Red bull: Of Bull Sperm & Red Threads

A deck I put together for Barkley's Creative Breakfast, explaining all that I learned at Red Bull & how they were creating content marketing before social.

1. Of Bull Sperm
& Red Threads
A Brand Love Story
#joecoxtalks

2. Everything I know about
branding, I learned at Red Bull.l

Unfortunately, I was drinking a
lot, so what I'll share is the 10%
I recall.

4. 8 Million YouTube views
...at the same time

7. 3 Reasons that Red Bull Kicks the crap out of
other brand's social media efforts.

OR

3 reasons that Red Bull kicks the crap out of
other brands...period.
1. Being Human

2. Co-creation

3. Acting Like a Publisher

8. Being Human
#beinghuman

9. The brand isn't like a human...it is one.

10. Brands are now competing
for attention in the same
space (stream) as
consumer's friends & family.

If you're not prepared to be
one of those, you lose.

11. #DrunkishDials

12. #Cocreating

13. Empower others and stop trying to control things
Influencer
Relationship
Management

14. The event if it was left to me...

15. The event when you bring in an
influencer (co-creator)

17. AcAct Like a #Publisher

18. Experiential becomes relevant content, no matter what the original impact-

19. Consistent content throughout all channels & platforms
All attached with a string....

20. Local, amplified....

21. If content is king,
context is the
queen

22. Right Place

Right Time

Right Situation

23. BONUS!!!!
What was the bull sperm reference from in my
title?