Rally Webinar: Creative Talent Attraction to Rival Big Brands.pdf

In a crowded market filled with big-name competitors, building a robust talent pipeline can feel like an uphill battle. But what if your brand could stand out and attract top talent despite the competition? No matter the size of your organization, you can compete with the best by leveraging creative Recruitment Marketing techniques that rival the strategies of big brands. Join Rally, Clinch and Coupa Software for an engaging webinar and Q&A to learn how to overcome common employer brand recognition challenges and effectively attract and engage top candidates with innovative tactics that any practitioner and team can implement.

Speakers:
> Audree Hall, Talent Brand Attraction, Coupa Software
> Lo Rowe, Customer Success Manager, Clinch
> Lori Sylvia, Founder & CEO, Rally

You'll learn:
> Creative strategies to make your brand shine in a crowded market.
> Examples of Rally Award-winning campaigns and their stellar results.
> Ways to highlight your unique career opportunities through captivating content.
> Channels to reach and connect with potential candidates beyond job boards.
> How to turn employees into genuine, relatable brand champions.
> Practical tips for measuring and enhancing your Recruitment Marketing efforts.

1. IN PARTNERSHIP WITH
Creative Talent
Attraction to Rival Big
Brands

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Today’s Speakers

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Lori Sylvia
Founder and CEO
Rally
Audree Hall
Talent Brand Attraction,
Coupa Software
Lo Rowe
Customer Success Mgr,
Clinch

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About Coupa Software
•We help customers transform and
optimize direct and indirect spend
•Predictive insights, prescriptive
decisions and automated action
using AI generated data from our
community

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About Clinch
•Clinch transforms & humanizes
the way you recruit.
•Stand out from the crowd,
deliver a personalized candidate
experience through technology
our customers love to use.
•Clinch is a Recruitment
Marketing & CRM platform that
evolves with you.

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Join us to grow your strategy and your career!

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What you’ll learn today
●Creative strategies to make your brand shine in a crowded market.
●Examples of Rally Award-winning campaigns and their stellar results.
●Ways to highlight your unique career opportunities through captivating content.
●Channels to reach and connect with potential candidates beyond job boards.
●How to turn employees into genuine, relatable brand champions.
●Practical tips for measuring and enhancing your Recruitment Marketing efforts.
●Q&A!

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Creative Talent
Attraction to Rival
Big Brands

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Webinars

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Our Challenge
Drive brand awareness and ADR event recruitment
without a CRM

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Webinar 1: Intro Account Development
WEBINAR AGENDA
●Understanding the role of an ADR in sales
●The importance of building strong customer relationships
●Effective communication strategies for ADRs
●Identifying and prioritizing key accounts
AUDIENCE
●Aspiring or experienced sales professionals
GOAL
●Brand awareness
TACTICS
●Landing page
●LI Recruiter
●Social Media

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Webinar 2: Navigating Challenges in
Account Development
AGENDA
•Overcoming objections and rejections in
account development
•Adapting to changing market conditions
and industry trends
•Maintaining motivation and resilience in a
competitive sales environment
TACTICS
•Reminder emails
•TA Recruiters contributions
•Employee Advocacy

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Webinar 3: Essential Skills for
Account Development Success
AGENDA
●Effective prospecting and
lead-generation techniques

TACTICS
●Social Media push/new creative
assets and messaging
●Hiring managers promote on social
●Shortened time
●More time for Q & A
●Video in waiting room

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Learnings
●Larger sales presence on our career site

●Develop content around sales success

●Employee advocacy

●Learning and try something new

●Talent Community

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of 18–24-year-olds will only
consider applying to organizations
that show proof of investment in
personal development.

88% 42%

of professionals aged 18-24 have left a
job in their first year because it didn’t
match the expectations gained during
the application process.

What Matters to Candidates

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Blogs

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Cisco: WeAreCisco Blog

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Mind the content gap
Of candidates said employers do not share
important info such as “day in the life”
-Talent Board;-
The credibility gap
Of applicants are more skeptical of what
employers say about themselves than before
-CEB Survey-
How Blogs can help! ?????? Improve SEO to attract top talent.

⭐ Highlight employee experiences.

� Showcase career development opportunities.

� Highlight unique benefits such as a LinkedIn
Learning license for employees.

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Social

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UBS: Apprenticeship Campaign Video

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Kyndryl: Kid to Kyndryl

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Fiverr: #MyNewTitle Employer
Brand Campaign

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PEOPLE

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Email

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UBS: Recruitment Ready with UBS

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TTEC: Keeping Smiles Connected: How Our Global
Alumni Newsletter Bridges Distance and Fuels Growth

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Sending the right information at the right
time to help candidates make informed
decisions about working for your company.


Nurturing Candidates

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Audio

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HCL: Empowering our People
through Music

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Podcasts

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Events

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Eaton: Attracting a Manufacturing Workforce
in the Digital Age

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Pro Tips
•Be willing to try new tactics
•It takes a village
•Always be learning
•Never stop learning!
•Be Transparent,
Communication is key!
•Consider different
learning styles.
•Set goals, manage expectations,
show your results
•It’s not failure, it’s testing
•The cost of status quo
© 2024

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RallyAwards.com
2025 Call for Entries
open Nov. 1

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RallyFwd.com

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Thank you!