SaaStr Annual 2024: Going Multi-Product in the Age of AI with Webflow, Rubrik, Zoom, and ProductBoard

The integration of AI and machine learning isn't just an option. In this session, moderated by Rachel Wolan, Chief Product Officer of Webflow, we'll delve into key considerations and actionable steps for proactively integrating AI into your core product offerings to stay ahead of the curve and future-proof your products to meet model changes. This session will discuss:

- How are you leveraging AI and ML to drive growth and surface new behavior patterns such as predicting customer behavior and product offerings?
- How to think about disrupting your core product with AI before you get disrupted?
- How to think about disrupting competitors using AI?
- How to use your platform to distribute AI products? Giving distribution to other companies building AI products on your platform?

How do you think about future-proofing yourself from model changes and staying ahead of improvements?

1. Going Multi-product in the Age of AI Hubert Palan CEO Productboard Mahesh Ram Head of AI Product Zoom Anneka Gupta Chief Product Officer Rubrik Rachel Wolan Chief Product Officer Webflow

2. Integrating AI into SaaS products isn’t just an option – it’s a necessity.

3. Why is AI essential in building modern SaaS products?

4. How different is it to build an AI-First v. SaaS+AI company?

5. 94% of IT decision makers at enterprise organizations surveyed agree that Zoom AI Companion is extremely or very trustworthy 1.2M accounts and 57% of Fortune 500 companies have enabled AI Companion The smart assistant that empowers you to increase productivity, improve team effectiveness, and enhance skills. High quality, Easy to use, Platform wide, and Trusted AI Companion is now available in 12 Zoom products at no additional cost w/paid license

6. How do you disrupt and future-proof the core with AI?

7. Data Threat Engine Machine Learning Powered Threat Detection SentryAI Deep Learning From Customer Telemetry Ruby Rubrik Security Cloud’s AI Companion AI Data Governance Discovering, Monitor, and Securing Sensitive Data DSPM Data Security Posture Management Machine Learning Security Intelligence Automated Security Recommend-ations Predictive Deep Learning Proactive Support & Customer Success Generative AI Interactive & Guided Security Insights Rubrik’s AI Portfolio

8. 9 Support customers in their darkest hour by accelerating cyber investigation and recovery Provides clear, step-by-step guidance on recovering data from security incidents Helps organizations scale security and incident response operations when cyber attacks occur. Cyber incident response and recovery Ruby: AI-Aided Threat Response

9. ⚡️Lightning Round

10. What’s something about your company that we don’t know?

11. How do you think agentic AI will impact SaaS?

12. What do you see in AI that may not be obvious?

13. THANK YOU!

14. UP NEXT: A Playbook for Vertical SaaS: From $10M to $1B Wyatt Jenkins Chief Product Officer Procore Technologies