RAK_Headlesscommerce_Proposal_Brainvire _V1.pdf

This is a Proposal deck, make it more Presentable and eye catching

1. Proposal
RAK ceramics-Headless Commerce

2. Current Landscape
•Magento frontend (Luma) is tightly coupled with backend.
•Limited flexibility in UI/UX innovation.
•Businesses demand faster, scalable, Omni channel experiences
•.

3. What is headless Commerce?
•Decoupled architecture –frontend and backend are independent.
•Frontend:Built with modern frameworks (React, Vue, Angular, Next.js).
•Backend: Magento/Adobe Commerce continues to manage business logic, catalog,
checkout, etc.
•Connected via: APIs/GraphQL/REST

4. Why consider headless ?

5. Comparison table
Feature Magento Frontend Headless Frontend
Performance Heavy, slower load (esp. Luma) Lightweight, faster
Flexibility Limited (theme-based) Highly customizable with
modern JS frameworks
Development Speed Slower, Magento-specific skills
needed
Faster with React/Vue dev
teams
UX/UI Innovation Restricted Unlimited design freedom
Scalability Tightly coupled, harder to scaleDecoupled, scale frontend &
backend independently
Omnichannel Mostly web Web, mobile apps, kiosks, PWA,
IoT
Maintenance Upgrades may break frontend Independent upgrades for
frontend/backend
SEO Basic, needs optimization SSR/ISR provides excellent SEO
capabilities

6. Key areas, where headless will impact!
1. Category pages
•Current challenge: Backend rendering slows down filtering and
navigation
•Impact with Headless: API-driven rendering improves speed and
interactivity

7. Key areas, where headless will impact!
2. Product detailed page
•Current challenge: Rendering variants, image galleries, additional content tabs, upsells, cross-
sells —all within theme constraints
•Impact with Headless: Front-end logic can be richer: incremental loading of image galleries,
dynamic recommendation modules, personalized components executing purely in front

8. Key areas, where headless will impact!
3. Search
•Current challenge: On current site, search + suggestions may be served by full-page reloads or
backend rendering
•Impact with Headless: A headless front-end can integrate with high-performance search
engines (Algolia, Elastic, etc.) and deliver instant suggestions via APIs

9. Key areas, where headless will impact!
4. Checkout & cart
•Current challenge: Checkout flow is often the most rigid part; changes require backend work
and testing; possibly limited flexibility in upsell during checkout
•Impact with Headless: The cart and checkout experience (progress steps, upsell modules,
validation) can be partially decoupled; UI handled by front-end calling backend APIs, allowing
flexibility in design and experiment.

10. Vercel-Server plan
Plan Name Pro –Everything you need to build and scale your app
Pricing $20/month + additional usage

11. Project timeline
Phase Startdate End date
Explore and Setup 10-27-2025 10-31-2025
Development 11-03-2025 01-16-2026
UAT 01-18-2026 01-23-2026
Go live Preparation 01-26-2026 01-28-2026
Go live 01-29-2026

12. Estimation
Task Hours
Magento Backend 450 Hours
Graph QL API Development 280 Hours
Headless Frontend Design (Desktop) 1250 Hours
Headless Frontend Design (Mobile) 700 Hours
QA & Testing 300 Hours
Total 2980 Hours
Discount 150 Hours
Estimated Hours 2830 Hours

13. Things to consider
•The estimation is a ballpark timeline; the final project schedule will be shared post-approval and
detailed during the kickoff phase.
•Current Project:The current ongoing maintenance activities for the live Magento store will continue
unaffected during the headless implementation.
•Server:The Headless Commerce development will be executed on a separate server environment,
ensuring no impact on the existing AWS production setup.

14. CANADA
1551, 4 Robert Speck Pkway,
Mississauga, Ontario, Canada L4Z 1S1
[phone]
INDIA
E 701, Lotus Corporate Park, W.E. Highway,
Goregaon (E), Mumbai -400063
[phone]
INDIA
Block C, Navratna Business Park,
Sindhu Bhavan Road, Bodakdev,
Ahmedabad -380054
[phone]
UAE
701 Indigo Tower, Cluster D, Jumeirah
Lake Towers, Dubai
[phone]
SINGAPORE
31 Cantonment Road Singapore 089747
[phone]
USA
2201 W Royal Lane, Suite 110,
Irving, Texas 75063
[phone]
www.brainvire.com
Global Presence
Thank You