Reliance fresh

7P of Service marketing

1. Presented By:- Bhawan Singh Vishal Gangwar Sec-C

2. Company Name: Reliance Retail Store Type of company: Super market Type of Industry: Retail Head quarters : Mumbai(India) Founded : 30 October 2006 Key People : Mukesh Ambani Shawn Gray (COO) Rob Cissell (CEO) Website : www.ril.com Company Introduction

3. Total Store In India :1691an area of approx 9 million square feet. Total Revenue 108 billion(2012-13) There are over 45 Subsidiaries & divisions of Reliance Retail. Following is the list of major divisions:- Reliance Fresh Reliance Digital Reliance Jewels Reliance Time Out Reliance Trends, Reliance Footprint and Reliance Living Reliance Retail Ltd is subsidiary company of Reliance industry Ltd Its a largest Retailer in term of revenue .  Its retail outlets offer foods, groceries, apparel and footwear, lifestyle and home improvement products, electronic goods, and farm implements and inputs. The company’s outlets also provide vegetables, fruits and flowers. It focuses on consumer goods, consumer durables, travel services, energy, entertainment and leisure, and health and well-being products, as well as on educational products and services.

4. Contribution in Indian Economy: Retailing in India is one of the pillars of its economy and accounts for 18 percent of its GDP. Job Opportunity In Retail Sector Around 60-80 lakh jobs will be created in retail sector next 5 years.

5. Category Reliance Retail Competitor Group Name Mall and Hyper Market Reliance Mart Pantaloons Tetail Big Bazaar Best Deal Big Bazaar Express Biyani Group Star India Bazaar TATA Group Shoper Shop store K.Raheja Group Spenser Hyper Market store RPG Group Competitor Of Reliance

6. Grocery Store Reliance Fresh Food Bazaar Biyani Group Reliance Super Food World RPG Group Reliance Delight Trinethar/ Birla Super Market A.B. Group Apparel Fashion Accessories Reliance Trends Brand Factory, Fashion Station, Blue Sky,celio, central Biyani Group Trent Westside (38 stores) Trent Fashion Yatra TATA GROUP Consumer Electronic Reliance Digital Croma Retail TATA Group Books And Music Store Reliance Timeout Depot Store Biyani Group Landmark Store TATA Group Jewels Reliance Jewel Navaras Biyani Group Tanishq Jewellry TATA Gruop

7. Reliance Fresh  is the convenience store format which forms part of the retail business of Reliance Industries. The company already has 1691 Reliance Fresh outlets across the country. Reliance Fresh store is approximately 3000–4000 square feet total catchment area of 2–3 km. Brand Ambassador Anushka Sharma, Common Men,

8. Produc t Product offering include home care, general merchandise, and basic range of apparel. Vegetables, Groceries, Fresh fruits, Fresh juice bars, Staples, Dairy products Bread, Non-vegetarian products. Product variety : Frozen items, Grocery, Fresh fruit, Dairy product. Quality: They directly purchase from the farmer and wholesaler. Design : Product display is well organized, ease choice, bright and clean store, convenient Location with layout allow of navigation. Packaging : Environment friendly packing at the counter. Warranties : Product or accessories repaired and replaced. Return : Return policy is also there with promise .

9. Distribution Centre The place mainly consists of the distribution channels. It is important so that the product is available to the customer at the right place, at the right time and in the right quantity. 3 minute drive from a Reliance Fresh outlet. Reliance fresh offers hygienic environment, good ambience and great service. Reliance Fresh (music through radio instead of the normal music) Certain dedicated areas for children where they can play while their parents can have some quality time together. Technology Involvement Technology:- SAP( System application Product)  

10. Flower of Service News Paper, Message, Poster, Reminder, Cash handling, Credit card, token, coupon Verbal, machine display Warranties, Repair, Exchange, gift Security, Packaging Security, Front gate (Namaste) Onsite ,mail, Telephone Staff at shop,

11. Pricing Strategies Discount price strategy Wide price of each item Price marked in Comparable price Competitive price Value pricing EDLP (Every day low price) “Growth Through Value Creation”. (middle and lower class consumers) Psychological Pricing Product bundle pricing Promotional pricing (Buy one get one)

12. Special event pricing

13. P romotion Saturday Sunday consider discount scheme day. BPGO. BXGY. Festive session special offer. Live announcement & spot discount. Reliance mart membership cart. Social event & store tour. Providing gift free goods. Print and broad cast ads with the help of national and local news paper

14. Packaging outer Directories ( Sulekha , Ask Laila , Getit ) Audio Sampling Social event

15. Physical evidence Pure foods convenience store model of reliance fresh require far less space than a full fledge super market. Facility exterior Outlet area 2000-5000ft 2. Parking Separate entry (Building) Good parking place Billboard outside of the store. Good time entry. Sign boards. Interior Vegetable and fruit item were display in near the entry gate. Staff uniform red blue and green. Amiable staff. Simple, colour full basket.

16. Carry bag with name and logo of the reliance fresh. Shopping card Broacher Billing statement Facilitating Goods AC (Fan, Gift ) Lighting/Sound Washroom ( Male/Female)

17. Internal and External customer Internal customer Sales executive Retailers Peon /Sweeper Back staff people External customer Guard Customer Supplier

18. Customer Entry at Gate Park Vehicle in parking Check different shop Go for billing Gate keeper keep bag and give token Say Namste Collect data of customer mobile number, email id Pack goods of customer Packing & Sale Data Data entry of customer Back Staff Front Staff Car Parking Physical Evidence Park, Billboard or Reliance fresh Line of Visibility Line of interaction Blue Print of Reliance Fresh Fail Point Bill counter Another billing machine card swapping Outside building