Red Herring Prospectus
Dated: November 01, 2024
100% Book Building Issue
Please read Section 26 and 32 of Companies Act, 2013
ROSMERTA DIGITAL SERVICES LIMITED
Our Company was incorporated as a private limited company with the name of “Rosmerta Digital Service Private Limited” under the Companies Act, 2013 vide certificate of
incorporation dated September 14, 2021, issued by Registrar of Companies, Delhi, bearing CIN U74999DL2021PTC386542. Further, our company was converted into a Public
Limited Company in pursuance of a special resolution passed by the members of our Company at the Extra- Ordinary General Meeting held on April 30, 2024 & name of our
Company changed from “Rosmerta Digital Services Private Limited” to “Rosmerta Digital Services Limited” & Registrar of Companies, Central Processing Centre has issued
a new certificate of incorporation consequent upon conversion dated June 03, 2024, bearing CIN: U74999DL2021PLC386542.
Registered Office: 402, 4th Floor, World Trade Tower, Barakhamba Lane, Connaught Place, Delhi, India, 110001
Corporate Office: 1
st
Floor, Plot No 66, Vatika Tower, Sector 44, Gurgaon, Sector 45, Haryana, India, 122003
Tel: +91-92894 80509; Fax: N.A., Website: www.rosmertadigital.com; E-mail:
[email protected]
Company Secretary and Compliance Officer: Mr. Kuntal Kar
OUR PROMOTERS: M/S ROSMERTA TECHNOLOGIES LIMITED, M/S SHREE BANKEY BIHARI FAMILY TRUST, MR. KARN VIVEK NAGPAL, MR. KARTICK
VIVEK NAGPAL
THE ISSUE
INITIAL PUBLIC OFFERING UP TO 1,40,36,000 EQUITY SHARES OF RS. 2/- EACH (“EQUITY SHARES”) OF ROSMERTA DIGITAL SERVICES LIMITED
(“RDSL” OR THE “COMPANY”) FOR CASH AT A PRICE OF RS. [●]/- PER EQUITY SHARE (THE “ISSUE PRICE”), AGGREGATING TO RS. [●]
THOUSANDS (“THE ISSUE”). OUT OF THE ISSUE, UP TO 7,03,000 EQUITY SHARES AGGREGATING TO RS. [●] THOUSANDS WILL BE RESERVED
FOR SUBSCRIPTION BY MARKET MAKER (“MARKET MAKER RESERVATION PORTION”). THE ISSUE LESS THE MARKET MAKER
RESERVATION PORTION I.E. ISSUE OF UP TO 1,33,33,000 EQUITY SHARES OF FACE VALUE OF RS. 2/- EACH AT AN ISSUE PRICE OF RS. [●]/- PER
EQUITY SHARE AGGREGATING TO RS. [●] THOUSANDS IS HEREINAFTER REFERRED TO AS THE “NET ISSUE”. THE ISSUE AND THE NET ISSUE
WILL CONSTITUTE 26.44% AND 25.12%, RESPECTIVELY OF THE POST ISSUE PAID UP EQUITY SHARE CAPITAL OF OUR COMPANY.
THE FACE VALUE OF THE EQUITY SHARES IS RS.2/- EACH AND THE FLOOR PRICE AND CAP PRICE ARE 70 TIMES AND 73.5 TIMES OF THE
FACE VALUE OF THE EQUITY SHARES, RESPECTIVELY.
This Issue is being made through the Book Building Process, in terms of Rule 19(2)(b) of the Securities Contracts (Regulation) Rules, 1957, as amended (“SCRR”) read with Regulation 229 of the SEBI ICDR
Regulations and in compliance with Regulation 253 of the SEBI ICDR Regulations wherein not more than 50.00% of the Net Issue shall be available for allocation on a proportionate basis to Qualified Institutional
Buyers (“QIBs”) (the “QIB Portion”), provided that our Company in consultation with the BRLMs may allocate up to 60.00% of the QIB Portion to Anchor Investors on a discretionary basis (“Anchor Investor
Portion”). One-third of the Anchor Investor Portion shall be reserved for domestic Mutual Funds, subject to valid Bids being received from the domestic Mutual Funds at or above the Anchor Investor Allocation
Price in accordance with the SEBI ICDR Regulations. In the event of under-subscription or non-allocation in the Anchor Investor Portion, the balance Equity Shares shall be added to the QIB Portion (other than the
Anchor Investor Portion) (“Net QIB Portion”). Further, 5.00% of the Net QIB Portion shall be available for allocation on a proportionate basis to Mutual Funds only, and the remainder of the Net QIB Portion shall
be available for allocation on a proportionate basis to all QIB Bidders, including Mutual Funds, subject to valid Bids being received at or above the Issue Price. However, if the aggregate demand from Mutual Funds
is less than 5.00% of the Net QIB Portion, the balance Equity Shares available for allocation in the Mutual Fund Portion will be added to the remaining Net QIB Portion for proportionate allocation to QIBs. Further,
not less than 15.00% of the Net Offer shall be available for allocation on a proportionate basis to Non-Institutional Investors and not less than 35.00% of the Net Offer shall be available for allocation to Retail
Individual Investors in accordance with the SEBI ICDR Regulations, subject to valid Bids being received from them at or above the Issue Price. Further, Equity Shares will be allocated on a proportionate basis to
Eligible Employees applying under the Employee Reservation Portion, subject to valid Bids received from them at or above the Issue Price. All Bidders, other than Anchor Investors, are required to participate in the
Offer by mandatorily utilising the Application Supported by Blocked Amount (“ASBA”) process by providing details of their respective ASBA Account (as defined hereinafter) in which the corresponding Bid
Amounts will be blocked by the Self Certified Syndicate Banks (“SCSBs”) or under the UPI Mechanism, as the case may be, to the extent of respective Bid Amounts. Anchor Investors are not permitted to participate
in the Offer through the ASBA process. For details, see “Issue Procedure” on page 374.
