San Diego Sports Consulting Project - Padres Sponsorship

Our team was tasked with consulting for the San Diego Padres on how to leverage the 2016 MLB All-Star game to create and strengthen corporate partner relationships.

1. LEVERAGING
THE 2016
ALL-STAR GAME
CORPORATE PARTNERSHIPS
PREPARED BY PROJECT MANAGERS
ALEX TEODOSI BRETT BAUR
COLE KINZEL MEGHAN ALBERT
JARED MANDEL
SAM SMITH


JUNE 26, 2015

3. EXECUTIVE SUMMARY
In meeting with Padres Staff Members Eddie Quinn, Sue Botos, and Eric McKenzie on June
16
th
, 2015, the San Diego Sports Consulting Project was tasked with: leveraging the 2016 All-
Star Season to attract new partners and strengthen existing partnerships, using unique
strategies for partnership activations, and involving multiple departments (ticketing,
marketing, community relations and operations) in the aforementioned processes.

RECOMMENDATIONS:
1) #MORNINGALLSTAR Start Your Day off Like an All-Star is a campaign conducted by
McDonald’s where coffee and hash browns are provided free of charge if the Padres opening
lead off hitter reaches base. Fans that capitalize on this offer will be given a limited edition
baseball card which has the opportunity to win the grand prize of Season Tickets for Life.
2) #VONSBOXOFFICE A partnership with Vons will provide the Padres a new way to sell unsold
ticket inventory. Customers who spend over $100 with Vons will be eligible for a
considerable discount on tickets. This partnership also gives fans the opportunity to win an
All-Star prize pack.
3) #CORPORATEALLSTARS Being a corporate partner for the Padres has its perks. We suggest that
the Padres host their top 25-30 partners to compete in an All-Star Game to enable
interaction on and off the field. This activation is an engagement program for partners who
have contributed to the Padres family while providing a value-add to partners for their
investment and fundraising for the Padres Foundation.
4) #VETERANBUDSTARS Budweiser will present a Padres-themed Home Run Derby with Veterans
from the Marines and Navy held on the USS Midway. This activation will be broadcast
through Fox Sports San Diego and streamed online, making this accessible to military bases
overseas. A base of $25,000 plus $500 per home run will be donated to the Reboot
Workshop on behalf of Budweiser and the Padres.
5) #BEACHBASH A beach party for Padres fans will be a great way to capitalize on the excitement
of the All-Star Season without infringing on the aspects of the weekend that the MLB
controls. The party would be a celebration of the Padres’ All-Star representatives, and would
create new partnership assets as well as raising money for charity. Season ticket holders will
have access to exclusive VIP perks – incentivizing fans to take up this form of ticketing.
6) #MYSANDDIEGO My Sand Diego is a sand sculpture building competition sponsored by
Mattel. Fans of all ages are encouraged to sculpt what San Diego means to them. Sharing
and promoting these sculptures on social media is a great way to spread awareness of the
event. The sandbox area will be renamed the Mattel Beach in the Ballpark.

4. TABLE OF CONTENTS
The Golden Ticket 2
Recommendations
#BreakfastMcAllStars 3
#VonsBoxOffice 5
#CorporateAllStars 7
#VeteranBudStars 9
#AllStarBeachBash 11
#MySandDiego 13
Conclusion 15
Appendices:
A 16
B 18
C 18
D 19
E 20
F 21
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1

5. THE GOLDEN TICKET
Major League Baseball has presented the Padres with a golden opportunity to host the
2016 MLB All-Star Season. While this is a valuable sponsorship opportunity in 2016,
previous All-Star Season hosts have seen a decline in sponsorship once the excitement
of the event has come and gone. The Padres must use unique and creative tactics in
order to capitalize on the increased media exposure surrounding the All-Star Season
and retain sponsors in subsequent seasons. This report outlines six solutions to this
problem that take into account the possible weaknesses and threats of the 2016 All-
Star Season and capitalize on the strengths and opportunities that the event provides.
OPPORTUNITIES THREATS
- Increased media exposure
- Excitement for sponsors
- Proximity to Mexico
- Showcasing San Diego
- MLB controlled assets
- Other attractions (Beach, Sea
World)
- Unknown timeline
STRENGTHS WEAKNESSES
- Great Location
- Tourist Destination
- Civic Pride/City Involvement
- Park in the Park
- Military Relationship
- Video board
- All-Star Season is once-in 30 year
event
- Padres have limited access to tickets


PADRES’ ALL-STAR SEASON SWOT ANALYSIS
Our research included the recent hosts of the MLB All-Star Season as well as other
sports who hold All-Star events, including the NHL and NBA.

