Pyxus-Agriculture-Feb Content Plan 2.pptx

A greta read

1. Bi-Weekly Content Plan for Pyxus Agriculture Malawi (February)

2. Objective Highlight sustainable practices, farmer empowerment, community impact, and products while driving engagement and brand awareness. Audience Farmers, eco-conscious consumers, NGOs, agribusiness partners, and international buyers.

3. Week 1 (Feb 1–7) Post 1: Mission & Vision Spotlight Theme : Introduce Pyxus Malawi’s core mission. Content Type : Carousel (images + text). Caption : “At Pyxus Malawi, we’re committed to sustainable agriculture that empowers farmers and protects our planet. 🌍 From agroforestry to groundnut value chains, we’re building a greener future for Malawi. Swipe to learn how! 💚 ” Hashtags : #SustainableAgriculture #MalawiFarmers #Agroforestry Purpose : Brand awareness Post 2: Sustainable Charcoal in Action Theme : Educate about eco-friendly charcoal. Content Type : Creative Pyxus Charcoal. Caption : “Did you know our sustainable charcoal reduces deforestation by 30%? 🌳🔥 See how we turn responsibly sourced biomass into clean energy for Malawian households. Together, we’re fighting climate change!” Hashtags : #CleanEnergy #ClimateAction #SustainableLiving P urpose : Product promotion + environmental education.

4. Week 2 (Feb 8–14) Post 3: Farmer Success Story Theme : Highlight a contracted farmer’s journey. Content Type : Image + quote testimonial. Caption : “Meet Mrs. Banda, a smallholder farmer partnering with Pyxus Malawi. 🌾 ‘With training and fair prices, I’ve doubled my groundnut yield and sent my children to school.’ Join us in uplifting farming communities! 💪 ” Hashtags : #FarmerEmpowerment #WomenInAgriculture #ContractFarming Purpose : Humanize impact + inspire trust. Post 4: Groundnuts 101 Theme : Showcase groundnut production/value chain. Content Type : Infographic (steps from farm to market). Caption : “Malawi’s groundnuts are world-class—and we make sure they’re grown sustainably! 🌱 Discover how Pyxus supports farmers with quality seeds, fair pricing, and global markets. 🥜✨ ” Hashtags : #Groundnuts #FarmToTable #SustainableFood Purpose : Product education + market appeal.

5. Week 3 (Feb 15–21) Post 5: Agroforestry Explained Theme : Simplify agroforestry’s benefits. Content Type : Animated infographic/reel. Caption : “Trees + crops = a win-win for farmers and the environment! 🌳🌽 Learn how Pyxus Malawi’s agroforestry programs boost soil health, provide firewood, and fight climate change.” Hashtags : #Agroforestry #SoilHealth #ClimateSmart Purpose : Environmental education + engagement. Post 6: Community Impact Highlight Theme : Tree-planting milestones. Content Type : Photo collage of tree-planting events. Caption : “500,000 trees and counting! 🌳💚 Thanks to our farmers and partners, we’re restoring Malawi’s landscapes one seedling at a time. Join our #GreenMalawi initiative!” Hashtags : #Reforestation #CommunityImpact #GreenFuture Purpose : Celebrate achievements + encourage participation.

6. Week 4 (Feb 22 –28) Post 7: Women in Agriculture Theme : Spotlight gender inclusion. Content Type : . An image of female farmers Caption : “40% of our farmers are women leading the charge in sustainable agriculture! 🌾👩🌾 Hear their stories of resilience and how Pyxus empowers them with resources and training. #WomenEmpowerment” Hashtags : #GenderEquality #WomenLead #SustainableCommunities Purpose : Social proof + advocacy. Post 8: Call to Action (Partnerships) Theme : Invite collaborations. Content Type : Graphic with text overlay. Caption : “Want to partner for a greener Malawi? 🌍 Whether you’re a farmer, NGO, or business, let’s work together! Visit www.pyxusor DM us to learn more. #PartnershipsForGrowth #SustainableDevelopment” Hashtags : #Collaboration #Agribusiness #Malawi Purpose : Lead generation + partnership outreach. .

