Royal biryani induction in india with the help of marketing mix

this ppt is about how to establish a well established brand in new region/country

1. Royal Biryani House Here is where your presentation begins Here is where your presentation begins PROBLEM STATEMENT 1. Market Saturation : Entering Hyderabad’s saturated market dominated by Paradise(25%), Bawarchi (15%),and Shadaab (12%). 2. Consumer Loyalty: High brand loyalty towards traditional biryani outlets. 3 . Challenge: How can Royal Biryani House differentiate itself and capture the market share. Here is where your presentation begins Here is where your presentation begins Here is where your presentation begins COMPETITOR ANALYSIS : 25% market share : 15% market share : 12% market share : 10% market share PRIMARY RESEARCH 1. Rs. 1500 crore: Hyderabad’s organized sector biryani market size. 2. Every 6 th order in India is Biryani 3. Over 13 million biryani orders placed in Hyderabad via Swiggy in just 12 months . 4. 15% annual growth rate of biryani market across India. INDUSTRY ANALYSIS Market Growth : Indian biryani market growing at 15% annually . Online Ordering : Swiggy,Zomato reported over 2 biryani order every second nationwide. Rise of cloud kitchen due to increase in demand for home delivery . Trends : Preference for premium dining experience. Increased emphasis on sustainability.

2. Royal Biryani House PROBLEM STATEMENT 1. Market Saturation : Entering Hyderabad’s saturated market dominated by Paradise(25%), Bawarchi (15%),and Shadaab (12%). 2. Consumer Loyalty: High brand loyalty towards traditional biryani outlets. 3 . Challenge: How can Royal Biryani House differentiate itself And capture the market share. PRIMARY RESEARCH 1. Rs. 1500 crore: Hyderabad’s organized sector biryani market size. 2. Every 6 th order in India is Biryani 3. Over 13 million biryani orders placed in Hyderabad via Swiggy in just 12 months . 4. 15% annual growth rate of biryani market across India. INDUSTRY ANALYSIS 1. Market Growth : Indian biryani market growing at 15% annually . 2. Online Ordering : Swiggy,Zomato reported over 2 biryani order every second nationwide. 3. Rise of cloud kitchen due to increase in demand for home delivery . 4. Trends : Preference for premium dining experience. 5. Increased emphasis on sustainability.

3. Aggressive Marketing Campaign: Promoting 2 months prior launch. 1. Advertising Channels: Hoarding at key locations(airport, IT hubs, malls) Newspaper ads and all types of print media. Social media platforms: Instagram, Facebook, WhatsApp. Influencer ma rketing with local food bloggers. 2. Pre-launch Events : Offer trials to influencers to create hype. Countdown campaings in Swiggy, Zomato, Uber Eats a week before launch 3. Unique Selling Propositions (USP): Lavish Dining Experience- Royal ambience reflecting the rich tradition of biryani. Varieties- 10 different regional biryanis under one roof. Authenticity- Traditional recipe with premium ingredients CHALLENGES AND OPPORTUNITIES 1. Opportunities: High demand for biryani in Hyderabad. Gap in market for premium, royal dining experience. Increasing awareness and demand for sustainable practices. Corporate catering opportunities. 2. Challenges: Strong competition with established companies. Price sensitivity among consumers. Need to maintain authenticity while while introducing variety. Balancing between offering a luxary experience STRATEGIC TIE-UP 1. Partnerships with: Malls and Corporate Offices: Established food outlets or kiosks. Airline: Provide in-flight meals. Event Organizers: Cater for weddings, conferences, and festivals. 2. Benefits: Increased brand visibility. Diversified revenue streams. Access to a wider customer base. Building customer trust and credibility. QUALITY IN EVERY BITE Rice: Premium Dehradun basmati rice. Spices: Authentic spices sourced from Kerala. Dry Fruits: High-quality nuts from Kashmir. Meat: Fresh, locally sourced chicken and mutton from Hyderabad. PRICING MARKET ENTRY STRATEGY

4. AMBIENCE AND PACKAGING Ambience: Royal Luxurious Décor: Grand entrance, plush seating, mood lighting. Traditional Themes: Classic music, art installations, signature scents. Exceptional Services: Staff trained in royal hospitality, greeting customers warmly. Décor walls depicting origin of biryani and ancient tales related to it. Packaging: Materials: Sustainable bamboo and bagasse boxes with elegant matte finish. Design: Embossed texture, deep rich colors, gold accents. Reusable Bags: Jute canvas bags promoting the brand and eco-friendliness.

