Retail Sales Excellence Training Initial Presentation

retail sales training

1. Sales Excellence Training Session on “Know Your Market”

2. Do you know consumer electronics market ___________ in 5 years from now? a) Decline b) Remain same c) Grow 1.5 times d) Double

3. Objective: This session will equip you tools and techniques related to understanding the territory of your market, demographical characteristics, and gaps in the market which will ultimately lead to greater success in a dynamic and highly competitive consumer electronics market.

4. Session Structure: Know Your Territory Know Your Market Demographic Analysis (Example) Market Gap Analysis (Exercise activity) Know Your Competitors Know Our Customers

5. Benefits of Learning this session: Know the market dynamics, trends and tailor customer campaign as per needs Understand the customer preferences and characteristics to customize solutions Find the gaps in the market and develop potential market expansion and sales opportunities strategy