The recommendations outlined within this report focus on capitalizing on the All-
Star Season with events and assets that are held away from Petco Park as well as
engaging existing partners and attracting new ones.
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6. #BREAKFASTMCALLSTARS
PROSPECTIVE PARTNER
McDonald’s

ACTIVATIONS
Every game the Padres lead off hitter gets on base, Padres fans will receive a free
coffee and hash brown with the purchase of a breakfast sandwich. Currently,
McDonald’s is testing all-day breakfast exclusively in the San Diego market and this
would help drive this trial.










The recommended campaign slogan of Start Your Day Like An All-Star will run for
the duration of the 2016 All-Star Season. The goal of the campaign is to drive traffic
and revenue back to McDonald’s. For every 1% of the targeted 57%, our calculations
estimate McDonald’s will bring in $1.15 million in incremental revenue (see
Appendix B).

Additionally, McDonald’s will distribute special edition baseball cards containing
both past and present Padres All-Stars for a two week period prior to the
commencement of the All-Star break. These collectible cards will also contain a code
(redeemable on Padres.com) where fans enter for a chance to win the grand prize of
season tickets for life and nine consolation prizes of free McDonald’s for a year. The
winners will be announced on the Padres video board in the final match at Petco
Park prior to the commencement of the All-Star Season. Because this is such an
extravagant prize aimed at capitalizing on this once in a 30 year opportunity, their
2017 season experience will be chronicled through the Padres website and social
media, generating publicity of the benefits of purchasing a Season Ticket.

94% - Eat at a QSR

37% - Eat at
1% = $1.15M
3% = $3.46M
5% = $5.76M
PADRES FANS INCREMENTAL REVENUE
57% Target Market
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7. #BREAKFASTMCALLSTARS
INVESTMENT - MCDONALD’S INVESTMENT - PADRES
- Giving away coffee and hash browns
when opening leadoff hitter reaches
base
- Expense for entering into
partnership with Padres
- Season tickets for life for one fan
- Diminishes partnership with Jack In
The Box by adding another QSR
VALUE – MCDONALD’S VALUE - PADRES
- Increased incentive for customers to
eat McDonald’s breakfast
- Valuable added exposure during All-
Star weekend
- Increased incentive for fans to
attend games
- Monetary gain from partnership
with McDonald’s
- Added QSR exposure
LEVERAGING THE ALL-STAR GAME
This campaign expands the enthusiasm of hosting the All-Star Season throughout
the City of San Diego. This engages a new partner with activations that are easily
transferable outside of an All-Star year.

DURATION
The entire 2016 season, with potential to expand into future years.

ALTERNATIVE PARTNERS
Burger King, Jack in The Box, In & Out Burger & Taco Bell (MLB Established
partner).
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8. #VONSBOXOFFICE
PROSPECTIVE PARTNER
Vons

ACTIVATION
This partnership revolves around Vons offering discounted Padres tickets to
customers of the store that spend over $100 on groceries in a single transaction.

Vons is an ideal partner because Padres fans are considerably more likely (19%) than
the average San Diegan to shop at Vons, but only slightly more likely (3%) to make
Vons their primary grocer (see Appendix C for more information). A potential
partnership would involve Vons gaining access to Padres tickets that currently sell less
favorably and offering those tickets to fans at a discount if they spend over $100 at
Vons. Additionally, Vons will provide gift cards redeemable at concession stands at
Petco Park or the Padres Team Store for customers that spend over $200 in a single
transaction at their store.














!
This partnership begins at the start of the 2016 MLB season with an event at a local
Vons store focused on encouraging fans to purchase or renew their season ticket plan
for the 2016 season. The event involves interactions with current and former Padres
All-Star players creating a fun and interactive setting for fans to purchase season ticket
plans and introduces this new avenue to purchase Padres single game tickets.
73.3%
Of Padres fans’ households
spend over $100 weekly on
groceries
5
0!
5!
10!
15!
20!
Padres Fans' Likelihood to Use
Vons
(Above SD Population)
Shop at Vons
Use Vons as
Primary Grocer
Padres fans above general population (%)

9. #VONSBOXOFFICE
LEVERAGING THE ALL-STAR GAME
The All-Star prize pack celebrates the Padres’ All-Star season creates added incentive
for fans to purchase tickets from Vons while capitalizing on the All-Star Game
excitement.

