Reliance presentation

1. Reliance

2. Introduction Reliance Group Founded 1966 Founder Dhirubhai Ambani Headquarters Mumbai , Maharashtra, India Key people Mukesh Ambani , Anil Ambani Products Crude oil , Natural gas,  Petrochemicals , Petroleum,   Polyester , textiles, Retail, Telecom

3. Shri Dhirubhai H. Ambani Brought about the equity cult in India in the late seventies Regarded as an icon for enterprise in India. He epitomized the spirit 'dare to dream and learn to excel'.

4. “ Our dreams have to be bigger. Our ambitions higher. Our commitment deeper. And our efforts greater. This is my dream for Reliance and for India.“ -Dhirajlal Ambani.

5. Vision Through sustainable measures, create value for the nation. Enhance quality of life across the entire socio-economic spectrum . Help India to become a global leader in the domains where it operates.

6. Mission Create value for all stakeholders Grow through innovation Lead in good governance practices Use sustainability to drive product development and Enhance operational efficiencies Ensure energy security of the nation Foster rural prosperity

7. Values Growth and success are based on the ten core values of Care, Citizenship, Fairness, Honesty, Integrity, Purposefulness, Respect, Responsibility, Safety and Truth.

8. Reliance Group Major Group Companies are Reliance Industries Limited, including its subsidiaries ( Reliance Industrial Investments and Holdings Ltd.; Reliance Middle East DMCC (U.A.E.); Reliance Netherlands B.V.; Reliance Petroleum Limited; Reliance Retail Limited ; Reliance Strategic Investments Limited; Reliance UK Ltd. (50%); Reliance Ventures Ltd ) and Reliance Industrial Infrastructure Limited

9. Reliance Industries Limited Mukesh Ambani Anil Ambani Head of the company's petroleum, petrochemical, and textiles operations, Regrouped the company's telecommunications, energy, capital finance, and other operations into a new company  

10. Reliance Retail Limited (RRL) Reliance Retail Limited (RRL) is a subsidiary of Reliance Industries Limited, RRL was set up in 2006 and marks the foray of the Reliance Group  into organized retail.

11. Reliance Retail Limited (RRL) Business Divisions

12. Reliance Retail Limited (RRL) Reliance Fresh Reliance Mart

13. Reliance Retail Limited (RRL) Reliance Timeout Reliance Footprints

14. Reliance Retail Limited (RRL) Reliance trends Reliance Jewels

15. Reliance Retail Limited (RRL) Reliance Wellness Reliance digital

16. Reliance Fresh Growth through Value Creation

17. Reliance Fresh Industry: Retail Type: Supermarket Chairman & Managing Director: Mukesh Ambani First Outlet: Hyderabad( Banjara Hills) Founded: 30 th October 2006 Headquarter: Mumbai Area: 2000-4000 Sq. Ft

18. Reliance Retail Stores 453 Reliance Fresh stores in over 45 towns and cities operational across India. Including the Reliance Fresh stores the company now operates over 900 retail stores across India. RRL now operates 22 different formats across India.

19. Reliance Fresh Store layout

20. Supply chain management Approaching farmers directly , there by reducing procurement wastage. Better returns to Indian farmers and manufacturers Greater value for the Indian consumers

21. Push and Pull strategies

22. PUSH STRATEGY Point of sale displays. Special Displays. Catalogs and brochure. Events.

23. PULL STRATEGY Coupons Samples Premium and gifts Refunds/Rebates POP advertisement.

24. SWOT Analysis

25. Strengths Experienced Management team Strong IT and Backend operations Vertical Integration Backward Integration Good financial position Brand Equity

26. Weakness Losses due to Joint ventures Absence at Prime Locations Limited Multi-Format Presence.

27. Opportunities Growing retail market Increasing buying power of Indian consumers Many Untapped Markets in India

28. Threats Increase in the operating costs. Low Price Competition. Increasing competition.

29. Private labels

30. Reliance select Superior Grade

31. Reliance Value Better value for Money

32. Ketchup Honey

33. Dust Tea Leaf Tea

34. Instant coffee Filter coffee

35. Vermicelli Instant Noodles

36. Reliance Value Reliance select

37. Basmati Rice Sona Masuri Rice

38. Dry Fruits Reliance Value , Dal

39. Mango Drink Wheat Powder

40. Dish wash Glass and Surface Cleaner

41. c Air freshener Dish wash

42. Ear Buds Facial Tissue

43. Future Plans

44. social responsibility

45. Education Project – Kanyakelvani Project – Jagruti Dhirubhai Ambani Prostaham Scheme Mumbai Indians Education for all intiative

46. Community health care and community development Project Drishti Project Balkalyan Project Hope PHC(Primary health care center) Reliance rural development Trust .

47. Environment intiatives A zero garbage campaign. Solar micro wind combined system Green idea award scheme

48. Acknowledging and supporting talent Real Heroes. Reliance Dhirubhai Ambani Undergraduate scholarship fund. Reliance Foundation. mission BIJ(Bharat India Bhojo )

49. Reliance Presented by S.Giridhar & T . Suvarna .