Retail innovation

Research about innovation in retail.

1. Retail
innovation

2. https://www.cnbc.com/2017/07/06/nikes-plan-to-sell-shoes-via-instagram-could-spark-rally-analyst.html
The growing influence of millennials is radically transforming
the sporting goods industry. Social media such as
Instagram are being used to sell directly to people.

3. https://www.kaansstreamstore.nl/is a livestream store
that combines the ease and reach of online shopping
with the personal contact and authenticity that a physical
store has to offer.
http://popupcity.net/worlds-first-livestream-store-explores-the-future-of-shopping/

4. In many cases, customers do research
before setting foot in a store.
https://dupress.deloitte.com/dup-us-en/focus/internet-of-things/iot-retail-strategies.html

5. Most retailers are merchants using technology.
www.amazon.comis atechnologist
empowering merchants.
https://hbr.org/2017/05/to-change-your-strategy-first-change-how-you-think

6. Predictive retail involves inspiring consumers in different contexts
before, during, and after a purchase.
Example
A chip in a running shoe sends -via mobile app -a notification
to the user that the running shoes are worn down after x km.
https://hbr.org/2016/11/how-predictive-ai-will-change-shopping

7. Retail chains will need less space. Improvements
in the supply chain result in a reduction of
warehouse and sales spaces.
https://www.stadt-zuerich.ch/prd/de/index/stadtentwicklung/stadt-der-zukunft/meinungen_stimmen/Shoppingcenter.html

8. Pop up stores use
temporary spaces in cities to
give customers a sense of
somethingunexpected.
http://www.globaltoynews.com/2016/04/pop-up-stores-the-new-face-of-retail.html
http://www.mckinseyonmarketingandsales.com/the-future-of-the-shopping-mall

9. https://
www.stadt
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zuerich.ch/prd/de/index/stadtentwicklung/stadt
-
der
-
zukunft/online_station%C3%A4r.html