DURATION
Entire MLB Season

ALTERNATIVE PARTNERS
Albertson’s, Ralph’s
INVESTMENT - VONS INVESTMENT - PADRES
- Training employees to handle in-
store ticket sales
- Accepting slightly tighter margins on
discounted tickets
VALUE - VONS VALUE - PADRES
- Added incentive for Padres fans to
make Vons their primary grocery
store
- Exposure during All-Star weekend
- New avenue to sell otherwise unsold
inventory
- Creating greater incentive to
purchase merchandise
Additionally, to celebrate the 2016 All-Star
Game fans that purchase single-game tickets
will enter a draw to win a Padres All-Star
prize pack. One prize pack will be awarded
for each Padres player selected in the All-
Star team. The prize pack includes a jersey of
the Padres’ All-Star representative, a Padres
hat and pin, and two tickets to a home game
of the fan’s choice in the second half of the
season.
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10. #CORPORATEALLSTARS
PROSPECTIVE PARTNER
Top 25 – 30 corporate partners of the Padres

ACTIVATION
In order to strengthen relationships and offer the best opportunity to renew contracts
the Padres will host a unique experience for their top 25 -30 partners. The Padres will
deliver an authentic “day in the life of an All-Star” experience from pre to post game
for one lucky employee from each participating sponsor.
















Not only will each company’s representative be playing like an All-Star, they will dress
like one, too. Each player will receive a Padres jersey with the name of their
corporation on the back along with a number of their choice. While the on field action
is taking place, employees are invited to attend and support their colleague.
Communications and Marketing staff from each sponsor will have the opportunity to
work in the press box and act as a reporter for the game on their company website and
social media.

This opportunity allows each corporation to market themselves as a part of the Padres
family. In doing so, all members in attendance will receive a give-away filled with
partners’ flyers, keepsakes, and a Padres baseball cap. An exclusive LinkedIn group for
Padres Partners will be created to continue the networking beyond the event and
enhances this exclusive B2B connection.

Giving back is a mission of the Padres, this is an opportunity for partners to do the
same. This event is free of charge for all participants with a $10 donation to be made to
the Padres Foundation for every employee fan in attendance in the stands.!
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James Myers
Position: CEO

Company: PETCO

Interesting Fact:
Loves Animals
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11. #CORPORATEALLSTARS
This event also has the potential to be used as a platform for B2B marketing to generate
a unique networking platform for industries. As the Padres have already operationalized
this concept, this is a simple method to develop an additional revenue stream and
provide an exceptional experience for prospective partners.

LEVERAGING THE ALL-STAR GAME
This All-Star Season gives the Padres a unique and entertaining way to engage with their
partners. The leveraging opportunity exists to invite C-level executives from prospective
partners to experience the incentives of being a partner of the Padres.
DURATION
In the two months leading into the All-Star Season. This activation has the ability to
become a yearly event that is timed six months prior to the expiration of partnerships.
INVESTMENT - CORPORATE SPONSORS INVESTMENT - PADRES
- Donation given to the Padre
Foundation
- Give-away samples
- Time away from the office (weekend
option available)
- Catering
- Uniforms for Players
- Staff on hand for the day

VALUE - CORPORATE SPONSORS VALUE - PADRES
-Included is sponsorship package
(doubles as employee engagement)
-Reward employees for achieving
organizational goals
-Engage with other corporations in off-
field hospitality
- Company feels a connection with the
Padres, therefore less likely to leave
sponsorship
- Enhance current brand images of
the sponsors, make them feel part of
the team on the field
- Positive experience in lead-up to the
sponsorship renewal period
- Bring in new sponsors by showing
appreciation for current ones
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12. #VETERANBUDSTARS
PROSPECTIVE PARTNER
Budweiser

ACTIVATION
Over 800,000 San Diegans identify with the military community, making it
imperative to conduct an activation that directly ties the All-Star Season to the
military. Budweiser is an ideal partner for a homerun derby on the decommissioned
USS Midway aircraft carrier, which played host to the Carrier Classic in 2012.

