Research on the rise of bloggers and vloggers and how it impacts the beauty and fashion industry.

Individual research presentation of the rise of bloggers and vloggers and how it impacts the beauty and fashion industry.

Part of Cultural and Contextual Studies.

Year 3 of BA(Hons) Degree Fashion Media & Industries Course (Fashion Marketing and Management Specialism) LASALLE College of the Arts

1. The rise of bloggers & vloggers and how
it impacts the beauty and fashion industry
6 Points Research Process Presentation
Teo Jia En, 12565, BAFMIN5B
B-FH302 Research Methods in Fashion
Lasalle College of the Arts
Supervised by Lucinda Law

2. 1. What is your topic surrounding your research? Define the perimeters
of the research.
Working Title: The rise of bloggers & vloggers and how it
impacts the beauty and fashion industry.
Technology - video media on the Internet.
Identity, and the fashion image of how bloggers and vloggers portray themselves
and are perceived by their audience.
Evolution of how fashion and beauty are presented over the internet from the traditional
static information to contemporary moving videos .
Design for innovation and technology , possibly creating new platforms and
online business models for fashion and beauty communication and consumption.

3. 2. Explain what has been written about the topic before? Evidence
this with a bibliography list of at least three authors and briefly
discuss how they will help you frame your topic research.
1.Blogging for Fame and
Fortune, By Jason R. R. Rich
– Chapter 8: Vlogging Your Way to
Stardom
2.YouTube for Business: Online
Video Marketing for Any
Business, by Michael Miller
3.The Uses of Digital Literacy, By
John Hartley
1.Step by Step Instructions on how to be a
popular vlogger.
2.Explains why Online Video Marketing is
relevant and useful for Businesses.
3.Explains the uses of Youtube Digital Literacy
and the evolution from Print to Digital Literacy

4. 4.Brands & Branding, The
Economist edited by Rita
Clifton
5.The social economy: Unlocking
value and productivity through
social technologies. – McKinsey
Global Institute, July 2012
6.The Fashion Theory: The
Journal of Dress, Body &
Culture:
Personal Fashion Blogs: Screens and
Mirrors in Digital Self Portrait
4.Explains how consumers engage online and
how brands can interact with consumers
online.
5.The evolution, value, implication and future of
social technologies.
6.The Language of New Media - the meaning and
implication of personal fashion blogs in the
fashion world.2. Explain what has been written about the topic before? Evidence
this with a bibliography list of at least three authors and briefly
discuss how they will help you frame your topic research.

5. 3. Why is this topic worthy of research in the field of fashion?
1.Social media, bloggers and vloggers are an increasing phenomenon
and a force to be reckoned with.
- 77.9% of the Singapore population is on Facebook. (Socialbakers.com)
- 4 billion hours of video are watched each month on YouTube (Youtube)
- The average internet user in Singapore spent 10.5 hours viewing video in April 2010, consuming 130
videos for a period of 4.9 minutes per video on average (Youtube)
2.Little literature about this specific topic currently.
3.Which will be very useful to beauty and fashion brands all over
the world to reach out to their audience through the blogging and
vlogging platforms.

6. 4. What do you foresee to be the central problem/conflict/issue in
this topic that you want to research about?
1.Refining the area of discussion.
2.Finding the right case studies for application.
3.Applying to the market in Singapore.
4.Obtaining the replies for first hand research materials.

7. 5a. Provide three various topic questions in which the essay can be narrowed.
Highlight 3-5 key words for each question. You’re required to put them in
question forms on how you’ll explore each individual research using the key
words of your research.
1.The rise of bloggers and vloggers and how it impacts the beauty
and fashion industry.
2.The increasing phenomenon of social media and how it affects
the beauty and fashion industry.
3.The increasing popularity of online videos and how this affects
brands in reaching out to their consumers.

8. 5b. What are the fashion or relevant designers, artists, labels,
companies, etc that might serve as your case studies for your
research?
Local Case Studies
•Local Social Media
Celebrities like Xiaxue,
Qiuqiu, Sophie Wilocq & Diana
Chan
•Local Social Media Brands
like ClickNetWork.tv, Reelity.tv
& Nuffnang.
•Local brands like Garnier,
Maybelline & Watsons.

9. 5b. What are the fashion or relevant designers, artists, labels,
companies, etc that might serve as your case studies for your
research?
Global Case Studies
•Global Social Media
Celebrities like Michelle Phan,
MissGlamorazzi, Xteeener &
Susie Bubble.
•International brands like
H&M, Mango, Burberry, Ralph
Lauren, Chanel & Hermes.

10. Essay Outline
•Definitions of bloggers and vloggers.
•If and why the vlog/video is more appealing.
•Personal identity of bloggers and vloggers. How they rise to
stardom. Computer screen/internet as the mirrors of hyper modernity.
•Democratization of fashion. From the elite to the masses in
terms of idea/trend development, production and reproduction. –
Fashion bloggers & brands collaborations.
•New media: Culture & Image.
•Local perspective and brand collaboration examples:
Statistics, news articles, and first hand interview answers.
•Global perspective and brand collaboration examples:
Statistics, news articles, and first hand interview answers.
•Looking ahead. Conclusion.

11. Explain how your research and writing of the paper are feasibly
conducted within your given time line, subject knowledge/interest
and the world count.

12. Thank You :)
This is only the beginning.