Robust Data Cloud Protection with MuleSoft-2.pptx

Robust Data Cloud Protection with MuleSoft

1. Ajay Kumar, Director SE, Salesforce Akshata Sawant , Developer Advocate, Salesforce Robust Data Cloud Protection with MuleSoft

2. Forward Looking Statements This presentation contains forward-looking statements about, among other things, trend analyses and statements regarding future events, anticipated growth and industry prospects, and our strategies, expectation or plans regarding product releases and enhancements. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, results or outcomes could differ materially from those expressed or implied by these forward-looking statements. The risks and uncertainties referred to above include those factors discussed in Salesforce's reports filed from time to time with the Securities and Exchange Commission, including, but not limited to: our ability to meet the expectations of our customers; uncertainties regarding Al technologies and its integration into our product offerings; the effect of evolving domestic and foreign government regulations; regulatory developments and regulatory investigations involving us or affecting our industry; our ability to successfully introduce new services and product features; our ability to execute our business plans; the pace of change and innovation in enterprise cloud computing services; and our ability to maintain and enhance our brands. Last updated: April 25, 2024

3. Coffee on us. The first 4,000 attendees to provide feedback on this event will receive a $5 Starbucks gift card. *Restrictions apply. See rules at sforce.co/survey-terms Open the Salesforce Events mobile app. Navigate to My Event. Select My Surveys. Complete four Session Surveys and present the completed Event Survey page at Badge Pickup to redeem.*

4. Developer Advocate, Salesforce Akshata Sawant Director, Solution Engineering, Salesforce Ajay Kumar

5. Data Management Is Complex Volume of data Siloed systems Integration time Maintenance costs Security & compliance Technical expertise Source: MuleSoft 2022 Benchmark Report Emerging Architectures for Modern Infrastructure, Unified Data Infrastructure (2.0) 36% of IT time is spent designing, building, and testing custom integrations

6. The Salesforce Pl atform Solves These Challenges Trust Layer Data Cloud Einstein Built-in AI & Copilot & Agents Core Metadata Platform Service Experience MuleSoft Industries Marketing Experience Tableau Sales Slack Service Revenue & Orders AppExchange & Custom Apps Industries Success Commerce & POS Workflows Mobile Web Voice Heroku Security Analytics Sandbox Identity Builders Search User Interface

7. Enrich & secure your data & actions MuleSoft + Data Cloud Connect Any Data Anywhere Harmonize all your data across any cloud, hard-to-reach, or on-prem system Automate Any Process Create automated workflows to turn AI insights into personalized experiences Secure Any Integration Manage all of your integrations and automations from a single pane of glass 27 % faster development Source: 2022 Salesforce Success Metrics Global Highlight.

8. Trust Layer Data Cloud Einstein Built-in AI & Copilot & Agents Core Metadata Platform Service Experience MuleSoft Industries Marketing Experience Tableau Sales Slack Service Revenue & Orders AppExchange & Custom Apps Industries Success Commerce & POS Workflows Mobile Web Voice Heroku Security Analytics Sandbox Identity Builders Search User Interface MuleSoft Unlocks External Data Sources Through APIs and SDKs ERPs SAP Oracle Netsuite Microsoft Dynamics Legacy Systems Databases Mainframe Homegrown On Premise SaaS Applications Workday Coupa Xero Zuora Anaplan Asana Docusign Jira ServiceNow Marketo Shopify Adobe Zendesk APIs & SDKs 300+ MuleSoft Connectors SAP

9. MuleSoft Puts Your Data Into Action Trust Layer Data Cloud Einstein Built-in AI & Copilot & Agents Core Metadata Platform Service Experience MuleSoft Industries Marketing Experience Tableau Sales Slack Service Revenue & Orders AppExchange & Custom Apps Industries Success Commerce & POS Workflows Mobile Web Voice Heroku Security Analytics Sandbox Identity Builders Search User Interface Distribute in Real Time Automated Workflows Event-driven Integrations ERP Mainframe Order Mgmt Database EMR Product Info SAP APIs & Tasks

10. On-Premise Connect to systems that run locally and stream data, helping solve networking challenges Transactional Leverage queuing, error handling, and delivery controls for ingestion Unstructured Use pre-built integrations for unstructured data ingestion and OCR for images Activation Respond to data events in Data Cloud and drive action in real time to any downstream system MuleSoft Uniquely Enhances Data Cloud in 4 Key Ways Key areas where MuleSoft complements Data Cloud 1 2 3 4

11. Data Cloud + MuleSoft Data Cloud OOTB Connectors How MuleSoft can add Extra Security Layer for Data Cloud Data Security (prior ingestion) No special treatment Anonymisation Tokenization Data Security for Systems of Activation Salesforce SaaS App On-premises Legacy Environments Activations outside of Salesforce **

12. Out of the box rulesets Govern Across The API Lifecycle Change Severity Adjust severity of each rule: Info, Warning, Violation Ruleset Development CLI Even easier to create, modify or manage Rulesets Modify Existing Rulesets Download Rulesets from Exchange and modify locally Custom Governance Rules Anypoint Best Practice Ruleset with over 30 best practices for APIs AsyncAPI Best Practices Set of 21 best practices for AsyncAPI 2.0.0 Authentication Security Best Practice Set of 14 security best practices for API authentication HTTPS Enforcement Ruleset to help ensure the use of HTTPS in APIs OWASP API Top 10 Top 10 API Security Risks checklist maintained by the OWASP API Security Project Open API Best Practice Set of 12 best practices for OpenAPI 3.0.x (compatible with OpenAPI 2.0) Catalog Best Practice Best practices for building an API repository API Experience Hub Best Practices Best practices for publishing APIs to a portal Documentation Best Practice Best practices for API Documentation API Management Best Practices Set of 7 best practices for API Manager Catalog Best Practice Best practices for building an API repository Design & Build Discover & Govern Manage & Secure Engage & Scale Coming Soon

13. Data Center Kubernetes Containers IBM Power Heroku Cloud Provider CloudHub Runtime Fabric Manage & Secure Any API Distributed management, with centralized control Anypoint API Manager CENTRAL CONTROL PLANE Anypoint Flex Gateway Distributed & ultrafast gateway Deploy to virtually any environment Anypoint API Manager Manage any API across distributed gateways with UI or CI/CD pipeline Anypoint Flex Gateway Embedded API Gateway Protect any API built on mule runtime Anypoint Flex Gateway Distributed & ultrafast gateway Deploy to virtually any environment Mule Gateway Embedded API Gateway Protect any API built on mule runtime Anypoint API Manager Manage any API across distributed gateways with UI or CI/CD pipeline Service A Flex Gateway Service B Gateway Flex Gateway Service C Gateway Flex Gateway Flex Gateway Mule Gateway

14. Demo Let us learn how to build robust Data Cloud Protection with MuleSoft

15. R ecap MuleSoft and Data Cloud operate in different categories and are solving distinct problems Yet, they are complementary and enhance each other’s capabilities MuleSoft is critical to Data Cloud’s success in 4 key areas

16. All the resources are right here Special thanks to Alex Martinez

17. Coffee on us. The first 4,000 attendees to provide feedback on this event will receive a $5 Starbucks gift card. *Restrictions apply. See rules at sforce.co/survey-terms Open the Salesforce Events mobile app. Navigate to My Event. Select My Surveys. Complete four Session Surveys and present the completed Event Survey page at Badge Pickup to redeem.*

18. Q&A