Military personnel will be chosen by their respective leaders between the Navy and
Marines to create competition and excitement. Biodegradable balls will be used to
promote an eco-friendly event, with potential collaborations with Bumble Bee Tuna
and/or Veolia to design the ball. Local ferries will be utilized to grow the event by
adding more fans and in-water action for the event as the aircraft carrier can hold
between 5,000-10,000 fans. To further promote the activation, the Padres can send
former and future players such as Padres pitching legend Trevor Hoffman and 2013
first round pick Hunter Renfroe to work with the participants. This celebrates the past
and highlights the future of the organization. The event will be captured and
broadcasted on Fox Sports San Diego, and broadcasted nationally and to the troops
based overseas on the Padres website. A viewing party can also be organized to be held
at Petco Park exploiting the benefits of the new HD video board. A $25,000 donation
will be provided to the Reboot Workshop on behalf of the winner, presented by
Budweiser and the Padres.

!
9

13. #VETERANBUDSTARS
INVESTMENT - BUDWEISER INVESTMENT - PADRES
- Sponsorship investment
- Broadcast costs
- Donation to Reboot Workshop on
behalf of winning contestant
(included in sponsorship)
VALUE - BUDWEISER VALUE - PADRES
- Excellent brand enhancement
opportunity
- Cause Marketing
- Enriched relationship with the
military
- Added media exposure for
organization and players
LEVERAGING THE ALL-STAR GAME
As the Padres will not have access to Petco Park in the lead up to the All-Star Season,
a Veterans Homerun Derby will be held on a San Diegan landmark, the USS Midway.

DURATION
One afternoon during the All-Star Season

ALTERNATIVE PARTNERS
Toyota, Bank of America, Arm & Hammer
!
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14. #ALLSTARBEACHBASH
PROSPECTIVE PARTNER
Hotel Del Coronado, Montalvo Spirits, Deep Eddy Vodka

ACTIVATION
When considering an All-Star Game-centric event that the Padres could use to draw in
new partners, it is imperative to consider the MLB’s sponsorship control over Petco
Park during the All-Star break. For this reason the most effective way to entice
partners is an off-site event prior to the week of official All-Star events. A beach party
for Padres fans, with season ticket holders gaining perks such as private bathrooms
and a private bar, satisfies this need. This party would take place around the
announcement of the All-Star rosters, and could become an annual celebration of the
Padres representative(s) in the game. The purpose of this event is two-fold:

1) To create added incentive for fans to purchase a season ticket package; and
2) To create a new sponsorship asset for partners that want to get in on the All-Star
Season hype.
A logical setting for the event is a hotel with beach space, such as the iconic Hotel Del
Coronado. Additionally, this party provides great opportunities to hold additional
sponsorship activation opportunities for current partners.






!
ALL-STAR BEACH BASH
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15. #ALLSTARBEACHBASH
LEVERAGING THE ALL-STAR GAME
The inaugural event is planned around the 2016 All-Star Season in order to enhance
the excitement of Padres fans and celebrate the Padres’ All-Star representative(s).
There is an opportunity for this to become an annual event celebrating the selection of
Padres Team Members in the All-Star team.
DURATION
One night event, scheduled around the All-Star game roster announcement

ALTERNATIVE PARTNERS
Budweiser, Hilton Hotels

INVESTMENT - HOTEL DEL CORONADO/
LIQUOR SPONSORS
INVESTMENT - PADRES
- Hotel must rent out beach for a night - Financial investment in renting
beach and coordinating the party
VALUE - HOTEL DEL CORONADO/LIQUOR
SPONSORS
VALUE - PADRES
- Added business for hotel
- Exposure around All-Star event
- New sponsorship assets – including
additional activation points for
sponsors
- Platform for community relations
- Incentive for fans to purchase
season tickets
While the beach party would already incorporate partners and season ticket holders
the event will also be used as a platform for community relations. A silent auction with
proceeds going to the Padres Foundation and other local charities is a prime
opportunity to make this event helpful to the community of San Diego, which is a key
pillar of the Padres organization.
!
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16. #MYSANDDIEGO
PROSPECTIVE PARTNER
Mattel

ACTIVATION
The My Sand Diego activation is a fantastic way to bring out the inner kid in everyone
while also showcasing the greatest aspects of San Diego year after year. My Sand Diego
is a crowd sourced, family based sand castle building competition with an online voting
system on Padres.com similar to the MLB All-Star voting. The theme that participants
will follow is What San Diego Means to Me. After the build, fans will be able to submit
their creations via Email, Twitter and Instagram using #MySandDiego and tagging the
Padres. After completing their sculptures, fans will cast their vote on Padres.com.

