Sales Promotion Advertising And Distribution Channels PowerPoint Presentation Slides

SlideTeam1 399 views 61 slides Nov 29, 2018
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About This Presentation

Need an engaging PowerPoint presentation related to sales and advertising promotion? Look no futher as our team of experts have made 61 slides content-ready Sales Promotion Advertising And Distribution Channels PowerPoint Presentation Slides just for you. Using this complete deck PPT sample will not...


Slide Content

Sales Promotion
Advertising &
Distribution Channels
Your Company Name

Agenda
2
01
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Agenda

Channel Marketing Strategy
3
01
02
03
04
Nature of Intermediaries
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Market Factors
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Product Factors
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Competitors
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Channel Marketing Strategy
4
Competitor
Analysis
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Distribution
Channel Analysis
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Marketing Strategy
Development
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Consumer
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Market
Analysis
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Channel Marketing Planning
5
Geographic
presence/reach
Target
market
Vertical market
expertise
Core competencies &
solution differentiation
Revenue/
size
Vendor
relationships
Routes to market &
distribution strategy
0701
02
03
04
05
06

Launch Plan at a Glance
6
02
Business
Model
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05
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Launch
01
Ideation
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Market
Planning
04
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Product
Design
03
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Customer
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07
Development
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SEP OCT NOV DEC JAN FEB MAR

Launch Plan at a Glance
7
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Ideation
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Development
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Customer
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Business
Model
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Product
Design
01 07060503 0402

Our Channel Products
8
Product
01
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Product
04
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Product
02
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Product
03
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Product
05
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Our Channel Products
9
Product 01
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Product 02
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Product 03
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Currently Active Channels
10
Product
Knowledge
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Selling Computing
Product
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Pricing
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Certain Brand
Incentives
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Currently Active Channels
11
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Certain Brand
Incentives
Pricing
Selling Computing
Products
Product
Knowledge

Who is Your Buyer
12
Demographics
01
Psychographics
02
Biographic
03
Modality
06
Motivation
05
Relationships
04
Your
Buyer
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Buyer’s Journey
13
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Explore
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Buy
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Engage
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Evaluate

Buyer’s Journey
14
Buyer’s
Journey
•Learn about approaches
•Identify opportunity
•Feel need or pain
Discover
•Identify solutions
•Build a business case
•Commit to change
Explore
•Choose approach
•Compare alternatives
•Consider risks
Evaluate
•Measure results
•Adopt and use
•Deploy or launch
Buy
•Select vendor
•Check references
Engage

Buyer’s Journey
15
Lead
Anonymous
Prospect
Qualified Opportunity
Closed Won
Post Sale
Lead
01
02
03
04
05
06
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Our Channel Partners
16
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Partner 01
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Partner 02
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Partner 03
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Partner 04

17
Target Customer
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Measure Potential Channel Partners
18
Competencies
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Capacities
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Capabilities
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Measure Potential Channel Partners
19
Competencies
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Capacities
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Capabilities
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3C’s

Process to Manage Partners
20
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Biographic
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Demographics
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Psychographics
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Relationships
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Motivation
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Modality
01 02 03 05 0604

Process to Manage Partners
21
Recruitment
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Training
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Engagement
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Incentives
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Enablement
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Our Lead Generation Process
22
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Lead Generation Activities
23
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Ads
Marketing
Programs
Named
Account List
Speaking
Events
Tradeshows Roadshows
Nurturing
Campaigns

Value Added by Channel Partnership
24
Employee Training
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Catalog Services
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Financing
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Inventory Control
Systems
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Data Processing
Programs and Systems
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Advertising Planning
Assistance
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Accounting Services
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Our Marketing Communication Plan
25
Developing
Communication
Program
Execute
Communication
Plan
Evaluation &
Control of
Marketing
Budget
Planning
Situational
Analysis
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Marketing Analysis
26
Marketing
ROI
Pre-post
Campaign
Strategy
Reporting
IntelligenceProduct
Design
Pricing
Strategy
MARKETING ANALYSIS

