Researching Trends -Masterclass with Lars Lin

Here are the slides presented by Lars Lin in the recorded Masterclass "Researching Trends -(with an OpenExO perspective).
Hope the slides can help you follow the conversations of the masterclass video.

There is more content where this came from, over on https://educatefor.life.

Enjoy!

1. OpenExO Masterclass with Lars Lin Villebaek Researching Trends

2. One of the goals of trend research is to detect change! As a Trend Researcher, your life is never on pause and your radar is on: always, anytime and anywhere Your Host: Lars Lin [email protected]

3. We are a proven methodology powered by a global community We have developed the ingredients and recipe for positive and systemic organizational transformation

4. A Global ExO Transformation Community… is a Trend Research Community

5. DESK RESEARCH Books News Media Magazines Scientific Journals TV/Documentaries TED Talks Blogs & Vlogs Crowdfunding Platforms Secondary Data from national and international statistics Trend Platforms Social Media Podcasts OpenExO.com Circles FIELD RESEARCH Interviews Areas Locations Streets Flyers hunts Exhibitions Events Festivals Trade shows The Search Plan -where to search for trends…

6. “Trend research helps to identify and capitalise on opportunities to future proof business strategies” -Sam Shaw -Head of Insight at Canvas8

7. There are many excellent resources available for your trend research -BUT Make sure to find out what research methodology/model that was used behind the information or data you find. Many consultant or industry reports do not disclose this information!

8. 3000 BC: The kings in ancient Mesopotamian areas tried predicting the future using the position of stars and sheep livers…

9. ExO Approach to Trend Researching

10. Research service designed by ExO Consultant Volodymyr Bandura from Innolytics Group for OpenExO and for use in relation to ExO Sprints, ExO Speaking Engagments etc.

11. Can be used to research for: 1.Presentations, Workshops, ExO Sprints 2.Technical data to develop solutions –worst waste is to invent something someone else already made (unless you want to make it better of course) 3.Find refined expert critics on certain solutions to avoid waste in experimentation –but remember to BEWARE THE EXPERT. Experimentation often reveals information that is new to even experts! An underutilized information source: Patent applications

12. Get an understanding of interest or the absence of it from a given company and competitors to certain technologies

13. Over 130 million of patent documents in Patsnap

14. 80-95% of the world’s technical information can only be found in patents!

15. The Untold Story of Magic Leap, the World’s Most Secretive Startup

16. Short form summaries of Trend Research learnings There is no fixed vocabulary that all trend professionals use A trend is a direction of change in values and needs which is driven by forces and manifests itself already in various ways within certain groups in society -such as customer segments but also citizen segments you want to impact positively Change is the main research subject of trend researchers and zooming in and out on change is essential Trend manipulations, values and needs and driving forces are levels within a trend STEEP (foresight cards) is a tool to make an inventory of forces that play out beyond the individual’s control Emerging values and needs are at the core of a trend and change over time Creators, innovators and early adoptors are the type of people to watch closely

17. Presenting a roadmap of ExO Initiatives: what is your time frame?

18. Bureau of Fearless Ideas uses Sway to reimagine digital storytelling with students

19. Martin Raymond Delia Dumitrescu Malcom Gladwell Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu

20. Questions? Lars Lin, [email protected] Researching Trends

21. You can continue here right now: https://youtu.be/w_1VcUvXQoU