UX Process and Phases of Delivery Restaurant Application UX Delivery
Restaurant that delivers e legant and modern web experience to delight customer with the virtual offerings that adds to the service delivery. Key strategies are based upon s etting up the mood expectations for the online restaurant experience, building the trust in the customer’ mind (the fully-belly satisfied experience) and delivering seamless user experience . UX Vision
A set of basic questions that a user will want to get answered from restaurant site: What do they serve? (menu and graphics) How much does it cost? (menu) What is the place like? (graphics and video) Where is it? ( google map) Can I order or make a reservation online? (booking system) What’s the phone number? Operational Hours? (CTA) Can I know more about the restaurant and reference? (social media/testimonials) The Usability Goals are build on these set of User Expectations . Building Usability Goals and Site Objectives
Four stage process in building user experience for Restaurant application Strategy | Setting up the User Goal s and Expectations Research | Study on the Restaurant category Design | Designing the Walkthrough experience Evaluation | Internal Va lidation – External Testing *Last 2 stages are iterative in product development Stages in Building UX Process
Requirement Gathering and Project Plan (Ongoing Phase) Usability Audit of Existing Project work (Starts on approval) Formulating a UX Strategy and UX Process definition UX Research and UI Design Trends in Restaurant category Persona , Customer Journey Mapping and Use case modeling UCD (User Centered Design) process integration with Dev Team Usability Support and Project Evaluation Key Phases of the project
Project Delivery Timeline (Tentative) UX Delivery: Restaurant Application Strategy Research Design Evaluation Ongoing 1 week 20 days 10 days 1 . Kick-off meetings 2. Usability Audit 3. UX Process Definition 4. UX Research 8. Restaurant UI Templates 12. Validation - Internal Usability Testing - External User Testing - UX ROI (Sales team) - Training - Support - Evaluation Metrics 5. Product Development Process 6. Competitor Analysis 7. Documentation 9. IA-Wireframes 10. Prototype 11. Visual Designs
UX process integration with Dev Team . External User Research and Testing . Budget for UX processes . Selling UX for Business Development and Sales . Challenges in Project
Ease in Menu Access (Customized Menu building by Restaurants) Testimonials | Social Media Semantic cues for Restaurant category Customer Journey Mapping and Use case modeling UCD (User Centered Design ) Website Component (WIP)
Ease in Menu Access (Customized Menu building by Restaurants) Testimonials | Social Media Semantic cues for Restaurant category Full- width Graphics Login Process Website Component (WIP)
Recommendation Engine that provides an opportunity to the customer to refer the restaurant experience to friends and publish it on social media . Responsive Web Designs and Bridged App Development ( iOS -Android-WP) to seize out best possible opportunities in the modern marketing processes . Integration of real-time Support module, that build the help and feedback experience for a product/website. StoryTelling – Maturity in showcasing the User Experience Google Analytics to monitor site visitor’ behaviour Furthering Ideas for UX in Project