Safe Driving Technologies that help special individuals
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5 slides
Jun 10, 2024
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About This Presentation
Safe Driving Tips: Problem and solutions for the impaired
Size: 8.91 MB
Language: en
Added: Jun 10, 2024
Slides: 5 pages
Slide Content
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Down Right Driving's new SAFE-Drive system is a cutting-edge smart technology designed specifically for people with Down syndrome, Autism spectrum disorder and similar disabilities. Differentiation Driver behavior tracking alerts Integrate into pre-existing systems and platforms Predict surroundings and respond to external factors in real-time Prevent collisions before they occur Adapt to driver's needs AI embedded driving aid (non-autopilot) See around corners with sound Full self-driving capability (non-friendly/unsafe for people with disabilities) SAFE-Drive * * * * * * * Competitors * * Built-in Sensors Driver behavior
Segment 1: Down syndrome drivers Marketing Plan Segment 2: Autism spectrum disorder drivers Creative Marketing Strategy: Segment 3: Epilepsy drivers • Create a fun, educational, mobile-friendly eCommerce website • Digital marketing/web analytics (SEM, SEO, E-Mail, Social Media) • Launch a referral program • Turn product into a challenge • Start with an exclusive beta • Attend trade shows/conventions • Get featured in a major publication • Reach out to specific communities • Become product's biggest user • Host a contest • Convert users of a competing product • Bribe new customers with cash • Connect with another brand • Give out free T-shirts • Emphasize social cause of product • Make national headlines • Create a viral explainer video • Book a flash mob • Feature customers success and productive journey • Personalize everything • Digital automation of all processes and workflows • Find sponsors/unusual sponsors for bulk orders