Q1’2024 Update: MYCI’s Leap Year Rebound

Key things you need to know on consumer confidence, key behavioral, tech, e-wallet & esports trends in Malaysia.

1. MALAYSIANS ON MALAYSIA ESSENTIAL INSIGHTS INTO CONSUMER CONFIDENCE, BEHAVIOURAL, TECH & E-WALLET TRENDS IN MALAYSIA 1Q 2024

2. MYCI BOUNCES BACK WELCOME TO MALAYSIANS ON MALAYSIA MYCI in 1Q24 bounces back to 138 points after a dip last quarter. This rebound suggests that Malaysians are more positive about their financial situations, expect improvements in the economy, and are more willing to make big purchases in the future. If you're eager to dive deeper into the numbers and gain a more nuanced understanding of the forces shaping the future of business and finance, don't hesitate to contact us at [email protected]. CRYPTO INSIGHTS Bitcoin’s halving in 1Q24 led to a surge in its price. Despite this, Malaysians’ awareness of cryptocurrency experienced a slight decrease, although familiarity increased slightly. This dynamic may indicate a growing divide between individuals who actively and non-actively follow cryptocurrency trends. ECONOMIC HIGHLIGHTS Malaysia experienced significant economic developments across various sectors. Tourism rates surged by 32.5%, indicating a robust growth in the tourism industry. Additionall y, SST saw an increase to 8% from 6%, reflecting adjustments in fiscal policies. According to external sources, Malaysia’s overall economy also expanded by 3.9% this quarter. Together, these combined factors contribute to Malaysia’s economy landscape in 1Q24. THE E-WALLET MARKET The e-wallet market has been experiencing a slowdown in new releases, with less than 3 new active e-wallets since 2021. However, e-wallet spending reached an all-time high, indicating that consumers have or are streamlining their e-wallet brand usage. Touch n’ Go continued to dominate by a wide margin, while MAE maintained average usage. Boost, GrabPay , and BigPay had relatively lower usage rates, despite being among the top 5 e-wallets in the Malaysian market. Our 'Malaysians on Malaysia' research endeavors to discern contemporary market dynamics and capture the nation's prevailing pulse. Since its inauguration in 2018, the study has reliably elucidated the sentiments of Malaysians.

3. 100 MALAYSIA CONFIDENCE INDEX (MYCI) Source: Oppotus 1Q2024

4. CURRENT FINANCIAL WELL-BEING Monthly Household Income Location Current state of financial well-being *Kuantan was not included for 2Q2021 Source: Oppotus 1Q2024

5. OUTLOOK ON FINANCIAL WELL-BEING NEXT 12 MONTHS Monthly Household Income Location Financial well-being next 12 months *Kuantan was not included for 2Q2021 Source: Oppotus 1Q2024

6. SPEND ON MAJOR PURCHASES Monthly Household Income Location Good time for major purchases *Kuantan was not included for 2Q2021 Source: Oppotus 1 Q2024

7. CURRENT STATE OF ECONOMY Monthly Household Income Location State of economy now vs. last year *Kuantan was not included for 2Q2021 Source: Oppotus 1Q2024

8. STATE OF ECONOMY NEXT 12 MONTHS Monthly Household Income Location State of economy next 12 months *Kuantan was not included for 2Q2021 Source: Oppotus 1Q2024

9. NOTABLE ACTIVITIES PAST 3 MONTHS Online Shopping, % Making online purchases from e-commerce sites (e.g. Shopee, Lazada) Making purchases from live streaming (e.g. FB live, etc.) Apply for banking products online (e.g. credit card, loans, etc.) Online Banking & Insurance, % Purchased insurance products online (e.g. car, fire, etc.) Online Gaming, % E-Wallet, % Play online games (ALL devices) Making payments through e-wallet (digital wallet) Wearables, % Used wearables (e.g. smart watch, smart shoes, health, etc.) Source: Oppotus 1Q2024

10. NOTABLE ACTIVITIES PAST 3 MONTHS (CONT.) International travel (outside Malaysia) Having a meal at convenience stores/petrol marts Travel, % Domestic travel (within Malaysia) Purchase meal takeaway from convenience stores/petrol marts Eating OOH, % Food Delivery, % Order food directly from merchant’s food delivery app (e.g. McDonald’s, KFC, etc.) Order food through third party food delivery app (e.g. Grab, foodpanda , etc.) Source: Oppotus 1Q2024

11. E-WALLET USAGE Used e-wallet in last 3 months? (Yes, %) e- Penjana Campaign 31 Jul-30 Sep 2020 (RM50) e- Tunai Rakyat Campaign 15 Jan-14 Mar 2020 (RM30) Average monthly e-wallet spending (RM) Source: Oppotus 1Q2024

12. E-WALLET USAGE – BY BRAND % Top 5 e-wallets used *MAE removed in 2Q23, added back in 3Q23 Source: Oppotus 1Q2024

13. WHERE ARE E-WALLETS BEING USED? 3 Q21, 4Q, 1Q22, 2Q, 3Q, 4Q, 1Q23, 2Q23, 3Q23, 4Q23 1Q 24 % Source: Oppotus 1Q2024 F&B Groceries Bill Payments Mobile reloads Petrol CVS Transportation E-commerce Purchases Movie Tickets Services Gaming Hotels Flight Tickets Food Delivery

14. TECH TRENDS Source: Oppotus 1 Q2024 Cryptocurrency (e.g. Bitcoin, Ethereum, etc.) FinTech E-sports Blockchain % Virtual Reality (VR) Artificial Intelligence (AI) Augmented Reality (AR) % Non-fungible token (NFT)

15. OWN ANY CRYPTOCURRENCY? Source: Oppotus 1Q2024 Yes, %

16. TYPES OF CRYPTOCURRENCY OWNED Source: Oppotus 1Q2024 Bitcoin Cash Bitcoin Dash Ethereum 1Q21, 2Q, 3Q, 4Q, 1Q22, 2Q, 3Q, 4Q, 1Q23, 2Q, 3Q, 4Q 1 Q24 % Litecoin NEO NEM ENJ DOGE XRP

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