Reliance retail

Relaince company's endeavor towards retailing

1. MISSION.. To lead the industry by providing innovative financial products and services  To value to the shareholders with total satisfaction  To establish "customer-first" business strategy  To be a social responsible investor by making investment only in desirable industry  Provide employees with motivating work environment, opportunities for learning andcareer development, competitive compensations and equal opportunities

2. VISION.. To lead the industry while generating value to the stakeholders, be the pioneer in setting ethical standard and be everyone's investor.

3. OBJECTIVES.. Create synergetic effect by creating high quality and diversified portfolio  Provide diversified financial services with focused people Appreciate uniqueness of each customer's requirements and serve the customers with product flexibility  Diversification of sources of fund Enhance Corporate value through sustained growth

4. VALUES.. Growth and success are based on the ten core values of: Care, Citizenship, Fairness, Honesty, Integrity, Purposefulness, Respect, Responsibility, Safety And Truth

5. RETAIL INDUSTRY The sale of goods or commodities in small quantities directly to consumers is known as retailing. A ‘retailer’ buys goods or products in large quantities from manufacturers or importers either directly or through a whole seller and then smaller quantities to end users. Retail is India’s largest industry, accounting for over 10% of the country’s GDP and around 8% of employment. The Indian retail industry is valued about $300 billionand is expected to grow to $637 billion in 2015. Retail contributes 27% share of world GDP

6. RELIANCE RETAIL LIMITED With a vision to generate inclusive growth and prosperity for farmers, vendor partners, small shopkeepers and consumers, Reliance Retail Limited (RRL), a subsidiary of RIL, was set up to lead Reliance Group’s foray into organized retail. RRL launched it’s first store in November 2006 through it’s convenience store format ‘Reliance Fresh’.

7.   Founded in 2006 and based in  Mumbai , it is the largest retailer in India in terms of revenue. Its retail outlets offer foods, groceries, apparel and footwear, lifestyle and home improvement products, electronic goods, and farm implements and inputs. The company’s outlets also provide vegetables, fruits and flowers. It focuses on consumer goods, consumer durables, travel services, energy, entertainment and leisure, and health and well-being products, as well as on educational products and services.

8. INDUSTRY DIVISION

9. Reliance Fresh : Retail outlets of fruits, vegetables & groceries . Reliance Digital : Consumer Electronics retail stores. It had 689 stores in October 2014. Reliance LYF : 4G mobile handset manufacturer based in Mumbai, founded in 2015. Reliance Jewels : Jewelry retail; it had revenues of approx. Rs. 8 billion in financial year 2012-13 . Reliance Time Out : Lifestyle store of Books, Music, Movies, Toys, Gaming, Fragrances, Stationery. Reliance Trends , Reliance Footprint and Reliance Living : Apparel and Clothing. It had revenues of approx. Rs. 16 billion in financial year 2012-13 with a store count of 287 Reliance Market , Wholesale cash n Carry : It had revenues of approx. Rs. 1.6 billion in financial year 2012-13 . AJIO : One of the company’s first forays into e-commerce – a fashion website, launched with the philosophy ‘Doubt is Out ’.

10. COMPANY PROFILE BSE INDEX: 1399.75 30.35(2.22%) NSE INDEX: 1402.50 32.95(2.41%) NET PROFIT: Rs 8,079 crore in Q2 FY17 REVENUE: Rs 21,075 Crore in FY2016 EBIT: Rs 504 Crore in FY2016 NUMBER OF EMPLOYEES: 73,000 NUMBER OF BRANCHES: 3,553 retail stores across 686 cities INDUSTRY: Retail TYPE: Public Company STATUS: Operating Subsidiary

11. MILESTONE 2006 : Reliance Industries ventures into organized retail through Reliance Retail with its first Reliance Fresh store in Hyderabad 2007 : Launches Reliance Digital, a consumer electronics retail chain 2008 : Reliance Retail opens its first fashion & lifestyle store under Reliance Trends and Reliance Footprint brands

