resource-mobilization-presentation-halea (1).ppt

Resource-mobilization-presentation-Tanzania

1. WORKSHOP

2. RESOURCE MOBILIZATION
Resource Mobilization involves: Fundraising,
and income generating activities
FUNDRAISING
INCOME
GENERATING
ACTIVITIES

3. FUNDRAISING
Concept of Fundraising
Why Fundraise? Purpose of Fundraising
Survival Tactics in Fundraising
Process of successful Fundraising
Principles of Fundraising
Fundraising Strategy
Identifying Sources of Funds
Addressing different stakeholders
Funding Techniques
Income generating Activities

4. Concept Of Fundraising
Fundraising is a component of resource
mobilization.
Fundraising is giving people the opportunity to
give. It’s a process whereby resources are
transferred from those able to give to those in
need to receive.
 

5. Why Fundraise
Diversify and increase the number of different
income sources the organisation has.
Develop and expand, or consolidate and maintain,
the existing workforce and programme or service.
Reduce financial dependency on funds received
from any one source or any international funding
agency.
Enhance long term organisational sustainability.
Promote the organisation
Member recruitment

6. Survival Tactics in Fundraising
Know your mission- Do not compromise your values
Long-term fundraising has to be planned
Effective internal and external communication
Investing in its own growth
Making friends- “Fundraising is friend raising”
Building relationships with community and
supporters
Servicing the funders and sustaining their support
It is not a one off attempt- it takes time
Focus on why you need the funds.
Leadership is key

7. Process of Successful Fundraising

8. Principles of Fundraising
Educate
Ask
Use personal approach
Understand the donor’s point view
Seek ethical donors
Say thank you
Invest time and money in retaining donors
Maintain a good reputation
Be accountable and transparent

9. Ask with Direction
$ 1
$ 5
$ 250
Provides 3 meals
per day
Provides
accommodatio
n for a week
Educates a
child for a
whole year

10. Pyramid of Donors
Large Donations
Donations
Regular Committed Giving
Repeat Gifts
First Gifts

11. Fundraising strategy
Main Issues to consider
Funds for today
Funds for tomorrow
Funds for the future

12. Identifying Sources Of Funds
1. Foreign Donors
a) Outside The Country
b) Inside The Country
2. Corporations/Businesses
3. Government
4. Institutions and NGOs
5. Individuals

13. Addressing Different Stakeholders
Developing a case for support
The Case must: “Catch the Eye – Warm the
Heart – Stir the Mind”
The “case” is an expression of the cause, or a clear,
compelling statement of all the reasons why
anyone should consider making a contribution in
support of advancing an NGO’s vision to meet a
need. A reality of fundraising is that no one has to
say “yes” in response to a call for help. It is up to
the NGO to attract and persuade support.

14. Raising Money From Foreign Donors
Identifying donors area of values and interests
Knowledge of donors application requirements
and deadlines
Knowledge of operation of international umbrellas
Money flow
E.g.
IHEU
HAMU

15. Raising Money From Business Corporations
Approach
Research
Why should they give you money? What can you
give the business?
Face-to-face approach
Identify contact persons
Set up a meeting

16. Raising Money From Local Community
Voluntary support services “in kind”
Cost Sharing
Special Events
Offering services to the community for a pay
Cooperating with similar organisations to cut
costs
For example hiring services

17. Raising Money From Individuals
Ask- How?
Face-to-face meetings
Prepare Eye- catching literature

18. Fundraising Techniques
ANNUAL FUND – CURRENT INCOME (Today)
Direct mail appeals
Debit orders/pledges
Membership Fees
Special Events
Competitions (raffles)
Selling services
Selling products
Donor or supporter clubs (Friends of …)
The internet
Payroll deductions

19. Fundraising Techniques
SPECIAL GIFTS – PROJECTS AND CAPITAL
CAMPAIGNS (Tomorrow)
Project proposals (Corporations, Foundation,
Trusts, Foreign Sources)
Face-to-face negotiations
Matching grants
Capital campaigns

20. Fundraising Techniques
DEFERRED GIVING – ENDOWMENT (the future)
Wills and bequests
Endowments
Insurance policies
Unit Trusts

21. INCOME GENERATING ACTIVITIES
Consider the organisation’s strength- Assets and
capital
Consider the environment
Consider low risk ventures
Involve beneficiaries, given their capability

22. THANK YOU.
Questions