Rhetorical Appeals : Ethos, Pathos, Logos.pdf

A simple introduction to Logos, Pathos, Ethos

1. RHETORIC IN
PERSUASIVE
SPEECHES
Rhetorical Appeals

2. Persuasion shows up…
in rhetoric.
Rhetoricis the art of using
words in a certain way to
influence (appeal to) or evoke
emotions, opinions, attitudes,
and behaviors.

3. NOTES: What is rhetoric?
Greek philosopher ARISTOTLE believed that when
people try to persuade each other, they use three
main kinds of RHETORIC .
RHETORICis writing or speaking
effectively so as to persuade others.

4. What are the three rhetorical
appeals?
Aristotle called these three appeals:
ETHOS
PATHOS
and LOGOS

5. RHETORICAL APPEALS

6. RHETORICAL TRIANGLE

7. What is ethos?

8. What is ethos?
The ETHOS appeal uses:
Credibility
You trust the advice of a doctor because of who he/she is.
You buy something advertised by certain celebrities whom
you trust/respect

9. What is ethos?

10. What is pathos

11. What is pathos?
PATHOS appeals to our emotions or feelings.
Pathos can also include humor, shock value, or appeal to
physical sensations like taste.

12. What is pathos?

13. What is logos?

14. What is logos?
LOGOSis related to the word LOGIC, or reasoning.
When you use LOGOS, you appeal to your audience’s
BRAINS. You make a good point, or you provide
research-based evidence.

15. What is logos?

16. What appeal(s) is this?
ETHOS uses CREDIBILITY (trustworthiness) of experts.

17. What appeal(s) is this?
LOGOS appeals to
your sense of
reason.

18. What appeal(s) is this?
PATHOS appeals to your heart.

19. What appeal(s) is this?
Google+ "New Dad" Ad

20. What appeal(s) is this?
Humane Society Ad

21. What appeal(s) is this?
The Truth - Body Bags Tv
Ad - YouTube

22. What appeal(s) is this?
Sofia Vergara and David
Beckham - Diet Pepsi
Commercial - Beach
Tweet - YouTube

23. Identifying EPL (1)

24. Identifying EPL (1)

25. In Short…..

26. Discuss & Talk