RedBus

The presentation showcases the business model of RedBus

1. 20DM079 20DM085 20DM091 20DM097 20DM104 20DM111 GAURAV THAKUR ISHITA DEWAN JOYDEEP CHAKRABORTY KARAN KISHOR KISHAN KUMAR LAKSHAY YADAV   GROUP 4

2. BRIEF COMPANY PROFILE:

3. Idea Behind Red Bus One of the founders had faced problem while booking bus ticket. The idea of making an online bus ticket system popped up. He and his peers put together a business plan and presented it to TiE ( the Indus Entrepreneurs). The idea got recognition and led to “Red Bus”.

4. Mission and Vision MISSION: “Focus & effort to satisfy the customer’s every need and maintain the loyal customer base and translate that trust into a new volume of landmark” VISION: “ Make travel simple and fun for all ”

5. Products Online Bus Tickets rPool Bus Hire Pilgrimages

6. Service Bus Tracking Smart dropping point One touch booking Zero Cancellation fees

7. Market Competitors Trabol Ticketgoose.com Makemytrip Abhibus Yatra Travelyaari Simplotel

8. Problems before adoption of technology Inefficient Process Handling : Redbus previously ran its operations from a traditional data centers by purchasing and renting its systems and infrastructure. Inefficient Data Analysis model : Redbus employees manually handled ratings and reviews and used manual method to derive insights from them. High agent contact ratio : Redbus identified common post/pre journey queries and use Redbus assistant to answer all them. Low Latency : The company had low website performance, but it has seen measurable improvement since migrating to AWS. Poor Reliability and Scalability : Inefficient IT infrastructure led to low scalability and reliability

9. TECHNOLOGICAL INNOVATIONS Cloud based service , pay as you go basis Running web application servers in the cloud Securely stores all files in the cloud , is accessible from anywhere Uses Amazon’s Relational Database Services (Amazon RDS) to store the user information

10. Elastic Load Balancing for the huge traffic coming on the Redbus site. Amazon Simple Storage Service (Amazon S3), Amazon Elastic Block Store (Amazon EBS) , essential for quick retrieval of data Uses Amazon Sage maker for tagging all the ratings Uses Amazon Athena to run queries against the raw data that are identified as threat

11. Business Value Valued at 750 million USD in 2019 100% subsidiary of Make My Trip from 2017 (Earlier owned by Ibibo in 2013) 70% share in the Indian Online Bus ticketing Segment Plans to invest 100 crore in FY2020 in India Operates in various countries like Singapore, Malaysia, Colombia, Peru and Indonesia apart from India Shows 80% YOY growth 1800 Bus operator on board (as of 2017) in India Largest Bus ticketing Service online 8 million customers (in India) & 20 million world wide. 180 million registered trips.

12. STRENGTH Huge customer base and customer satisfaction Simple business model Large network of bus operators Connected to few state transports WEAKNESS Seasonal fluctuation in demand High dependence on Bus operators Low penetration in Northern and Eastern Part of India OPPORTUNITIES Vertical integration Horizontal integration More facilities can be included in Apps Expansion to more countries THREATS Increasing number of competition Seasonal Disturbance State transports Pandemic SWOT

13. FUTURE PLAN Expansion of “rPool” to more cities. New tool to keep track of buses in desired routes. Collaboration with RTC. International expansion