Salesforce Introduced Zero Copy Partner Network to Simplify the Process of Integrating Data.pdf

Salesforce unveiled the Salesforce Zero Copy Partner Network, a global alliance of tech and solution providers developing secure, bidirectional zero-copy interfaces with Salesforce Data Cloud. This innovative approach enables seamless data actioning across the Salesforce Einstein Platform. Brian Miliham, Salesforce’s President and COO, highlighted the challenge companies face with fragmented data. This ecosystem empowers businesses to harness all their data, irrespective of its location, maximizing the potential for personalized customer experiences and facilitating quicker, cost-effective AI integration within Salesforce.

1. SALESFORCE INTRODUCED
ZERO COPY PARTNER NETWORK
TO SIMPLIFY THE PROCESS OF
INTEGRATING DATA

2. Introduction
San Francisco, April 25, 2024 –
Salesforce (NYSE: CRM) introduced the
Salesforce Zero Copy Partner Network, a
global ecosystem of technology and
solution providers that are developing
secure, bidirectional zero copy interfaces
with Salesforce Data Cloud, allowing data
to be actioned across the Salesforce
Einstein 1 Platform.

3. WHAT IS THE RATIONALE BEHIND SALESFORCE ZERO
COPY PARTNER NETWORK
Salesforce Data Cloud integrates all of your structured and unstructured customer data into a
single 360-degree view that is available within Salesforce. This enables teams to make data-
driven decisions while performing their daily tasks.
This data drives actionable insights rather than simply providing access to information.
Consider automated triggers based on client activity, for as a Slack message that alerts a sales
rep when a consumer hits a pricing page on their website. This real-time information enables
quick engagement. Data Cloud also lays the groundwork for trustworthy AI. By integrating and
purifying your data, you ensure that AI models work with the most correct information.

4. SALESFORCE ZERO COPY INTEGRATION AND ORGANIZATION CONTAINS
Traditional techniques of retrieving data from other systems, such as setting up reverse ETL pipelines,
are expensive and fragile. Businesses must establish and maintain the connection, then reconcile data
changes over time.
Obtain Real-Time Access to External Data Without Duplicating
Take Action on Data at Any Stage of the Workflow –
Once in Data Cloud, this unlocked data becomes part of Salesforce’s metadata framework and can be
used for a variety of purposes, including generating business intelligence (BI) or AI insights,
marketing segmentation or activation, creating unified customer experiences across sales, service,
marketing, and commerce, and analytics through Tableau.

5. SHARE CUSTOMER 360 INSIGHTS WITHOUT DUPLICATING DATA
Salesforce zero copy partner network
connectivity extends beyond only reading data
from warehouses and data lakes. It also
enables you to transmit key insights back to
these systems, such as harmonized and unified
customer data, as well as AI and BI insights,
all without the requirement for data
replication.

6. FEATURES
Most businesses use several systems to conduct
their operations, yet only 28% of apps are linked,
and more than 80% of company leaders suffer with
data fragmentation and silos. To completely
comprehend the entire customer experience, it is
vital to combine this data into a 360-degree view of
the consumer. However, the difficulty is the
scattered data, which makes it tough to integrate,
produce insights, and feed the data back into the
engagement tools.
WHY IT’S IMPORTANT

7. REACH US
Phone: [phone]
Website: www.cloudmetic.com
Email: [email protected]