Qualitative Analysis using NVIVO software.pptx

Research analysis using NVivo

1. Analysis on NVIVO Dr. Ajay Malpani

2. Input files Personal interview/Focus group discussion text files Audio and video files Files from social media Pictures Review of literature articles Internet articles

3. Getting started with NVIVO NVivo is a qualitative data analysis application that allows you to collect,  organise ,  analyse  and  visualise  unstructured or semi-structured data.  With  NVivo you can import data in a range of file formats,  organise  demographic data, code sources, capture ideas, run queries and  visualise  project items.  NVivo 12 for the PC and Mac is available to La Trobe University staff and students. Staff members can also access software from the Microsoft System Centre (via the Start menu) on staff machines. The instructions in this guide are for PC users

4. Start your project To create a new project file and import research materials: Open NVivo 12 from the Start menu, or a desktop shortcut if installed. Select the Blank Project tile and enter the file name, description, and location on your computer for the file. From the Import tab, select Files Select the files to be imported and click the Import button.

5. Functions in NVIVO A  code  in qualitative research is a word or phrase that summarises or captures the essence of a portion of data. Coding  is the analytical process of categorising data into themes.NVIVO allows “Open Codes” and “ Autocodes ”. NVivo supports  deductive  (pre-set coding scheme, often based on emerging themes from a literature review) and  inductive  (codes generated while examining the collected data) approaches to coding.   Maps(namely process,mind and concept map) record the connection between two project items.  Sentiment  codes are positive and negative nodes created by auto coding of sentiment for an input document(Tabular and histogram) Explore queries-Word count,Clouds,text search,cluster analysis. Ncapture allows social media analysis

6. Deductive coding( e.g.content analysis-predefined theory) If you are taking a deductive approach, you will have a list of pre-defined codes and want to create nodes for these and then code your sources to the relevant node. To create a New Node: From the  Create  tab, select  Code . In the  New Code  dialog box, enter a Name and Description (optional) for the code and click OK. Can generate child nodes and sibling nodes within the parent node. Alternatively, Click on the text, then drag and drop it over the required pre-defined codes.

7. Inductive coding If you are taking an inductive approach to coding, you attach codes to units of data as you analyse your files. To do this in NVivo: Select  Codes  in Navigation view. Select the unit of text you want to code in the source item, then drag and drop it into List View, over the prompt “Drag selection here to code to a new Code ” In the New Code dialog box, enter a name and description (optional). Click OK.

8. Creating a parent and child node(Hierarchy) To do this, select the negative and positive experiences nodes and drag and drop them over the mentoring node. This action makes the moved nodes  Child nodes  and mentoring the  Parent node

9. Classification on Demographics Your participants share common characteristics (e.g., gender, age, etc.) that you can group together to aid your analysis. In NVivo, Case Classifications are used to define these groups and their attributes. Incorporating demographic data involves the following steps: Create or edit a Case Classification (e.g. People). Set up attributes and values. Create Cases for each participant and code each participants’ data file (e.g., interview transcript) to the respective case; link the case nodes to the classification Open the classification and specify attribute values for each participant.

10. Explore Queries in NVIVO Text search :Finds all occurrences of a word, phrase or concept Word frequency : Lists the most frequently occurring words or concepts Coding :Finds content coded at nodes or a combination of nodes and attributes Matrix coding :Find coding intersections between two lists of items Crosstab :Displays the distribution of coding across cases and demographic attributes Compound :Used to combine a text search and coding query, two text search queries or two coding queries Coding comparison :Compares the coding done by two users or two groups of users Group :Finds items associated by coding, attribute value, relationships, see also links or maps with other items

11. Visualizations in NVIVO Charts Present or explore your research data. Types include: bar, column, pie, bubble, heat maps and radar charts. Hierarchy charts See patterns in coding or view the attribute values of cases and files. Mind maps Brainstorm your ideas Concept maps Map concepts and their connections Project maps Represents project items and their linkages Comparison diagram Shows what two items have in common and where they differ Explore diagram A dynamic diagram focusing on one project item, explore connections between items by stepping forwards and backwards Cluster analysis diagram Find patterns by seeing similarities and differences between files or nodes Sociograms Displays social networks as a diagram

12. Sentiment analysis in NVIVO Sentiment analysis  is the interpretation and classification of emotions (positive, negative and neutral) within  text data  using  text analysis  techniques.  Sentiment analysis  tools allow businesses to identify customer  sentiment  toward products, brands or services in online feedback. NVIVO shows sentiment score into positive,negative,neutral etc. Shown by tables and charts.

13. Social media analysis( Ncapture ) Import the file Autocode to describe themes Sentiment analysis to judge sentiment Word count and text queries on the file.

14. Thank you