Almost 60% of Padres fans have at least one child, making the Padres community an
ideal activation avenue for child-centric Mattel. One of Mattel’s core values is Play With
Passion “by volunteering in our communities and helping underserved
children experience the joy of play.” This provides a great opportunity to partner
with The Padres Foundation for Children. Mattel can also use this space to test new
product ideas across their brand such as Hot Wheels, Barbie and Fisher-Price directly
with their target demographic, children. Additionally, this creates interactions with
young fans and build life long fandom for both Mattel and the Padres.

The yearly unveiling of the My Sand Diego winner will be recreated in the Mattel Beach
in the Ballpark for all fans and families to see and will kickoff an annual Picnic in the
Park. The Picnic will be an event for all families to come watch the last away game
before the All-Star Season on the screen facing the Park in the Park and enjoy the family
atmosphere that Mattel and the Padres have created in the Mattel Beach in the
Ballpark.












!
59.3%
Of Padres
fans have at
least one
child
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17. #MYSANDDIEGO
INVESTMENT - MATTEL INVESTMENT - PADRES
- Market research toys
- Signage
- Fan voting page
VALUE - MATTEL VALUE - PADRES
- Reaching Families and children
- Building top of mind awareness
- Live toy testing area
- Increased revenue
- Increased young fan engagement
- Increased Family Atmosphere
- Showcasing San Diego as a
destination
LEVERAGING THE ALL-STAR GAME
With the upcoming All-Star Season, the Padres are presented a golden opportunity to
further ingrain themselves as a part of the City of San Diego and its families. The All-
Star Season is a great tool to get people, and more importantly families, excited about
the sandcastle competition while displaying civic pride through the designs of the
sculptures.

DURATION
The competition would begin with the All-Star Season and the winner will be selected a
week before the Picnic in the Park. The winning sandcastle will be displayed during the
Picnic in the Park. The event will reoccur every year with the winners being recognized
at the end of each season.

ALTERNATIVE PARTNERS
Lego, San Diego Tourism Authority, Local Area Construction/Architecture Firm
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18. CONCLUSION
With the golden opportunities of increased media exposure, increased tourism
and excitement that the All-Star Season brings to a city, our recommendations
utilize these elements to provide long-term outcomes for the Padres. The
recommendations target new partners strengthen existing relationships while
also including fans, season ticket holders and keeping with the Padres tradition
of involving the community of San Diego.
#MYSANDDIEGO
#VONSBOXOFFICE
#BREAKFASTMCALLSTARS #VETERANBUDSTARS
#ALLSTARBEACHBASH
#CORPORATEALLSTARS
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19. APPENDIX A
#BREAKFASTMCALLSTAR
#CORPORATEALLSTARS #ALLSTARBEACHBASH
Strengths-Fun event, Added perk
for season ticket holders, New
sponsorship asset, Silent auction
benefits community
Strengths- Large market for
McDonalds, Ability to continue
post All-Star Game
Strengths- Giving back to
current partners, Leverage for
potential partners, Rewarding
partners employees
Weaknesses- Limited number
of people on beach, Possibly far
from public transport
Weaknesses- Cost when
incorporating with QSR point of
sale
Weaknesses- Partners
employees time out of office,
Grounds work
Opportunities- One point for
multiple sponsorships, Season
ticket sales, Promoting SD as a
destination
Opportunities- Season long
promotion
Opportunities- Leverage for
potential partners, Partners
connect with Padres
Threats- Lack of beach space,
Ambush marketing, Serving
alcohol near ocean, Poor weather
Threats- Fans eating less at
QSRs
Threats- Only once a year,
Poor fan experience for
employees not playing
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20. APPENDIX A
#MySandDiego
#VETERANBUDSTARS
#VonsBoxOffice
Strengths- Leverages ASG to create
new partnership, Incorporates
families, Showcases San Diego as a
tourist destination
Strengths- Never done with MLB event,
Military appreciation, Unique experience
Strengths-Sell tickets that would
normally go unsold
Weaknesses- Recurring years
interest, Large amount of effort for
fans to produce sculptures
Weaknesses- No link to ticketing
Weaknesses- Cuts into bottom line
of ticket sales, Complexity of point
of sale, Grocery employees selling
tickets
Opportunities-Reach young fans,
Strengthen family atmosphere, Fan
interaction
Opportunities- Attract new partners,
expand existing partnerships
Opportunities- Vons incentivizes
customer loyalty, Selling tickets to
under attended games
Threats- Lack of fan participation,
Lack of fan involvement in following
years
Threats- Minimal Padres influence,
Difficulty getting previous Padres
Involved
Threats- Increased workload for
store employees
17

