Retail analytics reliance

A presentation which throws light on retail aspects like assortment planning, category analysis etc with instances taken from a Reliance Fresh store.

1. Welcome to Reliance Fresh 1

2. Contents Company profile 4 Ps Assortment of products Category Analysis- Health drinks What attracts customers to Reliance Fresh? Findings and Insights Conclusion and recommendations 2

3. Company Profile Name: Reliance Fresh. ( A subsidiary of RIL) Industry: Organized Retail. Type : Super Market. Founded: 30 th October, 2006. Head quarters: Mumbai, India. CEO: Mr. Mukesh Ambani. 3

4. Product Vegetables and Fruits. Food and Beverages- Premiere brands+ Private label. Groceries Dairy products Pricing Middle class and working class people. Fresh fruits and vegetables at cheap prices. Discounts and free offers. 4

5. Promotion Discounts on weekends. Promotion in print media. Reliance one- Loyalty program. Package, carry bags. Bill boards. Placement Location of the store. Assortment and arrangement of products. 5

6. Assortment of products 6

7. Category Analysis Graph showing sales of health drinks over a period of 1 month 7 U N I T S Malt Products

8. 8 BEVERAGES HEALTH DRINKS GSK BOOST , HORLICKS SKU’s Category Segment Brand Sub Brands SKU’s Funnel Approach

9. Table showing sales of Boost and Horlicks Product 500 grams 1000 grams BOOST 270 160 HORLICKS 300 175 9

10. What draws customers to Reliance Fresh? 10

11. Graph showing satisfactory level of customers 11

12. Findings and Insights Though Horlicks and Boost are from the same company there performance in market is not the same. Discounts, free offers and product variety are the main factors attracting customers to Reliance Fresh . 12

13. Conclusion and recommendations Complan and Boost have relatively less sales compared to Bournvita and Horlicks, so they can promote those products more inside the store. Reliance Fresh has to concentrate on strengthening its Brand name and brand loyalty of its customers. Reliance Fresh is performing well in terms of customer satisfaction level but it can’t be satisfied with its current status as there are a considerable number of people who are not satisfied with Reliance Fresh. 13

14. Thank You - Nagabhushan M N 14