RISKS IN RELATION TO FIRST ISSUE
This being the first public issue of our Company, there has been no formal market for our Equity Shares. The face value of the Equity Shares of our Company is Rs.2/. The
Issue Price, Floor Price or the Price band as stated under the chapter titled “Basis for the Issue Price” beginning on page 128 of this Red Herring Prospectus should not be
taken to be indicative of the market price of the Equity Shares after such Equity Shares are listed. No assurance can be given regarding an active and/or sustained trading in
the Equity Shares or regarding the price at which the Equity Shares will be traded after listing.
GENERAL RISKS
Investments in equity and equity-related securities involve a degree of risk and investors should not invest any funds in this Issue unless they can afford to take the risk of
losing their investment. Investors are advised to read the risk factors carefully before taking an investment decision in this Issue. For taking an investment decision, investors
must rely on their own examination of our Company and this Issue, including the risks involved. The Equity Shares have not been recommended or approved by the Securities
and Exchange Board of India (“SEBI”), nor does SEBI guarantee the accuracy or adequacy of the contents of this Red Herring Prospectus. Specific attention of the investors
is invited to the section titled “Risk Factors” beginning on page 28 of this Red Herring Prospectus.
ISSUER’S ABSOLUTE RESPONSIBILITY
Our Company, having made all reasonable inquiries, accepts responsibility for and confirms that this Red Herring Prospectus contains all information with regard to our
Company and the Issue which is material in the context of this Issue, that the information contained in this Red Herring Prospectus is true and correct in all material aspects
and is not misleading in any material respect, that the opinions and intentions expressed herein are honestly held and that there are no other facts, the omission of which
make this Red Herring Prospectus as a whole or any of such information or the expression of any such opinions or intentions misleading in any material respect.
LISTING
The Equity Shares of our Company offered through this Red Herring Prospectus are proposed to be listed on the SME Platform of BSE Limited in terms of the Chapter IX of
the SEBI (ICDR) Regulations, 2018 as amended from time to time. Our Company has received an approval letter dated October 23, 2024 from BSE Limited for using its
name in the Red Herring Prospectus for listing of our shares on the SME Platform of BSE Limited. For the purpose of this Issue BSE Limited shall be the Designated Stock
Exchange.
BOOK RUNNING LEAD MANAGER S TO THE ISSUE REGISTAR TO THE ISSUE
NARNOLIA FINANCIAL SERVICES LIMITED
Address: 201, 2nd Floor, Marble Arch, 236 B A.J.C
Bose Road, Kolkata, West Bengal- 700020, India
Telephone: : 012 417954664
Phone No.:+91- 8130678743
Email:
[email protected]
Website: www.narnolia.com
Contact Person: Mr. Pankaj Pasi
SEBI Registration Number: INM000010791
CIN: U51909WB1995PLC072876
BEELINE CAPITAL ADVISORS PRIVATE LIMITED
Address: B 1311-1314, Shilp Corporate Park, Near Rajpath
Club, Rajpath Rangoli Road, Sarkhej-Gandhinagar Hwy,
Ahmedabad- 380054, Gujarat, India.
Telephone: +91-79-48407357
Email:
[email protected]
Website: www.beelinemb.com
Contact Person: Mr. Nikhil Shah
SEBI Registration Number: INM000012917
CIN: U67190GJ2020PTC114322
LINK INTIME INDIA PRIVATE LIMITED
C-101, 1st Floor, 247 Park, Lal Bahadur Shastri Marg,
Vikhroli (West) Mumbai, Maharashtra – 400083,
India
Telephone: +91 8108114949
Email:
[email protected]
Website: www.linkintime.co.in
Contact Person: Ms. Shanti Gopalkrishnan
SEBI Registration Number: INR000004058
CIN: U67190MH1999PTC118368
BID/ISSUE PERIOD
*Anchor Bid opens on: November 14, 2024 Bid/ Issue open on: November 18, 2024 Bid/ Issue Closes on: November 21, 2024
*Our Company in consultation with the BRLMs shall consider participation by Anchor Investors in accordance with the SEBI ICDR Regulations. The Anchor Investor
Bid/Issue Period shall be one Working Day prior to the Bid/Issue Opening Date.