Sales_Promotion_Prfffffftffffffactices.pptx

An audit report is a formal document that provides an opinion on a company's financial statements. It's prepared by an independent auditor after an examination of the company's books.

1. Sales Promotion Practices Consumer, Trade, and Sales Force Promotions Presented by: [Your Name/Team Name] Date: [Insert Date]

2. Introduction to Sales Promotion • Definition of Sales Promotion • Importance in Marketing Strategy • Objectives of Sales Promotion

3. Types of Sales Promotion • Consumer Promotions (Targeting End Customers) • Trade Promotions (Targeting Retailers & Distributors) • Sales Force Promotions (Targeting Sales Teams & Representatives)

4. Consumer Promotions – Definition & Objectives • What is Consumer Promotion? • Why Companies Use Consumer Promotions?

5. Consumer Promotion Techniques • Price-based Promotions: Discounts, Coupons, Rebates • Product-based Promotions: Free Samples, Bonus Packs • Engagement Promotions: Contests, Sweepstakes, Loyalty Programs

6. Examples of Consumer Promotions • Real-world examples of successful consumer promotions

7. Trade Promotions – Definition & Objectives • What is Trade Promotion? • Benefits for Retailers and Distributors

8. Trade Promotion Techniques • Financial Incentives: Trade Allowances, Discounts, Buyback Offers • Merchandising Support: Display Allowances, In-store Demonstrations • Relationship-building: Training Programs, Trade Shows

9. Examples of Trade Promotions • How brands effectively use trade promotions

10. Sales Force Promotions – Definition & Objectives • What is Sales Force Promotion? • Motivating the Sales Team

11. Sales Force Promotion Techniques • Monetary Incentives: Bonuses, Commissions, Contests • Recognition Programs: Awards, Leaderboards, Trips • Training & Development: Workshops, Certifications

12. Examples of Sales Force Promotions • Companies with successful sales force incentive programs

13. Comparison of Promotion Types • Consumer vs. Trade vs. Sales Force Promotions • When and Why to Use Each Type

14. Challenges & Best Practices • Common challenges in sales promotions • Tips for a successful promotion strategy

15. Conclusion & Q&A • Summary of key points • Open for questions