Rob Dawes, 6 Ways You’re NOT Using Video in Your Business That Will Make You More Money

Rob demonstrates how and why businesses should be using video at key stages in their sales and marketing journey. Gain practical insights to boost engagement, strengthen your influence, and fuel business growth with smarter, strategic and creative video use. One not to miss!

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6. Trust is the foundation of
influence; people need to feel
confident in your brand before
they act. The right video at the
right time removes friction
and drives decisions.

Buy-In
Brand Trust
Customer
Confidence
Conversions
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7. 1.Where you should use video to improve
your marketing and sales.

2.That’s it.
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8. Start Building Trust Before the First Meeting
Key Points:
●A well-crafted testimonial sent before the
meeting positions you as the expert
●Leverages peer review and builds
confidence early on
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11. Turn Website Videos into a Journey
Key Points:
●Treat each video as part of a campaign, not
just standalone content
●Start with a hook explainer on the homepage
that moves visitors through your journey
●Build layers: spectacle to capture attention,
information to educate, and persuasion
to convert
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12. Turn Website Videos into a Journey
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13. Key Points:
●Humanise your brand by showcasing
founders, consultants, or key team members
●Build expertise, credibility, and personal
connection with your audience
●A series of authentic vlogs can drive
significant engagement
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14. The Big Opportunity
Still largely untapped for educational
business style vids



New video feed being pushed hard - no
where near enough videos to meet
demand (hence older ones performing
well - good life value of your videos



Marketing wild west at the minute -
being pushed hard, good cost
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15. Key Points:
●Create podcasts with a focus on solving
client pain points, not just brand awareness
●Use them to subtly drive conversion while
establishing thought leadership
●Still an untapped growth area in the
B2B space
Podcasts: Your Secret Sales Tool
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16. Podcasts: Your Secret Sales Tool
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17. Key Points:
●Demonstrate your culture and values to
attract and retain the best talent
●Showcase real people—but make it
polished and compelling. Buy in and
importance.
●This isn’t just about recruitment; it’s
about pride and ownership
Winning the War for Talent
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Winning the War for Talent

19. Test the wild against the recommended
Key Points:
●The "no one knows anything" principle:
creative unpredictability often wins
●An ad forgotten is an opportunity wasted
- be memorable
●Test "safe" content against something
bold and unexpected
●Metrics will show you what really
resonates
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Test the wild against the recommended

21. Video is the most
powerful tool for
connection and
persuasion
These 6 strategies make
traditional marketing
and sales steps easier
The result: stronger
positioning and more
conversions
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22. Video drives buy-in,
builds trust, and inspires
confidence.
The businesses that
leverage it strategically
will win.
The time to act is now.
For a limited time you’ll
have the competitive
advantage.
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Rob Dawes
Creative Director & Owner, Briight
[email protected]