Research Design PPT

PrashantRaghav6 2,663 views 18 slides Feb 24, 2016
Slide 1
Slide 1 of 18
Slide 1
1
Slide 2
2
Slide 3
3
Slide 4
4
Slide 5
5
Slide 6
6
Slide 7
7
Slide 8
8
Slide 9
9
Slide 10
10
Slide 11
11
Slide 12
12
Slide 13
13
Slide 14
14
Slide 15
15
Slide 16
16
Slide 17
17
Slide 18
18

About This Presentation

Description about;
what is research design, need of research design, importance, how it is helpful,definition of research design,classification of research design, types of research design, likewise
exploratory research, conclusive research design, descriptive research, casual research, cross sectio...


Slide Content

Research Design

Research Design What is research design ? Why we need research design ? Why it is important ? How it is helpful ?

Research Design in lemon language A detailed outline of how an investigation will take place. How data is to be collected Different problems, different solutions What instrument will be employed, how and what instrument will be used and the intended means for analysing data collected.

Helpful Decision regarding, What, Where, When, How much, by what means concerning an inquiry. A framework or blueprint for conducting the projects. Guide the investigation Analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure.

Definition According SUCHMAN “Research Design is not a highly specific plan to be followed without deviation, but rather series of guidepost to keep one headed in one direction .”

Classification of Research Design

Commonly Known as Exploratory Research is familiar known as qualitative research approach , While Conclusive is known as quantitative research.

Exploratory Research Design Exploratory research design is mainly aimed to explore or to gain a new or deeper understanding about particular problem. In exploratory researchers usually use more flexible and using unstructured questions in the measurement tools.

When should we use exploratory research? To help define research problems more clearly, To help identify all possible alternative answers , To help researchers build a deeper hypothesis .

Conclusive Research Design In contrast with exploratory research design, conclusive research uses more formal and structured questions , In conclusive research design we will be required to use some quantitative calculations .

When should we use conclusive research design? conclusive research is the best suit research design for research with many statistical equations and it can provide you a fix number about particular material, so that it is commonly used in helping you make a decision based on an absolute number When your research is related to market study (such as to measure market share, market size, distributor available, and consumers’ profile), sales (e.g., a study to measure the effect of packaging on the consumers’ intention to buy), and to market test.

What are included in conclusive research designed? Causal Research Descriptive Research

Causal Research Commonly, there are two purposes of causal research. First, it helps researcher to figure out the nature of that relationship – which factor becomes the cause and the effect, Second, researcher can use this design to observe respondents even they who have never experienced the phenomena being researched by conducting an experiment

Descriptive Research Basic assumption in this research design is the researchers have already figured out the problem They are able to define the observed variables, and they can classify the population being measured. A researcher cannot describe I-phone based on the answers gained from a survey on respondents who have never known the I-phone. Based on how data are collected from respondents

Descriptive Research is split in to   Cross-sectional research,  Longitudinal research.

 Cross-sectional research It is a descriptive research design where data is taken only once in a given time , Data can be taken from a group of respondents ( single cross-sectional design ), From several different groups of respondent ( multiple cross-sectional design ).

Longitudinal research Data are captured during a certain time interval from the same group of respondents . This research aims to see whether there are changes in the behaviour of the respondents for a period of time. For example, researchers want to know how consumer of an airline will behave during the holiday season.

THANK YOU