Rebeck Maldonado Silva Personal Brand Kit

My personal brand Kit. Part of my Portfolio I class work.

1. PERSONAL
BRAND KIT
A presentation by M Rebeck MS

2. Introduction
This project aims to develop my personal brand kit,
defining my brand color pallete and typography to
establish a cohesive visual identity.
This elements will help me enhance the presetation of
my portfolio as I convey a confident, succesful and
hardworking image.

3. Font Styles
Olimpico (Paragraph)
This Sans-Serif font is clean and modern, making
it easy for the audience to read the text while
making a statement that simplicity and innovation
are key for success. With almost no embelishments,
the slightly rounded font makes a statement of
determination and perfection, straight to the point
and being readable which is its primary objective.
Futura PT Cond (Headers)
This Sans-Serif font is clean and innovative,
slightly narrow thi font is eye catching and as its
name suggests futuristic. While clean and bold, it is
readable and recognizable, making a great work
at separating headers from paragraphs giving the
brand design depht.

4. #5C2F6E
#008894 #88E0E3#A7C9CC
#F5F5F5
#1717171#9781A1#5C2F6E
Primary color:
Turquoise
Secondary Color:
Purple
Neutrals: Black and
light grey
COLOR PALETTE

5. Turquoise is a powerful color that
symbolizes balance, stability, and
creativity. Historically related to the jewel
it serves as a reminder of power and
success.
Psychologically, turquoise promotes
mental stimulation and emotional clarity,
fostering an environment that
encourages innovation and confidence.
This color helps me create a trustworthy
image that resonates with their audience
inspiring a sense stability.
Historically the color purple has always
served as a powerful color, used by
royalty in the middle ages due to its
beauty and rarity. The color symbolizes
power, control and authority
The color also represents courage and
resilience, as seen in the Purple Heart
award. Lighter tones inspire creativity
and deeper hues are used to represent
strength and determination. By
incorporating purple into my brand’s
identity, I hope to establish a bold and
sophisticated presence that commands
attention and respect within the industry.
PSYCHOLOGY BEHIND THE COLOR
TURQUOISE PURPLE

6. REFERENCES
Adobe Express. (n.d.). The psychology of fonts: How to choose the right one for your
brand. Adobe. https://www.adobe.com/express/learn/blog/psychology-font
Color Psychology. (n.d.). Turquoise color meaning, personality & psychology.
https://www.colorpsychology.org/turquoise/
The Logo Company. (n.d.). The psychology of color in logo design.
https://thelogocompany.net/psychology-of-color-in-logo-design/
Verywell Mind. (n.d.). The color psychology of purple.
https://www.verywellmind.com/the-color-psychology-of-purple-2795820
thank you