SaaStr Annual 2024: AI in GTM: What's Really Working in Practice with Seismic, Sprout Social, and Deepgram

So many companies are piloting AI to see if they can accelerate their marketing, improve conversion rates for the BDRs, or drive more sales productivity. How are some top marketing leaders using AI today, not just in pilot, but in practice? What's generating real ROI?

1. AI in GTM: What’s Really Working Marcel Santilli CMO Deepgram Marino Fresch VP of Marketing Sprout Social Paige O’Neill CMO Seismic

2. AI-Led Growth 🦾 in 3 months 24x+ Growth in 3 months

3. Key Takeaways

4. 🧠 Imagine you have 100 new employees starting tomorrow reporting to you, how would your job change?

5. 📥 If you had to delegate 100% of your job starting tomorrow, how would you do it?

6. Takeaways 🐣 Become native to this technology 🧩 Take a first principles approach to your work 🧠 You can’t delegate to AI what you can’t delegate to another human 🌀 Start to integrate AI into every workflow

7. People we follow Practitioners Liza Adams Mike Kaput Nicole Leffer Allie K. Miller Christopher Penn Researchers Dr. Jim Fan Geoffrey Hinton Yann LeCun Dr. Fei-Fe Li Ethan Mollick Execs / Entrepreneurs Sam Altman Dario Amodei Demis Hassabis Andrew Ng Paul Roetzer Media Karen Hao Lex Fridman Cade Metz The Verge The Information Paul Roetzer & Mike Kaput at the Marketing AI Institute CMO AI Advisors - Liza Adams, Nicole Leffer Our vendors - OpenAI, Google, Microsoft, Writer, 6Sense, Klue, Drift, Synesthesia, Splash, Salesforce and more…

8. THANK YOU!

9. NEXT UP: State of the Cloud 2024: The Cloud AI Era Timothy Young CEO Jasper Rami Karabibar CEO & Founder EvenUp Julia Chapin COO Abridge Kate Jensen Head of Revenue Anthropic Sameer Dholakia Partner Bessemer Venture Partners