12. 2010 : Crosses 1,000 stores mark. Announces partnerships with Zegna , QuikSilver & Steve Madden 2011 : Launches wholesale cash-n-carry store chain - Reliance Market 2012 : Reliance Trends becomes India’s largest fashion Retailer. Announces partnerships with Iconix , Kenneth Cole, Thomas Pink and Brooks Brothers 2013 : Reliance Market, becomes India’s largest wholesales cash & carry store chain. Reliance Retail achieves EBITDA break-even

13. 2014 : Launches Reliance Digital Express Mini, a chain of small stores dealing in mobility and communication devices 2015 : Reliance Retail 2.0 unveiled with launch of multi-channel initiatives. Announces partnership with BCBGMAXAZRIA, Juicy Couture and Cherokee 2016 : Launches www.ajio.com a curated fashion e-commerce platform and www.Footprint360.com a multi-channel e-commerce platform for Reliance Footprint

14. SWOT ANALYSIS STRENGTH: It is Indian retail chain with 3553 stores. It owns various private label brands. It has strong distribution network. Strong backing of the parent company. WEAKNESS: Product variety is available but more SKUs are not present due to inefficient back end infrastructure. Poor inventory control at certain locations is a concern.

15. OPPORTUNITIES: Sourcing directly from farmers; no middlemen. Leveraging on brand name and entering into Reliance saloon. Large potential to reduce operation cost in cities using strong supply chain. THREATS: Strong competition globally from Carrefour, Metro A.G., Tesco. Operationg cost are too high. Wallmart is biggest competitor when it comes to sourcing/ backward integration

16. MARKETING STRATEGIES 1 . STP (Strength, Target and Positioning) STRENGTH : Quality and price cautious group TARGET : Upper middle class and middle class POSITIONING : Quality and trust

17. 2. SUPPLY CHAIN MANAGEMENT : Approaching farmers directly, thereby reducing procurement wastage. Better returns to Indian farmers and manufacturers. Greater value for the Indian consumers.

18. CORPORATE SOCIAL RESPONSIBILITY (CSR) Initiatives in education, health, environment and social development of the weaker sections form a sizeable chunk of Reliance’s social outreach programs.   We seek to achieve sustainable and profitable growth, creating thriving eco-systems around all our businesses. Our strategy includes fostering close and continuous interaction with the people and communities around our manufacturing divisions, bringing qualitative changes in their lives and supporting the underprivileged.

19. Some of Reliance's initiatives to promote environment protection include investing in renewable energy sources, promoting green plantations and spreading environmental awareness . We have converted acres of arid lands into m ajor green zones . Reliance supports local schools with logistical and financial support, capacity building of teachers and infrastructure development . Reliance nurtures and sponsors many projects designed to educate, employ and empower women and youth in and around the catchment areas of its operations.

20. Project Jagruti : A project to uplift and bring dyslexic students from the underprivileged segment into the main stream . Reliance Dhirubhai Ambani Protsaham Scheme: A scheme for supporting meritorious students and providing financial aid to the toppers for pursuing higher studies in engineering and medical streams . Reliance HIV/DOTS Therapy Centre : This Centre's programme for the underprivileged is run with the support from various governmental and non-governmental organizations.

21. Dhirubhai Ambani Hospital: The hospital plays a significant role in improving the quality of life with its prompt and specialized services and by providing free lifesaving treatment. Reliance Foundation : To provide impetus to various philanthropic initiatives of RIL, Reliance Foundation (RF) was set up in 2010 as an expression of its vision towards sustainable growth in India . Reliance Foundation has cumulatively touched the lives of 4 million people in over 5000 villages and various urban locations.

22. COMPETEITORS. RRL Ventures Competition Reliance Mart Pantaloons, Big Bazar, Star India Bazar, Shopper’s Stop, Spencer’s Hypermarket Reliance Fresh, Reliance Super, Reliance Delight Food Bazar, Food World, Trinethra , Big Bazar Reliance Trends Brand Factory, Fashion Station, Celio , Central, Lee Cooper, Westside Reliance Digital Jumbo Electronics, Croma Retail Reliance Timeout Depot, Landmark Reliance Jewels Navaras , Tanishq , Nakshatra