Relationship Between Advertising & Sales Promotion Strategy.pptx

Relation Between Advertising and sales promotion

1. RELATIONSHIP BETWEEN ADVERTISING & SALES PROMOTION STRATEGY Presented by: Adarsh & Parth Course/Subject: Advertising and Sales

2. INTRODUCTION Advertising and Sales Promotion are key components of marketing. Advertising focuses on creating long-term brand awareness and loyalty. Sales Promotion aims to generate immediate consumer action. Purpose of the Presentation: To explain their roles, differences, and how they complement each other.

3. WHAT IS ADVERTISING? Advertising is a paid form of communication used to promote products, services, or brands. It uses various media channels to reach a broad audience. The goal is to influence consumer perception and buying behavior.

4. Traditional Advertising Television Radio Newspapers & Magazines 2. Digital Advertising • Social Media Ads • Google Ads • YouTube Ads TYPES OF A DVERTISING

5. OBJECTIVES IS ADVERTISING? Brand Awareness – Introduce and familiarize customers with a brand Customer Engagement – Keep the audience connected with the brand Brand Trust & Loyalty – Build a strong and positive image over time Sales Growth – Influence long-term purchasing decisions.

6. REAL-WORLD EXAMPLES Example 1: Coca-Cola – Uses emotional TV commercials to reinforce brand love. Example 2: Apple – Uses high-quality digital campaigns to create product hype before launches.

7. WHAT IS SALES PROMOTION? Sales promotion refers to short-term incentives designed to boost sales. It encourages immediate purchase rather than brand-building Used to attract new customers or retain existing ones with deals and offers 01 02 03

8. OBJECTIVES OF SALES PROMOTION INCREASE SHORT-TERM SALES – DRIVE IMMEDIATE REVENUE BOOST. ENCOURAGE TRIAL PURCHASES – ATTRACT NEW CUSTOMERS TO TRY PRODUCTS CREATE URGENCY – LIMITED-TIME OFFERS PUSH QUICK DECISION-MAKING.

9. TYPES OF SALES PROMOTION •Discounts & Coupons – Flat 10% off, promo codes. •Free Samples – Trial packs in stores. •Buy One Get One (BOGO) Offers – Common in food & beverage industry. 2. TRADE PROMOTIONS 1. CONSUMER PROMOTIONS •Bulk Discounts for Retailers – Encourages higher stock purchases. • - In-store Displays & Promotions – Helps brands stand out in retail spaces.

10. REAL-WORLD EXAMPLES OF SALES PROMOTION •EXAMPLE 1: AMAZON’S GREAT INDIAN FESTIVAL – OFFERS MASSIVE DISCOUNTS TO INCREASE SALES VOLUME. EXAMPLE 2: MCDONALD’S BOGO OFFERS – ENCOURAGES CUSTOMERS TO BUY MORE DURING PROMOTIONS.

11. HOW ADVERTISING & SALES PROMOTION WORK TOGETHER Advertising builds brand awareness and trust over time. Sales promotion creates urgency and drives immediate action. Example: A brand runs a YouTube ad to promote a new product (advertising), then offers a launch discount to encourage quick purchases (sales promotion).

12. EXAMPLES OF ADVERTISING & SALES PROMOTION WORKING TOGETHER •EXAMPLE 1: PEPSI – USES TV AND DIGITAL ADS + IN-STORE 'BUY 2, GET 1 FREE' PROMOTIONS. •Example 2: Flipkart – Runs ad campaigns for upcoming sales + Offers discounts on launch day.

13. THANK YOU