Deliverables From Marketing
Products Datasheet Product BriefWhite PapersCase Studies
Product1
Product2
Product3
Product4
Product5
Product6
Product7
27

Roles of Channel Marketing Manager
Client Relationship Management
Devise Advertising Strategies
Negotiate Contracts
Address Concerns
Establish Standards for the Retailer
Marketing
Manager
28

Roles of Channel Support Specialist
29
Planning
Assistance
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Specialized
Expertise
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Logistical
Support
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Our Top Channel Sales People
30
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01
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02
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03

Our Channel Sales Numbers
31
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0
10
20
30
40
50
2017 2018 2019 2020 2021
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40
60
80
JanFabMarAprMayJunJulyAugSep
Text 01
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25
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0
10
20
30
40
50
2017 2018 2019 2020
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Jan Fab Mar Apr May
Text 02
Text 01

Sales by Region
32
RUSSIA
+13,4%
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AUSTRALIA
+2,3%
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USA
+5,2%
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BRAZIL
-4,2%
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AFRICA
+13,6%
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Us Sales by Regions
33
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Average
Sales
Highest
Sales
Lowest
Sales

Financial Highlights
34
$ 752.6m
+14%
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$ 452.8m
+11%
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$ 652.3m
+9%
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$ 762.4m
+12%
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$ 752.6m
+15%
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$ 452.8m
+13%
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$ 652.3m
+8%
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$ 762.4m
+10%
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Financial Highlights
35
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$ 652.2m
+12%
$ 542.3m
+11%
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$ 463.4m
+10%
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Our Sales Pipeline
36
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01
03
04
05
02

Analyst Briefing Plan
37
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2021201920182017 2020 2022

Types of Channel Promotion Used
38
0%10%20%30%40%50%60%70%80%90%100%
Other
Referral Program
Trade - INS
MDF/COOP
Loyality Programs
Premiums
Contsets
Merchandising / Display
Events
Price Incentives / Rebates

Channel Promotional Events
39
Press
Release
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Regional
Events
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Buy Back
Program
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Trade
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Referral
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Our Trade Show Calendar
40
201712345678910111213141516171819202122232425262728293031
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
Text Here

Social Media Marketing Plan
41
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Twitter
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Instagram
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Linked In
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Facebook
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Tumblr
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Google+
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Pinterest

42
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WEBSITE UPDATE
PLAN
Updating
60%

Competitive Intelligence
43
Low High
Low
High
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Competitive Intelligence
44
Task Item Text HereText HereText HereText HereText HereText HereText Here
Item 1
Item 2
Item 3
Item 4
Item 5
Item 6
Item 7

Challenges in the Channel
45
Manufacturer
End
Customers
Distributor
1 Tier Partner 2 Tier Partner
Direct
Channels

Common Channel Conflict
46
Price Wars
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Geography
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Crossed Accounts
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Services
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Text
Here

47
Common Channel Conflict
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Opportunities
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Threats
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Weaknesses
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Strengths

How to Maintain Channel Relationship
48
Ensure that their needs
are addressed
Finally strike a final
consensus with channel
partners is just the first step
And sell confidently, unlike
disgruntled partners
Invest in maintaining
relationships
Treat your partners as an
extension of your sales force
Consider fewer partners
who sing your praises
01
02
03
04
05
06

49
CaseStudy
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50
Customer Testimonials
Lily William
Editor
John Finder
Designer

51
ADDITIONAL
SLIDES

52
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OUR MISSION

53
Our Team
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Mary Carter
FOUNDER
John Finder
DESIGNER
Silvia Hester
MARKETING
Tom Mike
PRODUCT MANAGER

54
About us
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Dashboard
55
LOW
30%
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MEDIUM
50%
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HIGH
70%
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Location
56
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60%
20%
40%

Timeline
57
2012 2013 201720152014 2016
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Lego
58
05 0604
0302
01
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Anita Parker
Director
John Doe
Project Lead
Tom Mike
Marketing
Mark Albert
Web Designer
Lily William
CEO/ Director
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59
Silhouettes

Funnel
60
01
02
04
05
06
03
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Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
[email protected]
61
Thank
You