7. 1 Facebook and Tweeter Media House Facebook Pages to create awareness to promote Pyxus Charcoal : Mibawa Times 1 Digital Marketing Strategies Schedule : Media House Date Content Mibawa and Times 3 Feb Post 1: Mission & Vision Spotlight Mibawa and Times 7th Post 2: Sustainable Charcoal in Action Mibawa and Times 10 Post 3: Farmer Success Story Mibawa and Times 14 Post 4: Groundnuts 101 Mibawa and Times 17 Post 5: Agroforestry Explained Mibawa and Times 21 Post 6: Community Impact Highlight Mibiwa and Times 24 Post 7: Women in Agriculture Mibawa and Times 28 Post 8: Call to Action (Partnerships)

8. 1 Footer : Pyxus Malawi logo and tagline ( “Cultivating Sustainability, Harvesting Prosperity” ). Certification badges (Rainforest Alliance, Malawi Bureau of Standards). QR code linking to a video on sustainable charcoal production. “Available in urban our Offices in Kanengo and Luwinga . Chichewa translation: ‘ Akuoezeka ku ma Office athu ku Kanengo ndi ku Mzuzu Luwinga !’” Key Integration with Content Plan Pyxus Malawi logo, tagline ( “Cultivating Sustainability, Harvesting Prosperity” ), and social media handles. “Published in partnership with Malawi’s Ministry of Agriculture.” . 1 Newspaper Advert 1: "Growing a Greener Malawi" Visual : Primary Image : A vibrant split-screen design. Left Side : A smallholder farmer planting a tree seedling in a field with Pyxus -branded agroforestry training in the background. Right Side : A thriving forest landscape with sustainable charcoal production and groundnut fields. Headline : “From Seed to Sustainability: Pyxus Malawi is Cultivating Prosperity.” Body Copy : “At Pyxus Agriculture Malawi, we believe in farming that nourishes both people and the planet. 🌍 Sustainable Charcoal : Clean energy from responsibly managed forests. Groundnuts : Premium crops, globally traded, locally empowered. Farmer Partnerships : Training, fair prices, and tools for 10,000+ farmers. Join us in building a future where agriculture thrives and forests flourish. Together, we grow.” Call-to-Action : “Visit Pyxus website or call [+265 XXX XXX XXX] to partner with Malawi’s sustainable agriculture leader.”

9. 1 Footer : Pyxus Malawi logo and tagline ( “Cultivating Sustainability, Harvesting Prosperity” ). Certification badges (Rainforest Alliance, Malawi Bureau of Standards). QR code linking to a video on sustainable charcoal production. “Available in urban our Offices in Kanengo and Luwinga . Chichewa translation: ‘ Akuoezeka ku ma Office athu ku Kanengo ndi ku Mzuzu Luwinga !’” Key Integration with Content Plan Alignment : Complements  Week 1 ’s sustainable charcoal video and  Week 3 ’s agroforestry focus. Audience : Targets urban households (clean energy appeal) and rural retailers (bulk orders). Publication : Run in  The Daily Times  and  Nation Online  during  Week 2  (Feb 8–14) to coincide with social posts on groundnuts and farmer stories. 1 Newspaper Advert 2: "Clean Energy, Healthier Forests Visual : Primary Image : A striking contrast split-screen. Left Side : A deforested landscape with smoky, traditional charcoal kilns. Right Side : A thriving agroforestry site with Pyxus Malawi’s sustainable charcoal production (modern kilns, stacked eco-friendly charcoal bags). Color Palette : Bold greens (forests) and warm orange accents (charcoal/energy). Headline : “Switch to Sustainable Charcoal—Protect Malawi’s Forests, Power Your Home.” Body Copy : “ Pyxus Malawi’s Sustainable Charcoal is revolutionizing energy for households and businesses: 🌳 Responsible Sourcing : Made from fast-growing, renewable biomass—no old-growth trees harmed. 🔥 Cleaner & Longer-Lasting : Burns hotter, produces less smoke, and lasts 30% longer than traditional charcoal. 💚 Community Impact : Every purchase supports reforestation and empowers farmers through agroforestry programs. Join thousands of Malawians choosing a greener way to cook and heat. ” Call-to-Action : “Find Pyxus Sustainable Charcoal at your nearest retailer or bulk-order via [website/phone]. Together, we keep Malawi’s forests alive!”

10. Thank you