sanjana digital marketing in rohini delhi

singhsanjana5285 7 views 16 slides Mar 21, 2025
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About This Presentation

Several digital marketing institutes in Rohini claim to be the "best." Here's a detailed look at some of them, highlighting their unique features to help you decide which might be the best fit for you DICS INNOVATIVE’S PRITAMPURA
• Unique Selling Points: DICS emphasizes practical, ...


Slide Content

DIGITAL MARKETING Off-Page Seo

What is digital marketing DIGITAL MARKETING- Digital marketing is the componet of marketing that uses the internet and online-based digital technologies such as- Desktop computer, Mobiles phone, and other digital media platforms to promote product and services.

SEO-Search engine optimization (FREE)

What is seo? SEO- seo stands for search engine optimization which is the process of improving the quantity & quality of traffic to a website from search engine. SEO AIMS- To make a website more visible, relevant, and user-friendly for potential customers who are looking for product, services, or information related to the websites niche. NOTE:- seo is also called a time taken process which takes 2 to 3 months.

SERP- search engine results pages What is SERP? The pages that a search engine returns after a user submits a search query in addition to organic search results. What can we promote in digital marketing? Products Brands Websites Services

SEM- search engine marketing(paid) What is SEM? SEM is a digital marketing practice aimed at improving a website visibltity in search engine through paid ads & unpaid results. SEM AIMS- Is the process of advertising to help your brands & content appear higher in search engine results

GOOGLE Computer institute – keyword Sponserded > google ads or PPC – Pay Per Click “ SEO – WEB RESULTS

Google AdWords Text ads Display ads Video ads Aap ads

SMO Social Media optimization (Free)

What is SMO? SMO is the use of social media sites to mange and enhance an organization’s message & online presence. Like facebook, Instagram, twiter, likdin etc.

Type Of Seo

White hat SEO- To under the guardlines of the search engine it’s called white hat seo. Black hat SEO- To againest the guardlines of the search engine it’s called black hat seo. Gray hat seo- combination of both white & black hat it’s called gray hat seo.

What is google bots alg spider (rowler) Google Bots:- google bots (rowler or spider) are automated program that discover and inder website content for google search. Caroling:- Crouling in seo like a search engine sending out automated explores to discover all the content on your website. Indexing:- seo is the process where search engine like google store And organic your website content soilt can be show in search result Backlink:- backlink in seo are like creadibitity votes from other website influanig how high your website rank in search result.

DA (Domin Authority) AND PA (Page Authority) Domin authority aften refearrd tool DA is a metic developed by moz the scores range from 2 to 100 and aims to dredict how lifolya website is to appear in the search engine result page (SERPS) Page Authority is a score developled by moz that predict how will a page will rank on search engine result page (SERP) NOTES:- Open any website them click on backlink and right click after that right click go to

What is do follow link? Do follow link passes pagerank single ( some refer to this as seo or link juice) and a no follow link doesn’t What is keyword? (SEIE)- search engine index entry

Two type of keyword Long tail keyword:- with location Short tail keyword:- without location What is long tail keyword? Long tail keyword Is phrese that is generally mode from three to five word What is short tail keywords? Search quiry that refer to very board topic and have high search valumes