5. INTRODUCTION Do you know what helps you make your point very clear? Lists like this one: They’re simple You can organize your ideas clearly You’ll never forget to buy milk! And the most important thing: the audience won’t miss the point of your presentation

6. 01 OUR COMPANY You can enter a subtitle here if you need it

7. MERCURY It’s the closest planet to the Sun VENUS Venus has a beautiful name MARS Mars is actually a very cold place 1950 1975 1990 OUR HISTORY

8. 2000 2010 TODAY MERCURY It’s the closest planet to the Sun SATURN Saturn is a gas giant with rings MARS Mars is actually a very cold place OUR HISTORY

9. ABOUT US You can give a brief description of the topic you want to talk about here. For example, if you want to talk about Mercury, you can say that it’s the smallest planet in the entire Solar System and it’s really hot there

10. OUR PHILOSOPHY MERCURY It’s the closest planet to the Sun and the smallest one in the Solar System VENUS Venus has a beautiful name and is the second planet from the Sun MARS Despite being red, Mars is actually a cold place. It’s full of iron oxide dust

11. OUR SERVICES MERCURY It’s the closest planet to the Sun VENUS Venus is the second planet from the Sun JUPITER Jupiter is the biggest planet of them all SATURN It’s composed of hydrogen and helium MARS Mars is actually a very cold place NEPTUNE It’s the farthest planet from the Sun

12. VENUS Venus is the second planet from the Sun JUPITER It’s the biggest planet in the Solar System OUR BEST SELLERS MARS Despite being red, Mars is a cold place SATURN Saturn is a gas giant and has several rings

13. OUR STRENGTHS STRENGTH 1 STRENGTH 2 Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than the Moon Venus has a beautiful name and is the second planet from the Sun. It’s hot and has a poisonous atmosphere

14. AWESOME WORDS

15. 1 2 3 OUR LOCATIONS LOS ANGELES Mercury is a small planet MIAMI Venus has a beautiful name NEW YORK Jupiter is a very big planet 1 2 3

16. —SOMEONE FAMOUS “This is a quote, words full of wisdom that someone important said and can make the reader get inspired.”

17. CUSTOMER PROFILE GENDER AGE INTERESTS FASHION NECKLACES BUSINESS BRACELETS Men Women between 35-60 between 30-65 WATCHS RINGS 100 75 50 25 Men 30% Women 70% 25

18. 23% Venus is the second planet from the Sun 45% Jupiter is the biggest planet of them all 78% Despite being red, Mars is a cold place OUR NUMBERS

19. 123,456,789 Big numbers catch your audience’s attention

20. OUR GROWTH Follow the link in the graph to modify its data and then paste the new one here. For more info, click here 2005 Mercury is a small planet 2015 Earth is where we all live 2010 Venus has a beautiful name 2020 Mars is actually a cold place

21. 01 02 03 04 THIS IS A TABLE CONCEPT CONCEPT CONCEPT CONCEPT PRODUCT 1 $1,300 $1,700 $2,200 $2,600 PRODUCT 2 $1,400 $1,800 $2,300 $2,700 PRODUCT 3 $1,500 $1,900 $2,400 $2,800 PRODUCT 4 $1,600 $1,100 $2,500 $2,900

22. A PICTURE IS WORTH A THOUSAND WORDS

23. “ “ “ STATEMENTS JENNA DOE Mercury is the closest planet to the Sun and the smallest one in the Solar System. This planet's name has nothing to do with the liquid metal TIMMY JIMMY Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot, even hotter than Mercury, and its atmosphere is extremely poisonous SUSAN BONES Earth is the third planet from the Sun and the only one that harbors life in the Solar System. This is where we all live

24. AWARD 1 AWARD 2 Mercury is the closest planet to the Sun and the smallest one in the Solar System—it’s only a bit larger than the Moon Venus has a beautiful name and is the second planet from the Sun. It’s hot and has a poisonous atmosphere AWARDS

25. OUR WEBSITE You can replace the image on the screen with your own work. Just right-click on it and select “Replace image”

26. OUR TEAM JENNA DOE You can speak a bit about this person here TIMMY JIMMY You can speak a bit about this person here SUSAN BONES You can speak a bit about this person here The royal Biryani House

27. THANKS Do you have any questions? [email protected] [phone] yourcompany.com Please keep this slide for attribution

28. LUXURY SHOP ICON PACK

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30. RESOURCES Did you like the resources on this template? Get them for free at our other websites. Photos Flat lat elegant bride jewellery Copy-space elegant bride jewellery Bride accessories on table Portrait elegant old man wearing suit Portrait of elegant older woman posing and being happy Portrait of young asian woman posing in autumn clothes Icons Icon pack: Luxury shop

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