Sales promotion mix

sales promotion mix by Jiyas k

1. ADVERTISING AND SALES PROMOTION PROMOTION MIX JIYAS K MBA Marketing

2. Promotion Definition Promotion include distribution of information about the brand ,company or its products and services. Among the four key aspect of advertising mix, this is one of them. The other remaining aspects are distribution,cost and product marketing. To improve sale and profits of the products, its benefits have to informed to customers. In marketing, this methodology is known as “promotions”.

3. Different Techniques of Promotions Business promotions can take various forms. Businessmen can promote their business through online as well as through offline. Promotion is a very integral part for business growth and identification. If businessmen, do not promote it how demographics supposed to know about it? Below some effective and beneficial ways are described to promote business and its services widely. These are as follows: -Websites -News letters -Press Release -Organizations -Business cards -Free stuff

4. P r o m o t i o n M ix D efin i tion Innovative combination of promotional ideas like print or broadcast, person-to-person selling, direct marketing, etc., used for particular product or for multiple products.

5. Six Key Promotion Strategy Improving public relation Publicity of product and brand Publicity , especially in the key areas Advertising Sale promotion Direct marketing

6. The factors that assist in making decision to the marketers in choosing a promotion mix are as follows:- Life cycle stage of the product. Global marketing tactic. Customer readiness stage. Nature of the product market.

7. Advertising The means of rendering most motivational selling massages accordance with future requirements at the cheapest possible prices. Definition Advertising is a non personal form of presentation and promotion ideas, goods are services through mass medias like television, newspaper, magazine and newspaper.

8. Sale Promotion It is an activity used to enhance the sales of product and services. It include many strategies like an advertising campaign, improved PR activities, distributing a free gift, organizing exhibition, arranging competition with attractive prices, telemarketing and many more. More than this, sale promotion is all about “action”. Actually it is all about attracting people to buy a commodity. It is not organized to be informative but a role which advertising better suited to.

9. Public Relations The planned and prolong effort to organize and i m p r o v e goo d w i l l and re l a t i o ns h i p be t w e e n its customers. the Pub lic c o m pany and its re l a ti on a c t i v it i e s en c o m pa ss es w eb s it e s , p r e s s r e l ea s e , videos and yearly report.

10. Personal Selling Personal selling is a verbal conversation with potential purchaser of a product with the purpose of selling a product. Initially, personal selling aims as a creating a friendly relationship with potential buyer,but always end with a successful attempt to “close the sale”. It is one of the oldest method of promotion. It include the usage of sale force to assist a push methodology or a pull methodology where the intervention of sale force may be fixed and render after sale services.

11. P u b l i c i t y The world “Publicity” is used to described the concept of non-personal conversation regarding company, its product and service or tactics not straightforwardly paid for sponsorship. It normally available in the form of news and stores about company its brands and services. Methodologies used to avail publicity encompasses press conference, photograph, articles, news and videotapes.

12. Direct Marketing Direct marketing is a concept of establishing a human relationship between the organization rendering a brand, company's services and the customers. T h e t a c t i cs o f d ir ect m a r k e t i n g i n c l ud e a r ra y o f promotional activities. These include Telemarketing Direct sale E-commerce Mail order catalogs

13. Main Purpose of Promotion Spread awareness Develop Interest Stimulate demand Reinforce the demand

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