21. APPENDIX B
#BreakfastMcAllStars

The average MLB leadoff hitter gets on base 32% of the time. That means, on average,
the Padres will have 26 games in which the leadoff batter will reach base (32% x 81
home games). We used McDonalds’ most popular breakfast item, the Egg McMuffin,
which retails at $3.79 and multiplied it by the number of Padres fans according to
Scarborough who have either watched, listened, or attended a Padres game, which was
1,170,000. In multiplying these three numbers, we came up with potential incremental
revenue that can be made by McDonalds.
 
1% of Padres Fans = 26 games x $3.79 x 11,170 fans = $1,015,000
3% of Padres Fans = 26 games x $3.79 x 35,100 fans = $3,458,754
5% of Padres Fans = 26 games x $3.79 x 58,500 fans = $5,764,590





According to our research, Padres fans are 50% more likely than the average San Diegan
to redeem coupons when they are offered. This would be a selling point to Vons for the
sponsorship, as Padres fans are more likely to go after cheaper tickets, and therefore
spend more money at Vons.
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APPENDIX C

22. APPENDIX D
#CorporateAllStars

The following companies are key partners that the Padres should target when looking to
integrate business to business partnerships.






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INNOVATION MILITARY
Cleantech
- Enel Green Power
- Kyocera Solar
- General Atomics

Info and Communication technologies
- AIS
- QUALCOMM
- Motorola Mobility

Life Sciences
- Amylin Pharmaceuticals
- Genentech
- Life technologies
Defense
- BAE Systems
- Cubic Corporation
- SAIC

Maritime
- Sea Con
- Seacoast Science
- Poseidon Resources
TOURISM LOCAL
Conventions and Tourism
- Balboa Park
- Legoland
- Del Mar Fairgrounds
Healthcare
- UC San Diego Health System
- Rady Children’s Hospital
- Sharp Chula Vista Medical Center

23. APPENDIX E
#VeteranBudStars

The 2012 Carrier Classic was played on the USS Midway between San Diego State
University & Syracuse. Attendance for the game was 5,119. A limited number of tickets
have been set aside for active duty military members representing every branch of the
armed forces. 
 
North Carolina and Michigan State also played on an aircraft carrier in San Diego, but
on the flight deck of the USS Carl Vinson. The inaugural Carrier Classic was named one
of the year’s Top 5 sports events by the Sports Business Journal. Over 8,000 veterans
and active duty military men and women attended the game, along with the nation’s
Commander-In-Chief, President Barack Obama, First Lady Michelle Obama, and
Secretary of the Navy Ray Mabus. The event and its sponsors raised over $500,000 to
benefit the Navy-Marine Corps Relief Society, the Wounded Warrior Project and the San
Diego Air and Space Museum.
 
MiLB also hosted a similar event when the Charleston RiverDogs held the first round of
the South Atlantic League Homerun Derby on the deck of the USS Yorktown, a
decommissioned World War II-era aircraft carrier turned living history museum
stationed on the Charleston Harbor. Homerun Derby participants, which also consisted
of military participants, standing within a makeshift inflatable batting cage, blasted
baseballs into the water retrieved by volunteers on jet skis. The event was sponsored by
Miller High Life and entailed about 500 people for the event.
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24. APPENDIX F
#MySandDiego

Background Information
Mattel’s corporate headquarters is located in El Segundo, CA.

Mattel’s four core values are:

• Play Fair by continually encouraging the Mattel organization to align decision-
making with the company's values.
• Play Together by working with employees, partners, vendors and regulators to
bring the world safe toys that grown-ups trust and children love.
• Play to Grow by committing to a sustainable future through efforts to work
smarter and reduce our impact on the environment.
• Play with Passion by volunteering in our communities and helping underserved
children experience the joy of play.

Mattel’s Nonprofit partners are:

• Boys and Girls Club of America
• Playworks
• Kaboom
• Special Olympics
• Make A Wish
• Children’s Hospital Association
• Save the Children
• Mattel Children’s Hospital UCLA

Past Partnerships
For the past 16 years Mattel has sponsored an event called Party on the Pier on the
Santa Monica Pier. The events proceeds go towards the UCLA Children’s Hospital. The
event is centered around entertaining kids and creating a fun family atmosphere to
enjoy the beautiful California and raise money for a good cause.

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