SaaStr Annual 2024: If You Can’t Beat Em, Join Em: Considerations for Marketers in the Age of AI with Carta

With AI infiltrating all aspects of life, it's no surprise that the technology is impacting marketing. The marketing landscape has changed, with traditional channels losing effectiveness. Carta CMO Nicole Baer is focused on adapting strategies to embrace AI rather than resist it. Carta has successfully marketed to founders via search, but with the rise of AI, the company has had to evolve its tactics to match new content consumption trends, such as with Google’s AI Overviews. Nicole will discuss how her team is diversifying marketing channels to reach customers and create content that resonates. She will educate fellow marketers on embracing AI’s impact on marketing while retaining control over their content where possible.

1. If you can’t beat ‘em, join ‘em: Considerations for marketers in age of AI Nicole Baer CMO Carta

2. 25+ Years in Tech: Navigating Rapid Changes in Content Consumption Channels

3. 57% of marketers feel pressure to learn AI, or risk becoming irrelevant. HubSpot AI Trend Report

4. High-performing marketing teams are 2.5x more likely than underperformers to have integrated AI into their operations. Salesforce AI is Marketers’ Top Priority – And Biggest Headache

5. AI helps humans do the things that are PATTERN RECOGNIZING TEDIOUS EXPENSIVE

6. Why use AI for market research AI as a creative partner Startup Advantage for AI in marketing Three Topics For Today 1 2 3

7. RECOMMENDATION 1 AI can be incredibly powerful for market research

8. AI helps humans do the things that are PATTERN RECOGNIZING TEDIOUS .. AND EXPENSIVE

9. RECOMMENDATION 2 Use AI (carefully) for creative or brand work.

10. WATCHOUT: The Biggest Concerns of AI is Context Collapse

11. RECOMMENDATION 3 Use AI developments in your favor.

12. Traditional Power Players in Marketing Are Being Disrupted - To Startups’ Advantage Advertising Agencies MarTech Stack

13. Shh … many enterprise companies can’t onboard AI tech at the same speed as startups .. right now.

14. Final thoughts

15. Train your marketing team to train the AI

16. We still need eyeballs on marketing content - be sure to protect your brand 👀

17. Thank you and come by our booth #SG205

18. UP NEXT: Top 5 Learnings from Running 10,000’s of A/B Experiments: Driving Higher Team Velocity, Customer Satisfaction, and Revenue Eleonora Palmaro Senior Product Manager Booking.com Joshua Wood Director Business Travel Booking.com