Romania marketing research for the companies

marketing research in Romania

1. HR RESEARCH February-March 2024

2. How Who When Where Computer Assisted Web Interviewing ( CAWI) Economically active population aged 18-64 living in Romania Sample Romania: 195 respondents RESEARCH DESIGN Romania in general February-March 2024

3. SOCIO- DEMOGRAPHIC PROFILE

4. 1 6 - 24 25 - 3 4 35 - 44 45 - 54 55 - 64 AGE GENDER A1. How old are you? A2. Gender Male Female 58% 42% 3% 2 1% 39% 12% 25% SOCIO-DEMOGRAPHIC PROFILE

5. Up to 2000 RON 2001-3000 RON 3001-4000 RON 4001-5000 RON 5001-6000 RON 6001-7000 RON 7001-8000 RON 8001-9000 RON More than 9000 RON MARITAL STATUS Married / Living together 77 % Single 22 % I prefer not to answer – 1% NUMBER OF PERSONS LIVING IN THE HOUSEHOLD 25% - 4 persons - 3 persons 28% 28% 7 % - 2 persons - 1 person (only me) 9% - 5 or more people HAVE KIDS 52% I prefer not to answer – 3% AVERAGE HOUSEHOLD INCOME D1. What is your marital status? D2. How many people, including you, live in your household? D3. Do you have children under the age of 18 living with you in your household? D4. Which of the following ranges does your monthly (net) income refer to? I don't know/No answer – 8 % In average : 4349 RON SOCIO-DEMOGRAPHIC PROFILE

6. Manager / Director Full-time employee Part-time employee Internships / volunteer Q1. What is your current employment situation? Q2. Which of the following occupational categories best describes your main activity (what do you do)? CURRENT EMPLOYMENT SITUATION OCCUPATION Shop Assistant/Agent Engineer Education/Training Production, Warehouse & Logistics Cashier/Commercial Employee IT/Telecommunications Call Center/Customer Support Finance/Accounting Administrative Staff - Secretariat Driver/Courier/Transport Marketing/PR/Media Safety and security Skilled/unskilled worker Auto mechanic Tailors Hotel or restaurant staff Babysitters - housekeepers HR Manager Data in % SOCIO-DEMOGRAPHIC PROFILE

7. RESEARCH RESULTS

8. Q3. From the list below, what are the 3 most important things you consider when looking for a job? Stable salary and additional related benefits Provide a work-life balance Flexible work schedule or remote work Motivating, non-authoritarian, open and transparent leadership Working conditions (modern, well-equipped, clean, comfortable workplace, etc.) Performance-based rewards/bonuses The work should be well-structured and defined Provide training and opportunities for career growth The workplace should be close to home Entry-level opportunities available (without experience) EXTERNAL FACTORS INFLUENCING THE CHOICE OF JOB Data in % Much less 45-54 | 47% Key external factors : Stable salary and additional related benefits Work-life balance Flexible work schedule Much less 25-34 | 3%

9. Work that provides me with security and stability Be valued and appreciated for my contributions Personal satisfaction and fulfillment, I want to feel like my work has a purpose and makes a positive impact No pressure or stress Feel respected and supported Sense of professionalism from colleagues and management Friendly work environment where I can develop interpersonal relationships with colleagues Work environment with values and missions aligned with mine Opportunity to express my opinion (to be heard) Team-building activities and company events Q4. З what are the 3 most important things you consider when looking for a job? Data in % Key internal factors : Security and stability Be valued and appreciated Personal satisfaction and fulfillment No pressure or stress INTERNAL FACTORS INFLUENCING THE CHOICE OF JOB

10. JOB SEARCH RESOURCES Q5. What sources do you generally use to search for job postings or apply for jobs? Data in % Preferably 45-54 | 24 % are the most popular job search sites in Romania EJOBS and BESTJOBS Recommendations from friends Local press / Newspapers Recruitment and staffing agencies Job fairs

11. POSSIBILITY TO CHANGE CURRENT JOB AND DESIRED SALARY Q7. Do you plan to change jobs in the next 6 months? ? Q7. Considering the economic situation in Romania, what would be the desired monthly net salary that you would like to receive in order to feel satisfied? DESIRED MONTHLY SALARY POSSIBILITY TO CHANGE THE CURRENT JOB WITHIN THE NEXT 6 MONTHS T2 В 53% В 2 В 47% Up to 2000 RON 2001-3000 RON 3001-4000 RON 4001-5000 RON 5001-6000 RON 6001-7000 RON 7001-8000 RON 8001-9000 RON More than 9000 RON Data in % Considering the possibility of changing jobs in the next six months 53 % In average : 5823 RON

12. THE DIFFERENCE BETWEEN THE DESIRED SALARY AND THE ACTUAL ONE D4. Which of the following ranges does your monthly (net) income refer to? Q7. Do you plan to change jobs in the next 6 months? ? Q7. Considering the economic situation in Romania, what would be the desired monthly net salary that you would like to receive in order to feel satisfied? DESIRED MONTHLY SALARY Up to 2000 RON 2001-3000 RON 3001-4000 RON 4001-5000 RON 5001-6000 RON 6001-7000 RON 7001-8000 RON 8001-9000 RON More than 9000 RON Data in % In average : ACTUAL HOUSEHOLD INCOME I don't know/No answer – 8 % Up to 2000 RON 2001-3000 RON 3001-4000 RON 4001-5000 RON 5001-6000 RON 6001-7000 RON 7001-8000 RON 8001-9000 RON More than 9000 RON 4349 RON In average : 5823 RON

13. Up to 2000 RON 2001-3000 RON 3001-4000 RON 4001-5000 RON 5001-6000 RON 6001-7000 RON 7000 RON and more Satisfaction Index = Average actual income Average desired salary ​ ×100% = RATIO OF DESIRED AND REAL WAGES The average actual salary is 75% of the average desired . 43 49 RON ​ 5823 RON ​ ×100% = 7 5% D4. Which of the following ranges does your monthly (net) income refer to? Q7. Considering the economic situation in Romania, what would be the desired monthly net salary that you would like to receive in order to feel satisfied?

14. CONCLUSIONS

15. 53% of respondents are interested in changing jobs in the next six months . The average desired salary is 5823 RON. And actual income only reaches 75% of this . The main resources of job search are sites : EJOBS and BESTJOBS. The most important external factors considered when choosing a job : Stable salary and additional related benefits Work-life balance Flexible work schedule The most important internal factors considered when choosing a job : Security and stability Be valued and appreciated Personal satisfaction and fulfillment No pressure or stress

16. WE WISH YOU EXCELLENT RESULTS IN YOUR WORK! Team 4Service Group