Riley Whittaker - Music Distribution Plan

Distribution Plan created in Music Retail & Distribution class at Full Sail University

1. Riley Whittaker
Distribution Plan
Ramsey Berglund

2. About Riley
Artist:Riley Whittaker
Primary genre:Indie-Alternative
Location based:Los Angeles, California

3. Number 1 Fan Profile
Name:Sarah
Age:22
College degree:Graphic Design
Genre of music:Indie-alt pop
Money:Lower-middle income
Preferred music format:Streams on Spotify & buys vinyl
Read:Young adult romance & dystopian novels, pop culture news
Media consumption:Dramas/comedies on Tubi (free) & Netflix, watches films at local cinema
Social media profiles:TikTok, Instagram, & X/Twitter
Shopping:Shops in-store at thrift stores and online at Reformation, Everlane, BÉIS, Etsy
Weekends:Spent traveling to new places, thrifting, visiting art galleries, & going to concerts
Last purchase:Fruit bubble tea at local cafe

4. Lifestyle Categories
1.Indie art
2.Ethical fashion
3.Travel
4.Pop culture
5.Live music

5. Aggregator choice
We chose TuneCore because it has both the features
and support for new artists that Riley is looking for.
Their Breakout Artist or Professional plans plans
include most of the premium features offered on the
top aggregators up-front without extra fees and their
customer service is easily accessible as a company
with a long-standing reputation.

6. Mom & Pop Retailers
StoreCityPromotion
Amoeba MusicLos Angeles, CAPromo CDs, posters, stickers
Canterbury RecordsPasadena, CAPromo CDs, posters, stickers
The Record ParlourLos Angeles, CAPromo CDs, in-store performance,, posters, stickers
Fingerprints MusicLong Beach, CAListening event, signing, promo CDs, posters, stickers
Cosmic VinylLos Angeles, CAContest, in-store performance, posters, stickers

7. Local Lifestyle Retailers
CategoryStoreCityPromotion
Indie artJunior High Los AngelesLos Angeles, CAListening event, stickers, posters
Ethical fashionReformationLos Angeles, CAPromo CDs, posters, in-store signing
Indie artLos Feliz TheaterLos Angeles, CAPosters, stickers
Ethical fashionBuffalo ExchangeSherman Oaks, CAPromo CDs, posters, stickers
Ethical fashionTimeless Treasures TikTocker Thrift ShopCulver City, CAPromo CDs, posters, stickers

8. Online Lifestyle Retailers
CategoryStoreWebsitePromotion
Ethical fashionEverlanehttps://www.everlane.com/Instagram sponsorship ad
TravelBÉIShttps://beistravel.com/TikTok sponsorship ad
Indie art/Ethical
fashion
Etsyhttps://www.etsy.com/Social media contest, Instagram sponsorship ad
Ethical FashionThe RealRealhttps://www.therealreal.com/Website banner ad, Instagram sponsorship ad
Live musicLive Nationhttps://www.livenation.com/Website banner ad, TikTok sponsorship ad

9. Lifestyle Magazines Or Blogs
CategoryMagazine/BlogWebsitePromotion
Pop culture/TravelService95https://www.service95.com/Interview for blog & email newsletter
Pop cultureVulturehttps://www.vulture.com/Website ad
Indie artFilmmaker Magazinehttps://filmmakermagazine.com/Website banner ad
TravelThe Blonde Abroadhttps://www.theblondeabroad.com/Website banner ad, social media ad
Live MusicSPINhttps://www.spin.com/Interview for blog, website banner ad

10. Spotify Playlists
Playlist name:sad hour
Playlist creator:Spotify
Number of likes:2,067,113
Date of last song add:August 6, 2024
(Spotify AB, 2024)
Playlist name:Indie & Alternative
Playlist creator:Unity Records
Number of likes:404,683
Date of last song add:June 13, 2024
(Spotify AB, 2024)
User-CuratedEditorial

11. Media Contacts
RadioContactSubmission Guidelines
KCSN 88.5
SoCal
Sound
Music Director: Julie
Slater
[email protected]
818-677-7160
Mailing address to submit CDs: 88.5 FM Radio, ATTN: Music Director, 18111
Nordhoff St., Northridge, CA 91330-8312
Openly accept music submission but receive a high volume of CDs and emails and
cannot respond to every submission
KCRW 89.9Program Director of
Music: Anne Litt
[email protected]
Mailing address: KCRW Music Library, 1900 Pico Blvd., Santa Monica, CA 90405
Former KCRW Music Librarian told Pham (2010) of the LA Times adding a
personal handwritten note on the CD case, getting mentioned online, and including
contact info/song titles,/credits on the CD always helps

12. References
Goodman-Williams, B. (2024, March 27). LA’s best record stores. DoLA. https://dola.com/p/las-best-record-stores
KCRW. (2024). About KCRW. KCRW. https://www.kcrw.com/about/
Pham, A. (2010, August 30). Five ways for indie musicians to get their songs played on KCRW. Los Angeles Times.
https://www.latimes.com/archives/blogs/pop-hiss/story/2010-08-30/five-ways-for-indie-musicians-to-get-their-
songs-played-on-kcrw
The SoCal Sound. (2024). Contact. The SoCal Sound | Southern California Radio.
https://www.thesocalsound.org/connect/contact/
Spotify AB. (2024). sad hour.Spotify. https://open.spotify.com/playlist/37i9dQZF1DWSqBruwoIXkA
Spotify AB. (2024). Indie & Alternative: Chill, good vibes, pop, mellow, indie, bedroom. Spotify.
https://open.spotify.com/playlist/3nwN5QpXQieWYC8KbRZ3QJ