Retail Chemist Prescription Audit / RCPA --- Pharma

Slides helps to the freshers those who want to join the Pharma industry -- Basics of the Pharmaceutical Sales first step in understanding.

1. Retail Chemist Prescription Audit / RCPA Pradeep HK M.Pharm.,M.B.A . Mail ID : [email protected]

2. Expectation from RCPA Why it is Important ? On what time should be done? How should be done? Is recording the data is necessary ? Importance of connect ? Informing about product promoted?

3. Importance Helps to identify the Customer Helps to know the Rxion habbit of Customer His preference of quality with branded drug.

4. Time Time plays important role it should be done during th e chemist free time. Information must be recorded each time. Data at once may not able to collect plan each time certain data should be collected. Don’t repeat the questions asked for the Chemist he may hesitate or ignore to give the further information. Usual timings may be before the OPD of th e Dr OR after the OPD timings. After OPD timing you may get a chance to observe the different brands which is of his preference on his table

5. How should be done? Have a Smile on your face. Wish him Good Morning…/ afternoon../ Evening. Introduce yourself with your identity with the name of the company. Initially ask for the availability of brands with him by giving product LBL. Ask for the non moving brands and near expiry brands so that he understands th e seriousness of the business. Then coming to for the rxions of Dr… Followed by the compititors brands… If he is free you can collect the details of the compititors information and their promotion methods. Record the details each time then make a profile of your customer.

6. Importance of the connect Connect to the chemist by the previous discussion. Continue the collection of information through Focussed approach and define yourself with the brand selection for your customer. Don’t forget him to say thank you and note down his name and contact number. At certain time you may develop a rapport with him so that at necessary time you may able to talk to him thorugh over phone.

7. Information to the Chemist After the product promotion don’t miss to meet the chemist and give him a message of your product. Brand availability at Stockiest level: Price / Offer / shelf life / packing / box Write the note of information of brand with all details in the chemist book.

8. Thank you Regards, Pradeep HK M.Pharm.,M.B.A . Mail ID : [email protected]