Sagar 3798676677888i8999 777kashyap.pptx

Marketing analysis

1. Presented By: SAGAR KASHYAP ‘‘ANALYSIS THE FACTORS IMPACTING ON TWO WHEELER EV LOAN" Under the Supervision: MR. NIKHIL TRIPATHI Harlal Institute of Management & Technology, Greater Noida Submit in partial fulfilment of the requirements for the degree of Master of Business Administration

2. The demand for two-wheeler electric vehicles (EVs) and the factors influencing their purchase decisions, particularly in India, are crucial aspects to consider when analyzing the impact on the demand for loans related to these vehicles. Several key factors play a significant role in shaping consumer behavior and loan demand in this sector. In recent years, there has been a significant surge in the adoption of electric vehicles globally, driven by concerns over climate change, air pollution, and the depletion of fossil fuel reserves. Two-wheeler EVs, in particular, have gained traction in various markets due to their affordability, efficiency, and suitability for urban commuting. However, despite the growing popularity of twowheeler EVs, the uptake of EV loans for these vehicles remains a critical aspect of the transition to sustainable mobility. Introduction

3. Purpose of the Study: Due to high upfront prices, range anxiety, insufficient charging stations, Understanding the factors influencing two-wheeler EV loan demand requires a multifaceted analysis encompassing several key dimensions: 1. To Know about Adoption of Electric Two-wheelers (e2Ws) in India 2. Consumer Perception Awareness 3. To Know Economic Consideration & Government Support 4. To Know about future prospects of EV in Ind ia

4. The adoption of electric vehicles (EVs) is a growing trend globally, with a particular focus on twowheeler EVs in India. Understanding the factors influencing customer adoption of electric twowheelers , especially in the context of loan demand, is crucial for promoting sustainable mobility and reducing environmental impact, electric vehicles (EVs) is currently one of the areas that is heavily explored, and many studies have been conducted on this topic. Potential buyers of electric vehicles consider price, driving range, and longer time required to charge the batteries drawbacks when compared to traditional automobiles Lin & Wu (2018). Many previous studies on EV have demonstrated that the following variables influence consumer adoption: Price, Charging Infrastructure, Environmental awareness, Social Reinforcement & Perceived Economic Benefits. Price Charging Infrastructure Literature Review

5. Social Reinforcement Perceived Economic Benefits Environmental Awareness Industry Perspectives and Research Findings: Research by Kumar and Sanjeevikumar (2019) highlighted challenges faced by electric vehicles in India, such as range anxiety due to inadequate charging infrastructure. They emphasized the importance of battery technology and charging infrastructure in enhancing the viability of electric vehicles. Additionally, Selva and Arunmozhi (2020) explored customer perceptions of electric vehicles globally, emphasizing the role of consumer trust in influencing purchase decisions. Their findings underscored the need for effective marketing strategies and consumer education to drive EV adoption

6. Research Methodology The adoption of electric two-wheelers (E2Ws) is a crucial component of India's efforts to transition towards sustainable mobility and reduce its dependence on fossil fuels. However, the uptake of E2Ws has been relatively slow, partly due to the high upfront costs and concerns over charging infrastructure availability. In this context, understanding the factors that influence the demand for E2W loans is important for policymakers, financiers, and manufacturers to devise effective strategies to accelerate E2W adoption Research Methodology

7. The data content of data analysis and interpretation, based on the provided sources, focuses on the impact of factors influencing the demand for two-wheelers, particularly in the post-pandemic scenario. The key findings suggest that a shift towards personal mobility due to the pandemic has led to increased interest in two-wheelers over cars. Commuters are more inclined to purchase bikes as they are seen as a more affordable option, especially considering the ease of servicing EMI payments for bike loans compared to car loans. This data underscores the importance of affordability and financial considerations in consumer decision-making regarding vehicle purchases, particularly in the context of economic challenges brought about by the pandemic. Data Analysis and Interpretation

8. Since the introduction of Electric Vehicles (EVs) into the consumer market, the most important question has been how to persuade people to adopt this product. This is a very challenging mission for the industry and governments due to the nature of the product. It is a revolutionary innovation which means that it imposes major shifts in driving behavior. The adoption rate however is slowly growing worldwide. Previous studies have shed light on the mechanism in which consumer's express willingness to purchase EVs, mainly from the perspective of instrumental attributes (the perceived functional aspects of EVs) and the environmentalism values. The transition towards sustainable mobility is a global imperative, and the adoption of electric two-wheelers (E2Ws) is a crucial component of this shift in India. This research project has delved into the multifaceted factors that influence the demand for E2W loans, drawing insights from academic research, government data, and industry perspectives. Conclusion

9. Based on the synthesis of previous research, government policies, company perspectives, and consumer behaviors outlined in the literature review, several recommendations can be proposed to enhance two-wheeler EV loan demand in India. These recommendations aim to address key barriers and capitalize on opportunities to promote the widespread adoption of electric two-wheelers through accessible and attractive financing options. Strengthen Consumer Awareness and Education Initiatives Expand Financial Incentives and Subsidies Develop Innovative Financing Models Recommendations

10. Inumarthi , S., & Ram Kishen , Y. (2023). Key factors to analyze the customer adoption of electric two-wheelers in India. Academy of Marketing Studies Journal, 27(4), 1-8 .  Asian Development Bank. ( n.d .). Resolving Demand-Side Issues in Electric Vehicle Financing in India. Retrieved from https:// www.adb.org /sites/default/files/publication/945841/sawp-099-electric-vehiclefinancing-india.pdf  Falvo , M. C., et al. (2014). Initial cost considerations in electric vehicle purchases. Journal of Sustainable Transportation, 12(3), 45-58.  Powar , R., & Patil , S. (2022). Financial considerations in electric vehicle purchases: A consumer perspective. Electric Vehicle Research, 8(2), 112-125.  NITI Aayog . (2022). Forecasting Penetration of Electric Two-Wheelers in India. Retrieved from https:// www.niti.gov.in /sites/default/files/2022-06/ForecastingPenetrationofElectric2W_28-06.pdf  Almansour , M. (2022). Electric vehicles (EV) and sustainability: Consumer response to twin transition, the role of e businesses and digital marketing. Technology in Society, 71, 102135.  Bjerkan , K.Y., Nørbech , T.E., & Nordtømme , M.E. (2016). Incentives for promoting battery electric vehicle (BEV) adoption in Norway. Transportation Research Part D: Transport and Environment, 43, 169-180.  Carley , S., Krause, R. M., Lane, B. W., & Graham, J. D. (2013). Intent to purchase a plugin electric vehicle: A survey of early impressions in large US cites. Transportation Research Part D: Transport and Environment, 18, 39-45.  Chéron , E., & Zins , M. (1997). Electric vehicle purchasing intentions: The concern over battery charge duration. Transportation Research Part A: Policy and Practice, 31(3), 235- 243.  Coffman, M., Bernstein, P., & Wee, S. (2017). Electric vehicles revisited: a review of factors that affect adoption. Transport Reviews, 37(1), 79-93.  Eccarius , T., & Lu, C.C. (2020). Adoption intentions for micro-mobility–Insights from electric scooter sharing in Taiwan. Transportation research part D: transport and environment, 84, 102327. References