beliefs, values, and practices that influence behavior and
communication.
Ethnicity: Shared heritage and national origin.
Race: Social classification based on physical characteristics.
Religion: Belief systems and practices regarding the supernatural.
Gender Identity: Sense of self as male, female, or non-binary.
Sexual Orientation: Romantic and emotional attraction towards others.
Socioeconomic Status: Level of social standing and economic resources.

40. Impact of Diversity on Communication
Values and Beliefs: Influence what is considered appropriate or
appropriate communication styles.
Nonverbal Communication: Body language, gestures, and facial
expressions have different meanings in different cultures.
Language and Dialects: Misunderstandings can arise due to language
barriers or unfamiliar dialects.

41. Importance of Cultural Awareness
Avoiding stereotypes and generalizations.
Appreciating different perspectives and communication styles.
Building trust and rapport with people from diverse backgrounds.

42. Developing Cultural Sensitivity
Researching cultural norms and practices before interacting with
someone from a different background.
Practicing active listening and avoiding interrupting.
Being patient and respectful of differences.

43. Importance of Inclusive Language
Using gender-neutral language when referring to a group of people.
Respecting preferred pronouns (he/him, she/her, they/them).
Avoiding language that is offensive or discriminatory.

44. Political Correctness
Using language that avoids reinforcing stereotypes or power imbalances.
Finding the balance between respectful communication and free speech.

45. Variety
Dialect: Regional variation of a language.
Accent: Pronunciation differences associated with a specific region or
group.
Slang: Informal language specific to a particular group or subculture.

46. Register
Formal vs. Informal Language: Appropriate language style for different
contexts (e.g., business meeting vs. conversation with a friend).
Technical vs. Non-Technical Language: Adjusting language complexity
based on the audience's knowledge.

47. 1.Active Listening: Pay close attention to what the other person is saying,
both verbally and nonverbally.
2.Clarity and Conciseness: Use clear and concise language to avoid
misunderstandings.
3.Empathy and Respect: Seek to understand the other person's perspective
and communicate with respect.

48. 4.Open-Mindedness: Be open to learning about different cultures and
perspectives.
5.Nonverbal Communication: Be mindful of your body language, gestures,
and facial expressions.